White Sierra Kicks Off ‘Find YOUR Outdoors’ Marketing Campaign

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Sunnyvale, CA (July 13, 2015) – White Sierra is thrilled to announce they have kicked off their fully integrated cross-channel ‘Find YOUR Outdoors’ marketing campaign with retail roll-out events, new POS collateral, product signage and the launch of their new e-commerce website, http://www.whitesierra.com/.

As lifestyle and performance blend, the definition of “Outdoor” becomes more flexible and personal. White Sierra offers consumers reliable and stylish product that features performance fabrics and construction at reasonable prices, to keep you enjoying the things you love to do best. Their new marketing campaign urges consumers to ‘Find YOUR Outdoors’, whatever that means to each individual consumer.

"People find their own Outdoors all the time, and more often than not, it's not climbing a mountain or battling a river, but finding space to enjoy right where they are, and we understand that,” said Shasta Krasniewicz, Creative Services and Marketing Manager for White Sierra. "We create outdoor apparel to fit your outdoors; real people, loving life and finding their own definition of, Find YOUR Outdoors."

White Sierra has been reaching out to consumers and key retailers alike, hosting retail events over the country over the past few weeks. During these events, White Sierra activated in-store activities, fresh POP, product giveaways, family adventure prize packages and a preview of the new Spring ’16 line. The company plans to continue this campaign into Fall ‘16 along with enhanced product and communication, while keeping its value equation in tact.

Links:
White Sierra website: http://www.whitesierra.com/
White Sierra on Facebook: https://www.facebook.com/WhiteSierra
White Sierra on Twitter: https://twitter.com/WhiteSierra1

About White Sierra
We’re a 35-year old family –owned company that makes affordable, quality outdoor apparel for the whole family. We have built our business one relationship at a time, focusing on what matters most to our employees, customers and consumers. We know that most people don’t need to climb a mountain or kayak through rapids to enjoy the outdoors. Our outdoor apparel fits your OUTDOORS, and your wallet, whether that’s going for a day hike with your family or playing Frisbee in the park with friends. White Sierra is everyday clothes for real people who enjoy everyday outdoors activities. For more information, visit http://www.whitesierra.com.

PRESS CONTACT:
Keri Jamison
Terra PR
307-733-8777
kerij@terrapublicrelations.com

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