Ocean Minded™ Introduces New Footwear

Ocean Minded™ introduces new outdoor lifestyle footwear designs for Spring 2011 at Outdoor Retailer Summer Market. New designs tie in comfort, quality and style.
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SAN CLEMENTE, Calif., (July 19, 2010)Ocean Minded™ a leading brand in ocean lifestyle footwear, apparel and accessories for active outdoor enthusiasts presents a new outdoor focused line for Spring/Summer ‘11 at Outdoor Retailer Winter Market 2010, Booth # 29113W.

“We’ve reached a whole new level with the Spring ‘11 line, the brand story is truly present in each product,” said Andy Palmer, general manager, Ocean Minded. “In developing this line we focused on detail and quality in each component, we’re really pleased with the result,” he said.

The 13-year-old company is known for its unique vision in pairing fashion, functionality and comfort in its product collections. The new footwear designs tout the innovative use of natural and sustainable materials including: organic cotton, metal-free leather, water-based glue, recycled Croslite™, recycled wool, recycled rubber and hemp.

NEW Spring & Summer Footwear Highlights:

Ocean Minded Storm Surf: Developed with quality and durability in mind specifically for the outdoor enthusiast. The Storm Surf provides ultimate comfort, fit and traction whether you’re relaxing at home, out on the trail, or camping by the water. The footbed is treated with AglON™ antimicrobial compound, nature’s antimicrobial.

SRP $65

Colors: Black/Grey, Tan, Chocolate, Army

Ocean Minded Tamaraok : This new addition to the women’s line is ideal for the outdoor diva. With the active woman in mind, it was designed with a water friendly synthetic nubuck upper strap contoured for a woman’s foot, on a molded anatomical 25 percent recycled foam midsole for all day comfort with each step. For extra protection the footbed is treated with AglON™ antimicrobial compound, nature’s antimicrobial.

MSRP: $65

Colors: Tan/White, Black, Burgandy, Chocolate/Blue



Ocean Minded Wender :
Fashioned from a combination of full grain, nubuck leather, hemp and metal free suede, this comfortable close-toed men’s shoe features outdoor inspired details and styling from the achilles fit cushion to the hemp and recycled content rubber outsole.

MSRP: $75

Colors: Chocolate/Blue, Black, Brown, Grey/Black, Khaki/Canvas

NEW Spring & Summer Apparel



Men’s Tees:
Standard fit styles are made FROM 100% Organic cotton and are ring spun for extra comfort and softness. The slim Fit tees are printed on 52% Organic cotton and 48% Recycled PET Blanks.

MSRP: $28

Women’s Tees: Made with100% Organic Cotton and ring spun for extra comfort and softness. All screen print designs are created using water based inks

MSRP: $28

Hats: Ocean Minded hats are made with organic cotton. One size fits most.

MSRP: $25-$26

Available at outdoor / action sports retailers nationwide Spring 2011.

Visit www.oceanminded.com for a listing of retailer locations.

Ocean Minded™

Ocean Minded™ was founded in 1996, on the belief of being ocean minded and living an ocean lifestyle. We quickly realized that everything eventually ends up in the ocean and regardless of your chosen outdoor activity; we all have an impact on the environment.

With that motivation, Ocean Minded™ utilizes recycled and sustainable materials whenever possible, to create high-quality, extremely comfortable footwear, apparel and accessories.

Additionally, we feel that as both a corporation, and a group of individuals, it is essential to Live, Protect, and Respect our environment. Since our inception, we have been organizing community beach, park, and waterway clean-ups around the world, which educate our customers on the importance of leaving their chosen playgrounds in better condition than when they were found. These values are the cornerstones of our Brand, and we invite you to Be Ocean Minded™



Live. Protect. Respect™.

www.OceanMinded.com

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