Ocean Minded™ introduces new footwear styles for fall/winter 2010

New footwear trend brings eco-fashion to the forefront

SAN CLEMENTE, Calif.- Ocean Mindedâ„¢ a leading brand in fashion forward footwear, apparel and accessories for active outdoor enthusiasts presents a new line of fall/winter footwear at Outdoor Retailer Winter Market 2010.

“The new styles are a fine combination of the latest trend mixing style and eco-fashion, said Andy Palmer, general manager, Ocean Minded. “We created these new designs to meet the needs of an active lifestyle while maintaining a fashionable look,” he said.

The 13-year-old company is known for its unique vision in pairing fashion, functionality and comfort in its product collections. The new footwear designs tout the innovative use of natural and sustainable materials including: organic cotton, metal-free leather, water-based glue, recycled Crosliteâ„¢, recycled wool, recycled car tire and hemp.

Fall and Winter Footwear

Ocean Minded Dune Rider: A casual design perfect for daily wear, the moccasin style stitching ties together the suede upper on the Dune Rider.
MSRP: $90
Colors: Army, Black, Brown, Tan

Ocean Minded Keio: A trendy shoe for all day on the go. Paired with jeans or cords, this casual design moves from day to night.
MSRP: $70
Colors: Black, Chocolate, Tan

Ocean Minded Nomad Rover: The retro fit on the Nomad River will take you back. With a higher ankle support of recycled wool, if the coziness isn't enough, the material presence on this shoe alone will make it a favorite.
MSRP: $90
Colors: Black, Brown, Chocolate, Tan

Ocean Minded Wender: This classic leather look ties style, comfort and eco-fashion together. Leather upper makes for a stepped-up appearance while the laces bring back a bit of casual comfort.
MSRP: $75
Colors: Black, Brown, Grey Black, Khaki Canvas

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Fall and Winter Apparel

Men's Tees: Made with 100% Organic and ring spun for extra comfort and softness. These slim Fit tees are printed on 52% Organic cotton and 48% Recycled PET Blanks.
MSRP: $28

Women's Tees: Made with100% Organic Cotton and ring spun for extra comfort and softened. All screen print designs are created using water based inks
MSRP: $28

Hats: Ocean Minded hats are made with 100% cotton. One size fits most.
MSRP: $25-$26

Available at outdoor/action sport retailers nationwide July 2010. Visit www.oceanminded.com for a listing of retailer locations.


Ocean Mindedâ„¢
Ocean Mindedâ„¢ was founded in 1996, on the belief of being ocean minded and living an ocean lifestyle. We quickly realized that everything eventually ends up in the ocean and regardless of your chosen outdoor activity; we all have an impact on the environment.

With that motivation, Ocean Mindedâ„¢ utilizes recycled and sustainable materials whenever possible, to create high-quality, extremely comfortable footwear, apparel and accessories.

Additionally, we feel that as both a corporation, and a group of individuals, it is essential to Live, Protect, and Respect our environment. Since our inception, we have been organizing community beach, park, and waterway clean-ups around the world, which educate our customers on the importance of leaving their chosen playgrounds in better condition than when they were found. These values are the cornerstones of our Brand, and we invite you to Be Ocean Mindedâ„¢

Live. Protect. Respectâ„¢.


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