Outdoor Companies Band Together For Arctic Refuge Event At OR Show

The Conservation Alliance will partner with seven leading brands at the August Outdoor Retailer show to build support for protecting the Arctic National Wildlife Refuge from proposed oil drilling.

The Conservation Alliance will partner with seven leading brands at the August Outdoor Retailer show to build support for protecting the Arctic National Wildlife Refuge from proposed oil drilling. The Party for the Arctic will be held at The North Face booth on Thursday, August 10 at 5 PM.

Participants will be asked to complete post cards to their Congressional representatives urging them to oppose Arctic drilling. Anyone who completes a post card will be entered into a raffle to win products donated by the sponsoring companies.

“Our goal is to generate 1000 post cards,” said Conservation Alliance Executive Director John Sterling. “Because our industry recognizes that the Arctic Refuge is more valuable protected for its wildlife and recreation values than diminished by oil development, I think we'll reach that goal.”

Companies sponsoring the event are: The North Face, Patagonia, Black Diamond, Osprey Packs, Teva, Keen Footwear, and Granite Gear. Each company will donate several high-end items to the raffle. Climber/comedian Timmy O'Neill will serve as Master of Ceremonies for the raffle.

“We're excited to work with our industry partners to show that outdoor companies broadly reject the idea that we need to sacrifice the Arctic Refuge to oil development,” said Jimmy Hopper, Promotions Coordinator for The North Face, host of the event. “Energy conservation and investing in alternatives can reduce our demand for oil, and save the refuge.”

Conservation Alliance grant recipient the Alaska Coalition (www.alaskacoalition.org) will provide an update on the status of the Arctic drilling proposal. The group will also unveil a new “Athletes for the Arctic” program to recruit professional athletes to speak out in support of a protected Arctic Refuge.

“The outdoor industry has been one of our greatest sources of support,” said the Alaska Coalition's Shoren Brown. “We're grateful to be part of this event that will help build support for the Refuge, and grow our Athletes for the Arctic program.” Brown added that the Alaska Coalition will be looking for outdoor athletes – climbers, paddlers, and endurance athletes – to participate in the program.

The Alaska Coalition will provide beverages and smoked Alaskan salmon.

“We look forward to a fun and meaningful event that we hope will set the tone for the rest of the show,” said Sterling.

About the Conservation Alliance:
The Conservation Alliance is an organization of outdoor businesses whose collective contributions support grassroots environmental organizations and their efforts to protect wild places where outdoor enthusiasts recreate. Alliance funds have played a key role in protecting rivers, trails, wildlands and climbing areas.

Membership in the Alliance is open to companies representing all aspects of the outdoor industry, including manufacturers, retailers, publishers, mills and sales representatives. The result is a diverse group of businesses whose livelihood depends on protecting our natural environment.

Since its inception in 1989, the Alliance has contributed more than $5 million to grassroots environmental groups. Alliance funding has helped save over 38 million acres of wildlands; 26 dams have either been stopped or removed; and the group helped preserve access to more than 16,000 miles of waterways and several climbing areas.

For complete information on the Conservation Alliance, see www.conservationalliance.com.


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