Lisa Mullen

BERKELEY, CALIF. - SEPTEMBER 19, 2017 GU Energy Labs has turned a campfire favorite into a portable Energy Stroopwafel, perfect for fueling your next ride, run or adventure. The Campfire S’mores Energy Stroopwafel delivers the beloved marshmallow, chocolate and graham cracker ...read more

CARLSBAD, Calif. Boardworks, a SoCal-based leader in surf and standup paddle (SUP), today announced its global license agreement with Rogue, an authentic core performance SUP and surf brand, founded in 2008. This announcement comes on the heels of the company’s appointment of ...read more

Berkeley, Calif. - August 7, 2017) Last fall, GU Energy Labs turned to its community of athletes to nominate and vote for the next great Energy Gel flavor. After the votes were tallied, GU’s innovation team hit the kitchen to bring the voter’s choice flavor to fruition. The ...read more

“GU Gives” Program supports Conservation Alliance Public Lands Defense Fund Berkeley, Calif. - July 25, 2017 The country’s cherished public lands are under threat, and GU is teaming up with The Conservation Alliance to make joining the fight to protect the places we play easier ...read more

Trio of urban bikes combines character and history of 1984 Olympic silver medalist Vails, and signature style of accomplished graffiti artist and friend Zephyr. KENT, Wash. On the Velodrome at the 1984 Summer Olympics in Los Angeles history was made. Racing for the US, Nelson ...read more

Seattle, WA (October 1st, 2015) — Madshus, the world’s leading performance Nordic ski company, is pleased to announce that Olympian and US Nordic Ski Team Member, Ida Sargent has signed an exclusive deal with Madshus skis and boots. The deal is effective October 1st, 2015 and ...read more

Madshus, the world’s leading performance Nordic ski company, is pleased to announce that Olympians Brian and Caitlin Gregg (Team Gregg) have signed on to continue racing exclusively in Madshus skis, boots, and poles for another two seasons. "Madshus has allowed Brian and I to ...read more

GREENVILLE, S.C. (July 17, 2015) —Perception demonstrates its commitment to getting more anglers and recreational paddlers out on the water with a new performance-driven angling kayak. The new Pescador Pro 10.0 and 12.0 are packed with fishing accessories and customizable ...read more

GREENVILLE, S.C. (July 14, 2015) —Wilderness Systems, the makers of high-performance kayaks for passionate anglers, recreational boaters, and expedition paddlers, announced today the addition of a premium accessories collection to compliment its award-winning kayaks. Since 1985, ...read more

GREENVILLE, S.C. (July 15, 2015) — Wilderness Systems, the makers of high-performance kayaks for passionate anglers, recreational boaters, and expedition paddlers, announced today the addition of the brand-new Motor Drive for anglers who want to focus on casting while taking ...read more

CARLSBAD, Calif. (July 14, 2015) —Boardworks, the makers of award-winning stand up paddleboards, was one of first brands to cater to the growing legion of SUP anglers. Boardworks strengthens its dedication to fisherman this season with the release of the Tracker SUP, a new ...read more

GREENVILLE, S.C. (July 14, 2015) —Wilderness Systems, the makers of high-performance kayaks for passionate anglers, recreational boaters and expedition paddlers, announced today the addition of the Tarpon 130X to its performance driven, sit-on-top (SOT) Tarpon family. The new ...read more

GREENVILLE, S.C. (June 17, 2015) –Dagger, Wave Sport, Bomber Gear and Adventure Technology’s Pro Team athletes posted world-qualifying performances at the US Team Trials in Colorado. The 2015 U.S. Freestyle Team Trials were held June 8-9 in Glenwood Springs, Colorado, where ...read more

GREENVILLE, S.C. (June 15, 2015) – Dagger is celebrating and strengthening its 14-year partnership with First Descents in 2015. First Descents is a non-profit founded by Team Dagger athlete Brad Ludden that offers free kayaking and adventure camps to young adults who are ...read more

Seattle, Wash. (March 2, 2015) — Madshus, the world’s leading performance Nordic ski company, is excited to announce the historic performance of US Madshus athlete Caitlin Gregg at the 2015 FIS Nordic World Ski Championships in Falun, Sweden. Gregg, who competes on Madshus skis, ...read more

Media ContactLisa MullenVerde Brand [email protected] Carlsbad, Calif. (February, 12, 2015) -- Zoot Sports, a global leader in endurance sports, shows its commitment to providing innovative performance wear with its new Ultra Tri Aero Skinsuit. In comparison to its ...read more

Media Contact:Verde Brand CommunicationsLisa [email protected] Carlsbad, Calif. – [February 3, 2015] – Zoot Sports, a global leader in footwear and apparel for the endurance athlete, recently completed its previously announced acquisition of Squadra®, leading ...read more

Media ContactLisa MullenVerde Brand [email protected] Carlsbad, Calif. (January, 27, 2015) – Zoot Sports, a global leader in endurance sports and makers of elite performance footwear and apparel, is proud to introduce four new running shoes to Zoot's expanding ...read more

MARYSVILLE, Wash. (January 20, 2015) – Northside, a leader in footwear for the recreational outdoor enthusiast, introduces an all-new cold weather boot for kids for the Fall and Winter 2015/2016 season. The brand has long been known for its bestselling boot, the Frosty, and now ...read more

