La Sportiva, a leader in outdoor footwear, today announced that Jonathan Lantz will be the new president of La Sportiva, N.A., Inc., La Sportiva's North American distributor, replacing Colin Lantz.
After fifteen years with La Sportiva, Colin (Jonathan's brother) is leaving to pursue a new business opportunity in the solar energy industry. Jonathan, who has been with La Sportiva since 1996, is leaving his current position as La Sportiva's marketing director to assume the president's responsibilities.
â€œI'm excited by the opportunity to lead this companyâ€, says Jonathan Lantz, President of La Sportiva N.A. Inc. â€œAfter our most successful year ever and a 30% and 35% increase in turnover in each of the last two years respectively, La Sportiva is in the midst of a strong growth phaseâ€, Lantz said. â€œWe're dominant in rock climbing and mountaineering footwear and this strength is leveraging our growth strategy in the trail running and hiking categories. An aggressive plan of expansion into hiking and trail running has set us on a course to become the dominant outdoor footwear brand while retaining our core authenticity, which is so important to us and our customers. Look out, we're on a roll!â€
In 2006, La Sportiva S.p.A., the Italian parent company and manufacturer, and La Sportiva N.A., Inc. merged. The two entities joined forces in a cooperative effort to strengthen the La Sportiva brand, ushering in a worldwide product line and branding message.
Additionally, La Sportiva also has named Mark Day as Vice President of Sales and Kellie Beran as Vice President of Finance and Operations.
ABOUT LA SPORTIVA
Celebrating their 79th anniversary in 2007, La Sportiva brings a strong alpine mountaineering and climbing heritage to their line of performance footwear. This core experience enables La Sportiva to offer the most versatile technical climbing, mountaineering, Mountain RunningÂ® and trail sport shoes on the market. For more information on La Sportiva visit www.sportiva.com.