prAna Founder Beaver Theodosakis To Present “The Youth Effect”

PrAna president and founder Beaver Theodosakis will be presenting a seminar at Outdoor Retailer Summer Market 2006, on behalf of the Outdoor Industry Association (OIA) titled “The Youth Effect – Building Retail Business Through Influence.”

PrAna president and founder Beaver Theodosakis will be presenting a seminar at Outdoor Retailer Summer Market 2006, on behalf of the Outdoor Industry Association (OIA) titled “The Youth Effect – Building Retail Business Through Influence.”

Theodosakis, an OIA board member, will lead the discussion on Friday, Aug. 11 from 12-1 in the Marriott Hotel, across from the Salt Palace, in Salon E.

Topics to be discussed include: how and why youth influences markets; the challenges and rewards involved in targeting this audience at retail as well as examples of how youth influences markets in other industries such as automobiles, food and fashion.

Theodosakis, 47, has more than two decades of experience building brands in the action sports and outdoor industries and has owned, operated or consulted several businesses focused on youth marketing.

PrAna is a true lifestyle brand with deep roots in climbing and yoga and, is a designer, marketer and wholesaler of climbing, yoga and outdoor / active lifestyle apparel and accessories. PrAna is rooted in serving the core customer, designing products with technical features for performance but with the style and comfort to cross over into everyday life. PrAna's product line includes a full line of men's and women's sportswear and performance tops and bottoms, and accessories. Grounded with ideas of sustainability and right action, it is the hope of prAna founders to use the brand as a vehicle for positive change.

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