La Sportiva Increases Social Media Presence with LIVE

La Sportiva N.A. is launching a new social media web community today called LIVE.

La Sportiva N.A. is launching a new social media web community today called LIVE. This new portal combines all of La Sportiva's new media and social media and highlights grassroots efforts in the climbing, hiking and Mountain Running® communities into one user-friendly webpage.

“We tapped into social media tools a few years ago. During this time we developed several blogs, created pages on Facebook, various brand pages on running, hiking and climbing social media websites, and our own website, which already features video, event spotlights and breaking news,” said Laura Fryer, marketing manager for La Sportiva. “We looked at the La Sportiva fans and the broad array of outreach efforts underway, and felt like we should pull them all together into one easy to use brand portal to the social media world – that's when La Sportiva LIVE was born.”

La Sportiva's fans will be able to interact directly with the brand and create a connection to La Sportiva. This new, cutting edge “mash-up” style web portal has easy access news, events and highlights trails and climbing areas in North America. It also adds access to video clips, and features climbing trip reports in the Climbers Lounge from some of the wildest mountains on earth.

The new website will be able to grow with La Sportiva as the social media world changes and evolves. It can be quickly adapted to fit into new social media technologies. The end result is a fully interactive and customizable web experience for anyone interested in La Sportiva and the mountain lifestyle that the brand represents.

Check it out at:

Celebrating their 80th anniversary, La Sportiva brings a strong alpine mountaineering and climbing heritage to their line of performance mountain footwear. This core experience enables La Sportiva to offer the most versatile technical climbing, mountaineering, Mountain Running® and hiking shoes on the market. For more information on La Sportiva visit or check out our interactive community at

Verde PR & Consulting
Kris Versteegen
Kristin Carpenter-Ogden