La Sportiva Hires New Northeast Tech Rep

La Sportiva announced the hiring of Jim Shimberg as their new Northeast Tech Rep today. In this newly-created position, Jim will provide dedicated event and dealer support for the Northeast.
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Leading footwear manufacturer La Sportiva announced the hiring of Jim Shimberg as their new Northeast Tech Rep today.

In this newly-created position, Jim will provide dedicated event and dealer support for the Northeast. He will be traveling the region to facilitate in-store clinics as well as attend and support La Sportiva-sponsored events. This grassroots program will take Jim everywhere from trail races, climbing competitions, and outdoor retailers to college campuses, national parks, and trade shows. He will work closely with the La Sportiva Marketing staff to facilitate regional events and assist the event organizers with whatever they need.

“Jim's been a part of La Sportiva for a long time as a part of out product testing team, and we're really excited to have him onboard in this new role,” said Kathy Dykes, La Sportiva's Sports Marketing Coordinator. “He'll be a huge asset to our efforts in the Northeast, and he truly embodies La Sportiva with his passion for rock, ice, and the trail.”

One of the most respected names in North American climbing, Shimberg has established over 30 first ascents on rock and over 20 first ascents on ice and mixed terrain. Some notable ascents include "Call of the Wild," the first Grade VI ice climb recorded in New England; a 50-hour ascent of El Capitan's Salathé Wall; as well as many of the Towers in Canyonlands, including the Sixshooters, Rectory, and Sister Superior.

But it's not only in the vertical world that Jim thrives. His other passion is running and racing, making him the perfect fit for La Sportiva. Shimberg has completed 34 marathons—with a best of 2:46—and countless road and trail races over the last 20 years. Jim and his wife Dawn reside in Campton, New Hampshire where they run Rhinoceros Mountain Guides, a guide service started by Jim in 1985.

Celebrating their 78th anniversary in 2006, La Sportiva brings a strong alpine mountaineering and climbing heritage to their line of performance footwear. This know-how enables La Sportiva to offer up the most versatile technical climbing, mountaineering, and trail running shoes on the market with the best materials available. What's more, La Sportiva believes in the dedication and feedback of their amazing roster of athletes who are some of the strongest climbers, mountaineers, and mountain runners in the world.

For more information on La Sportiva visit lasportiva.com

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