Vibram Expands Market For Environmentally-Friendly Ecostep - SNEWS

Vibram Expands Market For Environmentally-Friendly Ecostep

Burton, Patagonia and Timberland will feature Vibram Ecostep in their fall 2006, winter 2007 lines. Ecostep is a rubber compound formulated by using 30% recycled material from the outsole manufacturing process.
Author:
Updated:
Original:

Vibram, the world's leading producer of high performance soles, is enjoying the fruits of its conservation labors with the adoption of its eco-friendly compound by three outdoor industry pioneers. Burton, Patagonia and Timberland will feature Ecostep in their fall 2006, winter 2007 lines.

Ecostep is a rubber compound formulated by using 30% recycled material from the outsole manufacturing process. It has long been used as an additive to asphalt, improving highway durability, and in children's playgrounds making them safer. Now Vibram takes its recycling efforts one step further by incorporating their scrap into quality Vibram soles.

“Since its very beginnings as the world's first lugged sole for mountaineering, Vibram has been linked to the outdoors in a special way, and the company is always searching for creative ways to respect nature, and minimize the environmental impact of its activities.” explained Vibram USA President Tony Post, who is a board member of the Outdoor Industry Association (OIA). “With Ecostep, we have found a way to continue our commitment to the outdoor conservation effort and still provide a high quality product to our customers.”

Timberland is introducing two products that will feature Vibram's Ecostep sole. The Winter Park Lace Boot is designed for hiking and light travel with an msrp of $130. In addition, the organically tanned full-grain leather Greenscapes Mountain Sneaker, with an msrp of $95 is ideal for the mountain lifestyle. The exclusive Vibram Ecostep outsole provides lightweight traction.

Patagonia is featuring the Ecostep sole in their Drifter GTX, a low-cut hiking boot with an msrp of $130. The Vibram sole ensures durability and traction in a variety of terrains

Burton's Driver X, an all-mountain freeride boot, features the Vibram Ecostep outsole, designed to deliver superior uphill and downhill traction. The sole addresses all of the key criteria of a high performance boot. In the toe there is a snow-cat inspired tread for
uphill traction in backcountry and hard pack.

Driver X's contrasting colored “Ice Spikes” enhance surface penetration. In the heel, the lugs' sharp leading edges provide excellent downhill breaking. Along the binding, lugs are flat and wide for maximum stability. Broad spacing between lugs improves snow release and reduces weight. Lug shape, size and position, and compound choice were all balanced to provide the highest level of durability.

Burton is also introducing the Serow freeride boot, originally designed for Japan's powder surfers. The Vibram outsole provides superb traction and control to allow for faster and higher hiking.

Vibram® is recognized worldwide as the leader in high performance soles for outdoor, recreational, and work footwear. Vibram soles have set the standard since Vitale Bramani created mountaineering's first rubber lugged sole in the late 1930's. Vibram soles have gone on to conquer Mt. Everest, K2 and a host of the world's tallest peaks. Today, the company works with established brands including Danner, La Sportiva, Lowa, Merrell, Montrail, Timberland, Red Wing, Scarpa, Vasque, Wolverine and many more. For further information, visit www.vibram.com

Related

Vibram® Gains Ground With Environmentally Friendly Ecostep™

CONTACT: Anne Tommasi, Tommasi PR(603) 893-5878 atommasi@adelphia.netVibram® Gains Ground With Environmentally Friendly Ecostep™ Timberland and Burton Feature Vibram's Recycled SolesCONCORD, Mass., (August 10, 2006) – Vibram, the world's leading producer of high performance ...read more

Vibram Expands Trailrunning Business with Ahnu and Patagonia

CONCORD, Mass., August 25, 2008 – Vibram® continues to expand on its successful mission of reaching a younger, broader audience by partnering with innovators in the trail running field. For spring 2009, Vibram designed outsoles for Ahnu, Hi-Tec, Merrell, Patagonia and Saucony ...read more

Vibram's IdroGrip Changes the Way You Move Under Slick Conditions

Vibram®, the worldwide leader in high performance soles continues with its success in the new reference for grip in a moldable rubber compound.In field testing IdroGrip was noticeably stickier than the competition on wet and dry rock and matted grass. Vibram’s IdroGrip will be ...read more

Vibram's New IdroGrip Hands Down Winner For Traction

Vibram®, the worldwide leader in high performance soles introduces the new reference for grip in a moldable rubber compound. In field testing IdroGrip was perceiveably stickier than the competition on wet and dry rock and matted grass. Vibram is bringing IdroGrip to market with ...read more

Vibram Tackles Grip on Ice with Rubber Alpine Ski Boot Soles

Thanks to Vibram®'s advances in rubber compounding, it is now possible to maneuver in alpine ski boots without constant fear of serious injury. Many alpine ski boot manufacturers including Head, Garmont, Lange, Rossignol, Scarpa, and Tecnica have seen the light, replacing some ...read more

Vibram® in the Game with Unique Rubber Disc Golf Putters

Vibram is changing the course of disc golf with the introduction of two putters and a mini made of rubber instead of the traditional plastic. The exclusive X-Link Vibram rubber compound offers many advantages over the traditional plastic material including more durability in hot ...read more

Vibram Sole of Choice in New Line Launches

Vibram®, the worldwide leader in high performance footwear soles, is being tapped by major footwear manufacturers to design soles for new markets. Timberland will use Vibram's earth-friendly Ecostep™ sole on its new casual biking shoe and New Balance will feature a Vibram sole ...read more

Vibram® Expands Reach With ‘Winter Sports’ Footwear

CONCORD, Mass., January 23, 2008 – Continuing its pursuit of a younger, broader audience, Vibram® announces partnerships with several companies in the winter sports industry. For 2008 Vibram has designed soles for: K2 and Burton snowboard boots; Lake winter mountain biking ...read more

Vibram® Opens Vertical Borders with New Climbing Compounds

Vibram®, the worldwide leader in high performance soles, announces an exciting contribution to the world of climbing with XSGrip™2 and XS Edge™, the next generation of XSGrip, a substantially stickier climbing compound.Both La Sportiva and SCARPA will be introducing shoes with ...read more