Boston, MA - April 16, 2018 While elite runners fought it out for more than $800,000 in prize purses at the 2018 Boston Marathon, age groupers to date have only collected a trophy for first place. This year, for the first time, over 200 age group finishers got rewarded via a ...read more
PARK CITY, UTAH - April 3, 2018 Specialty retailer Backcountry is proud to announce its namesake gear and apparel line, launching in April 2018 with a focused spring/summer gear and apparel line, followed by a fall/winter offering that includes the Backcountry Touring ...read more
SAN FRANCISCO, CALIF. - March 17, 2018 CamelBak Pursuit Series is proud to announce a partnership with world-renowned photographer, Chris Burkard. As a self-taught photographer and artist based in California Central Coast region, with almost 3 million Instagram followers, ...read more
SANTA ROSA, CALIF. - March 14, 2018 Buff, Inc., the U.S. subsidiary of BUFF®, creators of versatile performance headwear for all-season outdoor enthusiasts and athletes today announced the launch of the Spring/Summer 2018 collection of super lightweight, packable and ...read more
SAUSALITO, CALIF. - March 12, 2018 HOKA ONE ONE®, a division of Deckers Brands, has tabbed Sausalito-based OutsidePR to represent the brand in the core endemic markets that have helped HOKA ONE ONE grow extremely quickly since their founding in 2009. OutsidePR will work ...read more
PARK CITY, UT - March 5, 2018 OutsidePR, a leading boutique public relations agency in the outdoor, endurance and lifestyle industries, is proud to announce their appointment as agency of record for leading specialty retailer, Backcountry. Backcountry, founded in 1996 in Park ...read more
World Class GPS Battery Life, at a Compelling Value LONG BEACH, CALIF. - November 2, 2017 Drawing on its decades-long technical expertise, Epson today announces ProSense™, a new line of GPS running watches that provide exceptional precision, economy, benefits and craftsmanship. ...read more
Iconic Event Launches October 28 SANTA ROSA, CALIF. - October 30, 2017 Buff, Inc. and BUFF Canada Ltd., the U.S. and Canadian subsidiaries of BUFF®, creators of versatile performance headwear for all-season outdoor enthusiasts and athletes, are proud to announce their major ...read more
Running-specific line focuses on comfort and durability Injinji, the innovator of the Original Performance Toesock, is proud to announce the launch of its new Ultra Run Collection, constructed to provide premium comfort and support after miles of wear. Thoughtful details are ...read more
Outdoors Confidence, Skills and Community Grow in the Redwoods SAN FRANCISCO, CALIF. - September 19, 2017 After two incredible 3-day long weekends of outdoors adventures and community building, the new-for-2017 CamelBak Pursuit Series (www.pursuitseries.co) has proven its worth, ...read more
New ThermoNet Technology, New Merino Wool Weights, and Attractive Lifestyle Line SANTA ROSA, CALIF - September 11, 2017 Buff, Inc., the U.S. subsidiary of ORIGINAL BUFF, SA, the original creators of versatile multi-functional performance headwear, announces the release of its ...read more
Nico Deportago-Cabrera, Kym “Nonstop” Perfetto and Chas Christiansen prepare for Inaugural Uphill Race on September 16 SAN FRANCISCO, CALIF. -- September 6, 2017 In less than two weeks, Red Bull Bay Climb will take over an iconic hill in San Francisco with athletes from vastly ...read more
Encouraging Numbers Suggest Many More Want Outdoors Adventure Experiences SAN FRANCISCO, CALIF. -- September 5, 2017 Connecting urbanites with the wonders of the great outdoors and providing them the opportunity to learn lifelong skills and passions, the CamelBak Pursuit Series ...read more
JOSH VAUGHAN TO HEAD OF WHOLESALE, TRUDIE ABEL TO HEAD OF MARKETING VANCOUVER - August 1, 2017 On the heels of New Zealand-based Icebreaker announcing the ascension of Greg Smith to Global CEO, the company moved quickly to amplify its North America leadership ranks, with Josh ...read more
Indiegogo Campaign Now Live Los Angeles, Calif. - July 25, 2017 Torch Apparel, the original crowdfunded cycling helmet with integrated lights, will launch the M1 Helmet, on July 25th on Indiegogo.com. Unlike any helmet currently available, the M1 will blaze the paths of cyclists ...read more
Meet at Booth #140 BOULDER, COLO. - July 20, 2017 Ultimate Direction, the leading brand in hydration and wearable gear innovations, is proud to be hosting meet and greet sessions with a formidable lineup of adventure athletes and ambassadors at the Summer Market Outdoor Retailer ...read more
Vancouver, Canada, July 14, 2017 – Connecting urbanites with the wonders of the great outdoors and providing them the opportunity to learn lifelong skills and hobbies that also maximize the experience, the CamelBak Pursuit Series (www.pursuitseries.co) arrives in 2017 to ...read more
