GU Energy Labs Releases New Convenient Packaging for GU Energy Chews

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Berkeley, Calif. (11/18/16) – GU Energy Labs releases a new packaging sleeve for GU Energy Chews. This convenient sleeve gives athletes a new way to carry a double serving of portable energy that fits easily in a jersey pocket or hydration vest. The new sleeves hold a stack of eight individual Energy Chews that each deliver 20 calories.

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Created for daily training and competition, GU Energy Chews help sustain the energy demands of long-duration activities. Now easier to open, eat on the go, and share with friends, GU Energy Chews contain sodium to replenish electrolytes, complex and simple carbohydrates for fast and lasting energy, and branched-chain amino acids to help prevent mental fatigue and reduce muscle damage.

GU Energy Labs aims to create portable, convenient, and effective ways to deliver the functional nutrients that are essential to improved athletic performance. The new double-serving sleeve responds to the needs of discerning athletes who asked for a compact way to carry more fuel. GU Energy Labs will continue to offer Energy Chews in single-serving pouches for athletes that prefer the smaller serving size. Flavors include strawberry, blueberry pomegranate, orange, and watermelon.

Like all GU Energy Labs packaging, the new Energy Chews sleeves can be recycled with Terracycle.

Available now at www.GUEnergy.com. MSRP $36/box of 18.

About GU Energy Labs

GU Energy Labs strives to help athletes to reach their highest potential with products that deliver the right nutrients, in the right amounts, at the right time. Developed in collaboration with Olympians and age groupers alike, the GU nutrition matrix of Hydration, Energy and Recovery products has helped countless athletes achieve their dreams since its inception in 1993. Headquartered in Berkeley, GU Energy Labs produces all of its Energy Gels onsite with just the right blend of heart and science. Recommit to becoming your best athletic self, learn more about GU products, and discover how nutrition planning can help you get there at www.GUEnergy.com.

Media Contact
Marjory Elwell | Verde Brand Communications | marjory@verdepr.com

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