GU Energy Labs Launches New Campfire S’mores Energy Stroopwafel

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BERKELEY, CALIF. - SEPTEMBER 19, 2017

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GU Energy Labs has turned a campfire favorite into a portable Energy Stroopwafel, perfect for fueling your next ride, run or adventure.

The Campfire S’mores Energy Stroopwafel delivers the beloved marshmallow, chocolate and graham cracker combination to the trails. It packs a light sweetness, and is perfect for any adventure.

Inspired by an 18th century Dutch treat, the Energy Stroopwafel is not your average snack. This delicious syrup-filled creation has all the nutrients needed to power performance: quality carbohydrates (complex and simple carbohydrates provide immediate and long-lasting energy), essential amino acids (prevent mental fatigue and repair muscle damage during long-duration activities) and electrolytes (replenish what’s lost when you sweat).

"We wanted to bring the perfectly delicious meld of chocolate, marshmallow, and graham-cracker to our portable nutrient-dense Energy Stroopwafels," said Magda Boulet, vice president of innovation, research and development, GU Energy Labs. "The result pairs great with morning coffee and out on the trail!”

The Campfire S’mores Energy Stroopwafel joins seven other delicious flavors including Hot Chocolate, Coconut, Gingerade, Caramel Coffee, Salty’s Caramel, Wild Berries and Salted Chocolate.

Campfire S’mores Energy Stroopwafel, box of 16 MSRP $22.50 / $1.40 for single

For more information, or to purchase the new flavor starting Oct. 2, visit www.guenergy.com/stroopwafels. To learn how to incorporate this flavor into a nutrition plan for a race or training session, visit www.guenergy.com/nutrition-plan.

About GU Energy Labs

GU Energy Labs strives to help athletes to reach their highest potential with products that deliver the right nutrients, in the right amounts, at the right time. Developed in collaboration with Olympians and age groupers alike, the GU nutrition matrix of Hydration, Energy and Recovery products has helped countless athletes achieve their dreams since its inception in 1993. Headquartered in Berkeley, GU Energy Labs produces all of its Energy Gels onsite with just the right blend of heart and science. Recommit to becoming your best athletic self, learn more about GU products, and discover how nutrition planning can help you get there at www.GUEnergy.com.

Media Contact

Lisa Mullen | Verde Brand Communications | lisa@verdepr.com

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