DeFeet Introduces Environmentally-Friendly Sock

DeFeet launches an environmentally-friendly performance sock made from corn
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Hildebran, N.C. — In conjunction with Earth Day 2006, DeFeet launches its first environmentally-minded sock called the EarthEAtor.

Made from corn, which is an annually renewable source, the EarthEAtor boasts DeFeet's high performance standards for running and cycling.

The company introduced the green sock at an Earth Day 5K race in Asheville, N.C. on April 22. The EarthEAtor will be available to consumers beginning in July.

DeFeet Founder and CEO Shane Cooper began researching alternative fibers about seven years ago. He began to learn about corn and how it was being made into fiber and other materials. After years of experimenting with the material, the company got it to a performance level that was worthy of bearing the DeFeet name.

“The EartEAtor sock is representative of what we are striving for as a company,” says Cooper. “It's great to now be able to offer a sock made from this sustainable material after experimenting with it for so many years.”

“Because our production methods are different than other companies, we feel like the EarthEAtor is truly unique. We are excited to offer our customers a sock that is very cutting edge,” Cooper says.

The EarthEAtor will retail for $9.99.

Since 1992, DeFeet has been a leader in providing the best socks and apparel to pro cyclists, adventure racers and outdoor athletes. DeFeet products are designed and manufactured in the USA to fuel passion and performance in every class of athlete. For more information, visit www.defeet.com.

DeFeet – Techncally Engineered Apparel for Athletes

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