Media ContactLisa MullenVerde Brand [email protected] Seattle, Wash.(January 19, 2015) – Madshus, the world’s leading performance Nordic ski company, has expanded its IntelliGrip® skin program to include an integrated base solution for a more hands-off ...read more

MARYSVILLE, Wash. (January 14, 2015) – Northside, a leader in footwear for the recreational outdoor enthusiast, takes a cue from the fashion world with its new lineup of on-trend women’s lifestyle boots for winter. The brand builds on its popular female-focused footwear offerings ...read more

Media Contact Lisa Mullen Verde Brand Communications [email protected] 970.259.3555 Media ContactLisa MullenVerde Brand [email protected] Seattle, Wash.(January 12, 2015) – Madshus, the world’s leading performance Nordic ski company, has increased its ...read more

Media Contact: Lisa Mullen Verde PR & Consulting [email protected] 970-259-3555 MARYSVILLE, Wash.– Northside, a leader in footwear for the recreational outdoor enthusiast, unveils an expanded trail line for Fall and Winter 2015/2016 to meet the needs of more consumers than ever ...read more

Media ContactLisa MullenVerde Brand [email protected] Seattle, Wash. (December 22, 2014) – Atlas Snow-Shoe Company is pleased to announce its partnership with the Pentathlon des Neiges as part of the 2015 World Snowshoe Championships. Hosted by the ...read more

Media ContactLisa MullenVerde Brand [email protected] Seattle, Wash. (December 18, 2014) — The impressiveAtlas Snow-Shoe Company Race Team expands in 2015 to include the new Atlas Adventure Team. Atlas has built the Adventure Team to include brand ...read more

Media ContactLisa MullenVerde Brand [email protected] SEATTLE, Wash. (December 8, 2014) -- Madshus, the world’s leading performance Nordic ski company, has created a paradigm shift in the world of fitness with the release of its new empower program. ...read more

Media Contact Lisa Mullen Verde Brand Communications [email protected] 970.259.3555 Seattle, WA (Aug. 25, 2014) — Madshus, the world’s leading performance Nordic ski company, is please and honored to launch the first annual Peter Hale Memorial Sponsorship Program. Each year ...read more

Media Contact:Lisa MullenVerde Brand [email protected] SEATTLE, Wash. (Aug. 18, 2014) - K2 Sports is pleased to announce the promotion of Jason DeJong to the newly created position of U.S. snowshoe sales manager. He will oversee all domestic sales of the Atlas, ...read more

Ski industry veteran Clem Smith returns to old stomping grounds SEATTLE, Wash. (Aug. 1, 2014) - K2 Sports has announced the appointment of Clem Smith as the K2 Skis Sales Representative in the Colorado territory. Smith will be responsible for overseeing the sales of all K2 Ski ...read more

Seattle, Wash. (May 28, 2014)— K2 Sports has announced the appointment of Ben Wallace to Vice President of U.S. Sales. Wallace will be responsible for leading sales management teams for K2’s portfolio of brands, K2 Skis, K2 Snowboarding, K2 Inline skates, Ride Snowboards, Line ...read more

Media Contact:Lisa MullenVerde Brand [email protected] Seattle, Wash. (May 20, 2014)—Longtime K2 Outdoor Group Sales director Van Brinkerhoff is retiring this month from his post, where he oversaw the sales of the Madshus, Atlas Snow-Shoe, Tubbs ...read more

Media ContactLisa Mullen, Verde Brand [email protected] San Diego, Calif (Feb. 6, 2014) – Zoot Sports has been named the official apparel supplier of LAVA Magazine’s new triathlon club program. The innovative program gives triathlon club members across the country a ...read more

SEATTLE, Wash. (Jan. 14, 2013) – Atlas Snow-Shoe Company is introducing a true pioneer in the snowshoe industry and the newest member of its backcountry collection, the Atlas Endeavor. This new snowshoe will debut at Outdoor Retailer Winter Market 2014, booth #34093. The ...read more

SEATTLE, Wash. (January 8, 2014) – Madshus, the world’s leading performance Nordic ski company, releases Madshus eMpower™ a microchip technology used to aid in custom ski selection. Madshus eMpower incorporates an internal Near Field Communication (NFC) chip into the core of ...read more

Media Contact:Verde PR & ConsultingLisa [email protected] Tubbs Romp to Stomp Out Breast Cancer Snowshoe Series® Kicks off 2014 SeasonRegistration Now Open for Romp to Stomp Events Nationwide SEATTLE. Wash. – December 2, 2013 – The Tubbs Romp to Stomp Out ...read more

Woodstock, VT (November 21, 2013) – Following the successful launch of Yonder, the social app for iPhone and iPod touch app that allows users to discover and share outdoor adventures, Green Mountain Digital has worked hard to take the app to the next level. Yonder 2.0, ...read more

SEATTLE, Wash. – K2 Sports joined forces with Protect Our Winters (POW) and the Natural Resources Defense Council (NRDC), a group of high profile leaders and athletes in the outdoor and snowsports industries, for meetings with Washington officials this week to bring attention to ...read more

Vista, Calif. - Zoot Sports, a global leader in endurance sports and makers of performance apparel, wetzoots, footwear and accessories, knows that dedicated athletes can’t let inclement weather get in the way of meeting a training goal. In an effort to keep athletes going in rain ...read more