Verde PR & Consulting
Seattle, Wash. (January 23, 2013) – Nikwax has launched a new, reformulated, concentrated Polar Proof waterproofing for fleece.
As the global leader in aftercare products for outdoor gear, Nikwax has applied their expertise yet again to boost the performance and extend the life of polar fleece clothing.
Although normally very warm, fleece can loose 90% of its insulation and become very heavy when it absorbs water. New Polar Proof is washing machine-applied, and provides a durable waterproof treatment to fleece, helping fleece wearers stay dry and comfortable. Polar Proof also inhibits pilling, maintaining the quality of the fleece longer.
Speaking from the company head office in the UK, Nikwax founder Nick Brown said, “This is an exciting development for Nikwax. Most households in Europe and North America have at least one fleece. Our new product will ensure that all those fleeces perform better. If you get caught in the rain, a Polar Proof fleece will keep you warm and dry!”
Nikwax is well known for its stalwart environmental values and activities, and reaffirms this position by assuring that the new Polar Proof does not contain any flurocarbons (PFCs) or aerosols. As with all Nikwax products, Polar Proof is safe for use in the home.
NEW Nikwax Polar Proof will be available in 100ml pouches and 1 liter bottles and will retailer for $4.99 and $29.99, respectively. Available February 2013.
Nikwax was founded in 1977 and is the global leader in environmentally safe aftercare and waterproofing solutions that extend the life and performance of technical footwear, apparel and equipment. Nikwax uses formulations that deliver maximum effectiveness while minimizing environmental impacts and promoting sustainability. Nikwax is the only major aftercare company to have never used aerosols, fluorocarbons, nor volatile organic chemicals. All Nikwax products are fluorochemical-free, derived from nature-based ingredients, not tested on animals, and biodegradable. Nikwax currently exports to 50 countries across the globe, is the recipient of numerous awards including the prestigious Queen’s Award (2x), Sunday Times Best Green Award, and the Green Apple Award, and is ISO 9001 and 14001 certified.
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