La Sportiva N.A. Names New Marketing Manager

La Sportiva, an innovator and leader in outdoor footwear, has named Laura Nilo as the company’s marketing manager.
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La Sportiva, an innovator and leader in outdoor footwear, has named Laura Nilo as the company's marketing manager.

As marketing manager, Nilo will be responsible for La Sportiva branding and marketing. She takes over the position from Jonathan Lantz, now La Sportiva's president.

“Laura has a strong background in marketing and grassroots promotions support,” said Lantz. “We're excited to have her join the La Sportiva family.”

Nilo previously worked as the outreach manager for the Leave No Trace Center for Outdoor Ethics in Boulder, Colo. While at Leave No Trace, she managed the ambassador traveling trainer program, and planned and promoted as many as 500 grassroots events per year. Additionally, Nilo managed the Grant Giving and Scholarship program for Leave No Trace, which grants educational materials and education awards to individuals and community organizations.

When not working, Nilo can be found running the local trails or working her way up the hills on her mountain bike.

ABOUT LA SPORTIVA
Celebrating their 79th anniversary in 2007, La Sportiva brings a strong alpine mountaineering and climbing heritage to their line of outdoor performance footwear. This core experience enables La Sportiva to offer the most versatile technical climbing, mountaineering, Mountain Running® and trail sport shoes on the market. For more information on La Sportiva visit www.sportiva.com.

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