Tubbs® Snowshoes 2010 Romp to Stomp Season a Triumph

Company announces biggest year thus far in raising awareness and funds for breast cancer.
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(June 2, 2010) - Tubbs® Snowshoes announced today the final numbers for the Tubbs Romp to Stomp Out Breast Cancer Snowshoe Series® in partnership with the Canadian Breast Cancer Foundation and Susan G. Komen for the Cure®. The 2010 season was the most successful on record for the snowshoe series, which consists of a combination of snowshoe races and snowshoe walks.

Since 2003, the dual-focus of fun competition and raising awareness for breast cancer has shown constant growth. The snowshoe series, now expanded to seven events each year, has raised 1.3 million dollars for breast cancer*research, screening and treatment and grown the total member base to 23,324 participants.

“This season was an amazing success,! fFrom day one we've been introducing people to snowshoeing through these events, but the increase in participation this year was astounding,” said Wendy Miller, event manager, Tubbs Romp to Stomp™. “Everyone that came out this year helped us surpass that 1 million dollar mark in funds raised for breast cancer, a huge accomplishment,” she said.

The 2010 season showed the biggest growth yet, both in funds raised and participation numbers. This season's seven events blew other stats out of the water by raising $327,843 for breast cancer research, screening and treatment and engaging 5,558 participants - that's a 23 percent increase in participation that led to a 54 percent increase in funds raised. Contributing to this success was the introduction of a new event in Washington state which had double the number of anticipated participants and more than tripled its initial fundraising goal.

The series attracts all levels of snowshoers from young to old. This year, 24 percent of the participants tried snowshoeing for the first time at the event, and with the introduction of the Lil Romper program, a special discounted registration rate for children 12-years-old and under, the Romp became even more family-friendly and kids participation increased by 378 percent.

*The 1.3 million includes funds raised for Canadian Breast Cancer Foundation in Canada and Susan G. Komen for the Cure® in the US.
 

About Tubbs Romp to Stomp Out Breast Cancer Snowshoe Series
Since 2003, Tubbs has partnered with the local Affiliates of Susan G. Komen for the Cure® and the Canadian Breast Cancer Foundation (since 2008) to present the Tubbs Romp to Stomp out Breast Cancer Snowshoe Series®. The series seeks to introduce people of all ages to the social and health benefits of snowshoeing while raising funds for breast cancer awareness, education, and research. The largest snowshoe series in the world, the Tubbs Romp to Stomp™ continues to grow every year, attracting participants of all levels with free Tubbs demos, great snowshoe trails, and a fun atmosphere. Visit www.TubbsRompToStomp.com to find events and learn how you can help stomp out breast cancer one snowshoe step at a time.

About Susan G. Komen for the Cure®

Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure, which is now the world's largest breast cancer organization and the largest source of nonprofit funds dedicated to the fight against breast cancer with nearly $1.5 billion invested to date. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit www.komen.org or call 1-877 GO KOMEN.

About the Canadian Breast Cancer Foundation

As the leading national volunteer-based organization dedicated to creating a future without breast cancer, the Canadian Breast Cancer Foundation works collaboratively to fund, support and advocate for relevant and innovative breast cancer research; meaningful education and awareness programs; early diagnosis and effective treatment; and a positive quality of life for those living with breast cancer. The Foundation has a central office and four regional offices – BC/Yukon, Prairies, Ontario, and Atlantic – each allocating funds for programs unique to regional needs and priorities.

About Tubbs Snowshoes
Tubbs Snowshoes is a leading manufacturer of lightweight, versatile snowshoes for men, women and children with patented binding and crampon systems that simplify and enhance performance for backcountry exploration, day hiking, and trail walking. Founded in 1906, Tubbs Snowshoes is recognized as the sport's pioneer with a heritage of technological innovation, and market development initiatives that promote winter adventure, exercise and family fun, including Tubbs Romp to Stomp Seriesâ„¢, Tubbs TrailNetâ„¢, and Tubbs Winter Fit for Kids programs. Tubbs is a member of the K2 Sports family of world-leading wintersports and outdoor recreational brands. For more information about Tubbs' product line, calendar of events, and great places to snowshoe, visit www.TubbsSnowshoes.com

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