La Sportiva Announces New Technical Rep in New England - SNEWS

La Sportiva Announces New Technical Rep in New England

La Sportiva announces a new technical representative for the New England territory. Natasha Barton will clinic stores and assist with trail running events, specifically to promote La Sportiva’s Mountain Running product and Team.
Author:
Updated:
Original:

La Sportiva announces a new technical representative for the New England territory, joining sales reps Bill Pelkey and Doug Madara.

Natasha Barton will clinic stores and assist with trail running events, specifically to promote La Sportiva's Mountain Running product and Team. She brings with her a love for running and a passion for people and the outdoors.

Based in Vermont, Barton joins La Sportiva with 15 years experience in outside sales and marketing. She is also a competitive off-road runner. In 2006, Barton completed her second World Championships and World Cup Circuit racing for the Raid AR World Championships in GStaad Switzerland, completing the 800-kilometer course with over 25,000 feet of vertical gain.

In addition to working with La Sportiva, Barton is currently a cross-country coach and mother of two.



ABOUT LA SPORTIVA
Celebrating their 78th anniversary in 2006, La Sportiva brings a strong alpine mountaineering and climbing heritage to their line of performance footwear. This core experience enables La Sportiva to offer the most versatile technical climbing, mountaineering, Mountain Running® and trail sport shoes on the market. What's more, La Sportiva believes in the dedication and feedback of their amazing roster of athletes who are some of the strongest climbers, mountaineers, and mountain runners in the world. For more information on La Sportiva visit www.sportiva.com.

Related

La Sportiva Announces New Sports Marketing Coordinator

Leading footwear manufacturer La Sportiva announced the hiring of Kathy Dykes as their new Sports Marketing Coordinator today. As the Sports Marketing Coordinator, Dykes will provide full-time, in-house assistance to Marketing Director, Jonathan Lantz. She will be at the center ...read more

La Sportiva Hires New Northeast Tech Rep

Leading footwear manufacturer La Sportiva announced the hiring of Jim Shimberg as their new Northeast Tech Rep today. In this newly-created position, Jim will provide dedicated event and dealer support for the Northeast. He will be traveling the region to facilitate in-store ...read more

La Sportiva Mountain Running Team Welcomes Anton Krupicka and Anita Ortiz

La Sportiva Mountain Running Team announces new team members Anita Ortiz and Anton Krupicka for the 2007 season. Anita Ortiz says she runs “to smell the trees and see the sunrise.” But don't be fooled, Ortiz is a first rate competitor with a fierce will to win. Always a ...read more

La Sportiva Mountain Running Team Aims for First Place in 2008

Boulder, Colo. – The U.S. Women's National Team for Mountain Running won the team gold medal at the World Trophy Race 2007, upsetting all of the favored European teams. Three of the four women on this championship team came from Team La Sportiva. In addition, the U.S. beat the ...read more

Jonathan Lantz Appointed New President Of La Sportiva N.A. Inc.

La Sportiva, a leader in outdoor footwear, today announced that Jonathan Lantz will be the new president of La Sportiva, N.A., Inc., La Sportiva's North American distributor, replacing Colin Lantz. After fifteen years with La Sportiva, Colin (Jonathan's brother) is leaving to ...read more

La Sportiva Solution Wins iF Design Award

The La Sportiva Solution climbing shoe has been awarded a 2007 iF Product Design Award by an international jury. This is a high honor having been gained in a highly competitive, international environment.The Solution will be displayed among other winners at the iF Design ...read more

La Sportiva Launches Corporate Sustainability Website Portal

La Sportiva announces the launch of its Corporate Sustainability website portal (www.sportiva.com/sustainability), which outlines the company's commitments to protecting the environment through its sustainable business practices, its care of factory workers and fair-labor ...read more

La Sportiva N.A. Names New Marketing Manager

La Sportiva, an innovator and leader in outdoor footwear, has named Laura Nilo as the company's marketing manager. As marketing manager, Nilo will be responsible for La Sportiva branding and marketing. She takes over the position from Jonathan Lantz, now La Sportiva's ...read more

La Sportiva Implements Zero-Waste Program at Boulder, Colo., HQ

Boulder, Colo., November 6, 2006 – La Sportiva is excited to announce they have teamed up with Boulder based Eco-Cycle to reach the goal of becoming a Zero Waste organization.The Zero Waste Service from Eco-Cycle includes a comprehensive three–part program that involves more ...read more