La Sportiva Increases Social Media Presence with LIVE

La Sportiva N.A. is launching a new social media web community today called LIVE.
Author:
Updated:
Original:

La Sportiva N.A. is launching a new social media web community today called LIVE. This new portal combines all of La Sportiva's new media and social media and highlights grassroots efforts in the climbing, hiking and Mountain Running® communities into one user-friendly webpage.

“We tapped into social media tools a few years ago. During this time we developed several blogs, created pages on Facebook, various brand pages on running, hiking and climbing social media websites, and our own website, which already features video, event spotlights and breaking news,” said Laura Fryer, marketing manager for La Sportiva. “We looked at the La Sportiva fans and the broad array of outreach efforts underway, and felt like we should pull them all together into one easy to use brand portal to the social media world – that's when La Sportiva LIVE was born.”

La Sportiva's fans will be able to interact directly with the brand and create a connection to La Sportiva. This new, cutting edge “mash-up” style web portal has easy access news, events and highlights trails and climbing areas in North America. It also adds access to video clips, and features climbing trip reports in the Climbers Lounge from some of the wildest mountains on earth.

The new website will be able to grow with La Sportiva as the social media world changes and evolves. It can be quickly adapted to fit into new social media technologies. The end result is a fully interactive and customizable web experience for anyone interested in La Sportiva and the mountain lifestyle that the brand represents.

Check it out at: http://www.sportiva.com/live/

ABOUT LA SPORTIVA
Celebrating their 80th anniversary, La Sportiva brings a strong alpine mountaineering and climbing heritage to their line of performance mountain footwear. This core experience enables La Sportiva to offer the most versatile technical climbing, mountaineering, Mountain Running® and hiking shoes on the market. For more information on La Sportiva visit www.sportiva.com or check out our interactive community at http://www.sportiva.com/live/

Verde PR & Consulting
970-259-3555
Kris Versteegen
Kris@VerdePR.com
Kristin Carpenter-Ogden
KCO@VerdePR.com

Related

La Sportiva Refines Environmental and Social Responsibility Platform

An appreciation and love for the mountain environment has been a part of La Sportiva's business from the time the company was building rugged footwear for farmers and mountain guides in the Italian Dolomites 80 years ago. In 2006, La Sportiva launched their first Corporate ...read more

La Sportiva Partners with Green Living Project™

Green Living Project™ is documenting current examples of sustainability or ‘green living' around the world. Green Living Project is currently traveling through Africa to pre-selected locations to take HD video, photographs, video podcasts, and stories of projects that ...read more

La Sportiva LIVE Primes for Ice Season with Athlete Focus

La Sportiva N.A., makers of versatile technical climbing, mountaineering, Mountain Running® and hiking footwear, announced that its social media platform, La Sportiva LIVE, has added a new athlete beta section highlighting the achievements of the La Sportiva ambassadors.In ...read more

Jonathan Lantz Appointed New President Of La Sportiva N.A. Inc.

La Sportiva, a leader in outdoor footwear, today announced that Jonathan Lantz will be the new president of La Sportiva, N.A., Inc., La Sportiva's North American distributor, replacing Colin Lantz. After fifteen years with La Sportiva, Colin (Jonathan's brother) is leaving to ...read more

La Sportiva Launches Corporate Sustainability Website Portal

La Sportiva announces the launch of its Corporate Sustainability website portal (www.sportiva.com/sustainability), which outlines the company's commitments to protecting the environment through its sustainable business practices, its care of factory workers and fair-labor ...read more

La Sportiva N.A. Appoints Backbone Media to Lead Public Relations

La Sportiva N.A., makers of versatile technical climbing, mountaineering, Mountain Running® and hiking footwear, has selected Backbone Media of Carbondale, Colorado to manage its public relations efforts.Since its inception in 1928, La Sportiva has remained a family run business ...read more

La Sportiva’s Solution Team Tour Storms The Southeast

La Sportiva's exciting promotional initiative, the “2007 La Sportiva Solution Team Tour,” stormed the Southeast, bringing La Sportiva athletes to retail stores, climbing gyms, and outdoor climbing areas in Kentucky, Tennessee, Georgia and Alabama. The Solution Team Tour ...read more

La Sportiva and GOA's "Giving Greenback$" Goes Live

La Sportiva N.A., makers of technical climbing, mountaineering, Mountain Running® and hiking footwear, announces the launch of its Giving Greenback$ campaign rolling out this week at select Grassroots Outdoor Alliance retailers across the United States. For each pair of La ...read more

La Sportiva Joins Grassroots Outdoor Alliance; Launches Innovative Non

La Sportiva North America is pleased to announce their 2009 vendor partnership with the Grassroots Outdoor Alliance , a group of independent outdoor shops dedicated to the sustainability of the specialty outdoor channel and the quality of the outdoor enthusiast's experience. The ...read more