Merrell Raises $15,575 for Youth Outdoors Legacy Fund (YOLF) To Help

Merrell has raised $15,575 for Youth Outdoors Legacy Fund (YOLF) through online orders in the first month of its newly designed Web site. The new Merrell.com was selected to receive a 2009 Internet Advertising Competition (IAC) Award.
Author:
Updated:
Original:

Continuing to inspire children to get outdoors and live healthy, active lives, Merrell has raised $15,575 for Youth Outdoors Legacy Fund (YOLF) through online orders in the first month of its newly designed Web site, www.merrell.com. From February 1 through March 1, Merrell pledged to donate $5.00 per online order to YOLF, an organization that invests annually in non-profit organizations that get kids to live active outdoor lives. Following its launch, the new Merrell.com was selected from 13,466 entries to receive a 2009 Internet Advertising Competition (IAC) Award in the highly competitive Consumer Goods category.
(http://www.iacaward.org/iac/winner.asp?eid=6207) Additionally, merrell.com will be the Web Pick of the week on Communications Arts, a premier design source (commarts.com), starting April 10th.

“Today's youth are tomorrow's outdoor stewards,” said Stephanie Tully, marketing manager at Merrell. “Through YOLF children have an opportunity to experience the fun of the outdoors, laying the foundation for healthy and adventurous lives. This is why we chose to celebrate the new merrell.com by making a donation to YOLF for each order during the first month of our website re-launch. We want to see more children outdoors, having fun and exploring what Mother Nature has to offer.”

“We applaud Merrell's commitment and support of programs that encourage kids to get involved in the outdoors,” said Dennis Madsen, founder of YOLF. “Their creative and generous approach to funding not only provides their customers the opportunity to get involved in the giving process, but also gives significant dollars and creates awareness of the importance of getting kids actively involved in the outdoors.”

The new Merrell.com offers consumers enhanced shopping capabilities with a powerful store filter system where consumers can create specific, targeted searches based on their individual needs. Users can categorize products by intended outdoor activity, color, comfort technology features, style, and terrain to be tackled. The site goes beyond shopping and offers visitors an online outdoor destination that embodies the Merrell brand experience through interactive stories and videos.

A Performance & Style section highlights new product development stories and product features. Let's Get Outside is a community site that creates an environment for Merrell consumers to interact with one another, tell their own outdoor adventure stories and highlight their connection with Merrell. The Merrell TV section will feature video content, providing an online venue for the company to showcase brand and product attributes. For example, the site puts a face to the new running program with a video featuring a Merrell designer and developer discussing the innovations in the Merrell Running collection.

Continued Tully, “We are thrilled to receive an IAC award in consumer goods category. The new Merrell.com is being well received by our consumers and it is nice to have this validation from an esteemed marketing association.”

About YOLF
YOLF was created in 2005 with the vision to engage young people in outdoor recreation while at the same time preparing them to be our future outdoor advocates. To learn more about the foundation and the programs it supports, visit the website at www.youthoutdoorslegacyfund.com.

About Merrell
Merrell® is a brand within the Outdoor Group, a division of Wolverine World Wide, Inc. that also includes Patagonia Footwear. Wolverine World Wide, Inc. is headquartered in Rockford, Michigan. The company's portfolio of highly-recognized brands includes: Bates®, Hush Puppies®, Merrell®, Sebago and Wolverine®. The Company is also the exclusive footwear licensee of the following popular brands: CAT®, Harley-Davidson® and Patagonia®. The Company's products are carried by leading retailers in the U.S. and globally in nearly 200 countries and territories. Merrell, 9341 Courtland Drive, Rockford, Mich. 49351. Phone: (800) 789-8586; Fax: (888) 746-3329.
###

Related

Merrell Commits $500,000 to Conservation Alliance Legacy Fund

Stepping up the company's commitment to protecting the sacred open spaces in North America, Merrell announced it will commit $500,000 to the Conservation Alliance Legacy Fund, a new initiative securing a reliable source of funding for operations for the organization. The ...read more

Patagonia and Merrell join the Youth Outdoors Legacy Fund

For more information, please contact: Dennis MadsenYouth Outdoors Legacy Fund206.713.1821dmadsen@youthoutdoorslegacyfund.com Outdoor Retailer Summer Market, Salt Lake City, Utah - Igniting the excitement of paddling through a tall canyon, waking up in a tent for the first time, ...read more

Youth Outdoors Legacy Fund Surpasses $2 Million

CONTACT: Dennis Madsen 206.713.1821dmadsen@youthoutdoorslegacyfund.comYouth Outdoors Legacy Fund Surpasses $2 MillionSALT LAKE CITY – Unplugging kids from trilling computer games, Instant Messaging and cell phones and plugging them into the sights and sounds of an outdoor ...read more

Merrell and Outdoor Nation Call Youth to Action in Summit Series

In line with its goal to increase outdoor participation, especially among youth, Merrell, as a Lead Partner, is working with Outdoor Nation to find delegates for the second annual series of regional summits from now through May 10. This year summits will be held in New York City, ...read more

The Youth Outdoors Legacy Fund announces 2011 program year grants

Seattle, Wash. and Salt Lake City, Utah - With the determination of those committed to a life rich in outdoor experiences, the Youth Outdoor Legacy Foundation board has navigated through a tough economic journey. In 2011, YOLF granted $110,000 to 8 organizations and is poised to ...read more

Merrell Redesigns U.S. Web Site for Easier Navigation

Mirroring the expansion of the brand that now includes Merrell Apparel, the company is unveiling a redesigned Web site, www.merrell.com, featuring the entire men's and women's apparel collections arriving at retail this August and simplified Web navigation streamlining the ...read more

Merrell OR Volleyball Challenge Raises Over $2,400 for National Parks

Bringing the beach to Outdoor Retailer for the first time, the Merrell volleyball challenge took center stage in a fun-filled, competitive tournament during the Outdoor Industry Party on the first evening of the Summer Market show. The nine teams that competed donated over $1,200 ...read more

Merrell Partners with Mast General Store to Help Fight Hunger

Merrell, outdoor footwear and apparel brand, and Mast General Store are joining forces to help fight childhood hunger in local communities. For each pair of Merrell shoes purchased at Mast General Store October 14th through 31st, Merrell will fill a pack with food to feed a child ...read more

Youth Outdoor Legacy Fund announces 2010 grants to 11 organizations

With the determination of those committed to a life rich in outdoor experiences, the Youth Outdoor Legacy Foundation board has navigated through a tough economic journey. In 2010, YOLF will grant $145,000 to 11 organizations. The YOLF mission includes two important commitments: ...read more