Santa Rosa, CA, June 10, 2017 -- Buff, Inc., the U.S. subsidiary of Original Buff, SA, creators of versatile performance headwear for all-season outdoor enthusiasts and athletes, are pleased to announce the addition of Kevin Walker as Marketing Manager to Buff, Inc. Walker ...read more
On the tail end of Outdoor Retailer, Questival brings the magic of SLC to the masses SALT LAKE CITY, UT - June 27, 2017 Cotopaxi, Benefit Corporation and outdoor gear brand, this year announced the expansion of its ever-popular Questival 24-hour adventure race series to 50 ...read more
Athletes challenge legs and lungs in historic Utah Olympic Park; Red Bull 400 Registration Open NOW PARK CITY, UT - June 20, 2017 For the third consecutive year the Red Bull 400 returns to the iconic Utah Olympic Park in Park City on September 30th. With a starting point of ...read more
Famed Ski Mountaineer to Discuss New Film Project Sausalito, Calif. - June 16, 2017 Ultimate Direction, the leading brand in hydration and wearable gear innovations, is proud to be making its first appearance at the upcoming OutDoor Show in Friedrichshafen, Germany, 18-21 ...read more
Renowned Outdoors Agency Connects Enthusiasts With Experience Of A Lifetime Sausalito, Calif. - June 15, 2017 Boutique outdoors agency OutsidePR has come on board as public relations partner of the new CamelBak Pursuit Series (http://www.pursuitseries.co). Founded and ...read more
Grassroots, Cross-Country Ride Heightens Awareness of Global Problem Sausalito, Calif. - June 12, 2017 Funkier Bike is proud to announce that it is supplying the cycling apparel for one of the country’s most authentic and impactful philanthropies: Ride For Water. Ride For Water ...read more
Athletes will utilize the brands latest collection of run-specific products Santa Rosa, Calif. - June 6, 2017 Buff, Inc., the U.S. subsidiary of BUFF®, creators of versatile performance headwear, is proud to announce its formidable group of running ambassadors for 2017. The ...read more
It’s an awe-inspiring world out there, with life-enhancing moments to experience and to learn from, and the CamelBak Pursuit Series (www.pursuitseries.co) arrives in 2017 to invite urbanites back into the outdoors and to reconnect with nature. Placing boundless opportunities into ...read more
Sustainable Down Source, the ethical, innovative and sustainable solution for bulk down, and creator of DownTek™ -- the revolutionary hydrophobic and quick-drying down technology today announced that Minnesota-based Enlightened Equipment, a leader in the ultralight market, is the ...read more
Ultimate Direction, the leading brand in hydration and wearable gear innovations, today announced the four winners of its 2017 Fastest Known Time Grant Project. The grant provides aspiring FKT athletes with financial aid and premium adventure gear. Each winner will receive $1,000 ...read more
Injinji, the innovator of the Original Performance Toesock, is proud to announce the official launch of its redesigned website, a collaboration with San Diego marketing agency Digital Operative. The redesigned website features an on-trend, interactive design to enhance Injinji’s ...read more
Global cycling apparel company Funkier Bike attends its first Sea Otter where it will launch its apparel lines for men, women and youth for the very first time in the United States at Booth #812. Already a global leader in fashion-forward gear, Funkier’s collections reflect ...read more
Easy Out Camp Inc., distributors of the Easy Camp brand, the premier manufacturer of fun, easy to use, innovative and affordable camping equipment, is proud to announce the launch of their first US camping collection. The fresh line is wholly developed with the cost-conscious ...read more
Ultimate Direction, the leading brand in hydration and wearable gear innovations, today announces its 2017 grant program to aspiring athletes who are planning a Fastest Known Time attempt in 2017. “We are fresh off the heels of our first-ever FKTOY (Fastest Known Time of the ...read more
Buff, Inc., the U.S. subsidiary of ORIGINAL BUFF, SA, creators of versatile performance headwear for all-season outdoor enthusiasts and athletes, today announced the launch and availability of the much-anticipated Spring 2017 outdoor accessories line, including entirely new ...read more
Ultimate Direction, the leading brand in hydration and wearable gear innovations, is proud to announce the launch of their latest trail collection, with an expanded product range to suit the most adventurous runners. Headlined by the upgraded range of Fastpacks, which now ...read more
