Vibram's New IdroGrip Hands Down Winner For Traction - SNEWS

Vibram's New IdroGrip Hands Down Winner For Traction

Vibram®, the worldwide leader in high performance soles introduces the new reference for grip in a moldable rubber compound. In field testing IdroGrip was perceiveably stickier than the competition on wet and dry rock and matted grass.
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Vibram®, the worldwide leader in high performance soles introduces the new reference for grip in a moldable rubber compound. In field testing IdroGrip was perceiveably stickier than the competition on wet and dry rock and matted grass. Vibram is bringing IdroGrip to market with leading brands for spring 2009, including Chaco, Cloudveil, Shimano, Vasque.

“All of our testers observed how easy and safe it was to walk, and even run, on wet rock surfaces,” explained Lawrence Anastasi, sales and marketing manager, Vibram, USA. “IdroGrip provides a clear advantage in sports such as river rafting, mountain biking, fishing and approach where grip is key to performance and safety.”

Designed for use in treads with large contact surfaces, IdroGrip provides the ultimate control in both extreme high and low temperatures, over terrain burning under the sun or covered with snow.

One of the most versatile compounds to date, IdroGrip can be used in a wide variety of sports including hiking, canyoneering, and snowboarding. It also enables cyclists (BMX flat, downhill, duel or fourcross) to stay secure on their bikes, preserving energy at each turn of the pedals in spite of the dirt and grit.

Utilizing the reliable method of equipping field testers with left and right shoes fitted with competitive compounds, Idrogrip proved to be noticeably stickier on wet rock and matted grass. And its performance on dry rock was no less impressive, making it also ideal for approach, light bouldering, and freeride and downhill mountain biking.

Vasque's Equalizer will feature the Vibram Spider sole with the super sticky IdroGrip. The Equalizer is an approach shoe with a unique zonal closure system to allow for independent adjustment of the toe box to transition between hiking and climbing modes.

IdroGrip provides super traction on Shimano's all mountain cycling shoe as well. The Enduro sports an armored lace shield and side panels for extra protection for more aggressive driving. Ideal for trailriding and downhill use, the shoe provides mid-top ankle protection and a modular insole system for for customer sole stiffness fitting.

Chaco's go-to sandal for river guides - the Z/1 and Z/2 both - will feature the Vibram Grip Outsole with IdroGrip in the professional models. According to Chaco ‘‘the stickiest rubber on the planet‘‘ holds on wet rocks, root filled trails and steep climbs.

Cloudveil also worked with Vibram to incorporate the Vibram Link sole with IdroGrip for their 8x Grippy Rubber Boot in the angling collection. The result is a boot with superb traction in wet conditions. Other features include a synthetic leather and poly mesh upper for abrasion resistance, stability, and minimal water retention, a dual density EVA midsole, a rubber toe cap and a gusseted tongue to keep out grit and debris.

"The Vibram® IdroGrip™ compound used in this boot produces the best stability and grip of any rubber soled boot, regardless of the conditions," explained Landon Mayor, flyfishing expert and prolific writer on the subject. "This breakthrough compound and innovative tread design allows me to move about with confidence and stability in even the slickest conditions."

Vibram® is recognized worldwide as the leader in high performance soles for outdoor, recreational, work and fashion footwear and is relied on by the world' s greatest climbers and athletes. Vibram® soles have set the standard since Vitale Bramani created mountaineering's first rubber lugged sole in the late 1930's. Vibram® soles have gone on to conquer Mt. Everest, K2 and a host of the world's tallest peaks. Today, the company works with premium brands including Danner, La Sportiva, Lowa, Merrell, Red Wing, Scarpa, The North Face, Timberland, Vasque, Wolverine and many more. Vibram FiveFingers was named one of TIME Magazine's Best Inventions of 2007. For further information, visit www.vibram.com or www.vibramfivefingers.com.

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