La Sportiva Announces New Technical Rep in New England

La Sportiva announces a new technical representative for the New England territory. Natasha Barton will clinic stores and assist with trail running events, specifically to promote La Sportiva’s Mountain Running product and Team.
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La Sportiva announces a new technical representative for the New England territory, joining sales reps Bill Pelkey and Doug Madara.

Natasha Barton will clinic stores and assist with trail running events, specifically to promote La Sportiva's Mountain Running product and Team. She brings with her a love for running and a passion for people and the outdoors.

Based in Vermont, Barton joins La Sportiva with 15 years experience in outside sales and marketing. She is also a competitive off-road runner. In 2006, Barton completed her second World Championships and World Cup Circuit racing for the Raid AR World Championships in GStaad Switzerland, completing the 800-kilometer course with over 25,000 feet of vertical gain.

In addition to working with La Sportiva, Barton is currently a cross-country coach and mother of two.



ABOUT LA SPORTIVA
Celebrating their 78th anniversary in 2006, La Sportiva brings a strong alpine mountaineering and climbing heritage to their line of performance footwear. This core experience enables La Sportiva to offer the most versatile technical climbing, mountaineering, Mountain Running® and trail sport shoes on the market. What's more, La Sportiva believes in the dedication and feedback of their amazing roster of athletes who are some of the strongest climbers, mountaineers, and mountain runners in the world. For more information on La Sportiva visit www.sportiva.com.

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