Ocean Minded™ cleans-up the environment one beach at a time

Clean-up efforts result in removal of over 20,000 pounds of trash

San Clemente, Calif., – Santa Marias beach (aka Santa Moes) in Santa Cruz, Calif. is a much cleaner spot today thanks to a beach clean-up hosted by Ocean Minded™ on Tuesday, Nov. 3rd. Ocean Minded, a leading brand in high quality footwear, apparel and accessories for active outdoor enthusiasts, has made it the company's mission to live, protect, and respect the environment.

Over 35 members of the community helped pitch in on cleaning up the beach at Santa Marias, organized by the local O'Neill Surf Shop and supported by Sector 9, Aloha Island Grille, Core and Surftech. The hard work put into clean-up efforts resulted in the removal of approximately 150 pounds of trash from Santa Marias beach.

“We feel that these clean-ups are one of the most important things we do as a company,” said, Andy Palmer, general manager, Ocean Minded. “We are continually impressed by the retailers and members of the community that dive in on these projects, it's really great to see our mission making an impact around the globe,” he said.

Since, 1996, Ocean Minded has been organizing community beach clean-ups around the world, educating consumers on the importance of leaving their chosen playgrounds in better conditions than when they were found. The belief that everything eventually ends up in the ocean has led the company to host additional clean-ups in the mountains, as well as on the banks of inland rivers and lakes.

So far, in 2009, Ocean Minded has collected and properly disposed of approximately 20,912 pounds of trash, thanks to the help of over 1,717 participants in 47 clean-ups worldwide, including 13 clean-ups outside of the USA. Recent clean-up locations include: Reef and beach clean-up of East Coast Park, Singapore, clean-up of Indialantic beach, Florida, as well as locations such as Jeffery's Bay and Maasbay, South Africa

For information on upcoming beach clean-ups visit: www.oceanminded.com

Ocean Mindedâ„¢
Ocean Mindedâ„¢ was founded in 1996, on the belief of being ocean minded and living an ocean lifestyle. We quickly realized that everything eventually ends up in the ocean and regardless of your chosen outdoor activity; we all have an impact on the environment.

With that motivation, Ocean Mindedâ„¢ utilizes recycled and sustainable materials whenever possible, to create high-quality, extremely comfortable footwear, apparel and accessories.

Additionally, we feel that as both a corporation, and a group of individuals, it is essential to Live, Protect, and Respect our environment. Since our inception, we have been organizing community beach, park, and waterway clean-ups around the world, which educate our customers on the importance of leaving their chosen playgrounds in better condition than when they were found. These values are the cornerstones of our Brand, and we invite you to Be Ocean Mindedâ„¢

Live. Protect. Respectâ„¢.