After a nationwide campaign that drew more than 2,000 entries, Beachbody, LLC, creators of Beachbody Performance supplements, announced that six everyday people have been chosen to start a journey toward one of the most difficult challenges imaginable: becoming an IRONMAN®. “Make ...read more
DownTek™, the revolutionary hydrophobic and quick-drying down technology, today announced a new key partnership withFisher + Baker, a Minnesota-based men’s functional lifestyle clothing brand that made its debut to the outdoor industry at the 2017 Outdoor Retailer Winter Market. ...read more
Easy Out Camp Inc., distributors of the Easy Camp brand, the premier manufacturer of fun, easy to use, innovative and affordable camping equipment designed specifically for millennials and campers on a budget, today named OutsidePR their PR agency of record. The partnership ...read more
Cotopaxi, Benefit Corporation and outdoor gear brand, is thrilled to announce the expansion of its ever-popular Questival 24-hour adventure race series to 50 events, including the addition of three Canadian stops, in 2017. From two events in the brand’s inaugural year of 2104, ...read more
AlterG®, sports and medical technology creator of Anti-Gravity Treadmills®, is releasing a new gait analytics technology for their M/F320 Anti-Gravity Treadmills, allowing therapists to see the direct effects of unweighting during therapy. This new technology integrates intuitive ...read more
Buff, Inc., (www.buffusa.com) the U.S.subsidiary of ORIGINAL BUFF, SA, creators of versatile performance headwear, announces the development of ThermoNet™ fabric featuring PrimaLoft®, a performance fabric offering both high thermal insulation and unmatched breathability for ...read more
Almere, 10 January 2017 - Pon Holdings has acquired Faraday Bicycles as of January 1, 2017. Faraday Bicycles is a strong lifestyle brand that manufactures lightweight and stylish eBikes for the modern rider. The company is based in San Francisco, CA, USA. With its beautifully ...read more
Active recovery and wellness brand, Moji®, is proud to announce its newest warmup, recovery, and pain relief solution – the multiple patents-pending MojiHeat™ Roller, a groundbreaking dual therapy roller. Launching today on Kickstarter, this heated roller combines the massage ...read more
Buff, Inc., U.S. subsidiary of Original BUFF®, SA and creators of versatile performance headwear, announces the renewal of their long standing partnership with the Pacific Crest Trail Association (PCTA), as a Columbia River partner. Buff continues to support the mission of the ...read more
Bryton Sport released a firmware update that creates compatibility between Bryton’s top cycling GPS computers, the Rider 530 and Rider 330, and Shimano’s Di2 cycling component groups: Dura-Ace 9070, Ultegra 6870 Di2 and Ultegra 6770 E-tube road shifting. The firmware update ...read more
Buff, Inc., U.S. subsidiary of Original Buff, SA and creators of versatile performance headwear, announces the release of their innovative Spring 2017 collection which boasts new products specifically tailored towards runners and outdoor enthusiasts, including technical Caps, and ...read more
Cycling GPS computer company Bryton Sport will be launching the Rider 530 and the Rider 330 devices at Interbike, where Bryton Sport President and Founder Samuel Wang, who’s available for press interviews, and his company will be co-exhibiting with its distributor KHS at booth ...read more
Bulls Bikes, originally known in the U.S. for its value-focused mountain, road and cyclocross bikes and direct-to-consumer business model, is expanding into another cycling community and second business model with the unveiling of 16 Bulls eBikes, 11 of which will be at Interbike ...read more
Buff, Inc., the U.S. subsidiary of BUFF®, creators of versatile performance headwear, is proud to announce Michael Wardian as the latest addition to their growing team of impressive runners. Wardian is an elite, accomplished marathoner and ultra-marathoner based out of Arlington, ...read more
AlterG, leader in medical and sports technology and emerging in the health and wellness space, today announced the appointment of Mr. Sanjay Gupta as CEO. Mr. Gupta comes to AlterG from healthcare powerhouse Johnson & Johnson, where he held both domestic and international ...read more
OutsidePR today announced two significant personnel moves, welcoming back Devon (Sibole) Malizia -- who is returning to the agency as an Account Manager -- and promoting Jess Smith, who will be stepping up as OutsidePR’s first-ever Vice President. Devon first joined OutsidePR in ...read more
The innovator of the Performance Toesock, Injinji, is taking their patented five-toe-sleeve socks for athletes to the next level with the introduction of the Ultra Compression Toesock. The new product, which will launch in February 2017, will be available in both unisex and ...read more