Conservation Alliance Reports 24 New Members Since Winter Market

Organization boasts 118 total members; KEEN Footwear to match dues

Twenty-four outdoor industry companies have joined The Conservation Alliance since the January OR Show. With a steady increase in membership, the Alliance surpassed the 100 member mark, and now boasts includes 118 companies.

The new members are: Alpert-Tebrich & Associates, ASK and Associates, Catalyst Marketing, Dry Creek Enterprises, Forty Forty, Howa Design, Jayhawk Enterprises, Kennan Ward Photography, Lorelei, Inc., Mion Footwear, Mountain High Sales, MVP Sales, OnTarget Public Relations, Outdoor Gear Exchange, Pandora's Backpack, Purdy and Associates, Serac Adventure Films, Smartwool, Sullivan Agency, The Summit Group, Vishnu Temple Press, Wilderness Press, Woods Wheatcroft Photography, and Zumiez.

Each company joins at a time when the Conservation Alliance is focused on recruiting as many industry companies as possible. Each member company pays annual dues into a central fund, and the Alliance donates those funds to grassroots conservation organizations. The Alliance is on track to donate $530,000 in 2006.

“Threats to our wild places continue to grow,” said John Sterling, Conservation Alliance Executive Director. “It's great to see outdoor businesses stepping up to support the conservation efforts that are important to our industry.”

Building on a partnership launched in 2005, KEEN Footwear will match the first year's dues of any company that joins the Conservation Alliance in 2006, up to a maximum of $140,000. With the new additions, KEEN has thus far matched $171,300 in new member dues since June, 2005.

New members include manufacturers, retailers, sales reps, photographers, and public affairs agencies.

“We are building a community of conservation-minded companies that participate in the outdoor industry,” said Sterling. “Together, we will save the wild places so important to outdoor customers.”

About the Conservation Alliance:
The Conservation Alliance is an organization of outdoor businesses whose collective contributions support grassroots environmental organizations and their efforts to protect wild places where outdoor enthusiasts recreate. Alliance funds have played a key role in protecting rivers, trails, wildlands and climbing areas.

Membership in the Alliance is open to companies representing all aspects of the outdoor industry, including manufacturers, retailers, publishers, mills and sales representatives. The result is a diverse group of businesses whose livelihood depends on protecting our natural environment.

Since its inception in 1989, the Alliance has contributed more than $5 million to grassroots environmental groups. Alliance funding has helped save over 38 million acres of wildlands; 26 dams have either been stopped or removed; and the group helped preserve access to more than 16,000 miles of waterways and several climbing areas.

For complete information on the Conservation Alliance, see


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