Gordon Wright

Iconic Event Launches October 28 SANTA ROSA, CALIF. - October 30, 2017 Buff, Inc. and BUFF Canada Ltd., the U.S. and Canadian subsidiaries of BUFF®, creators of versatile performance headwear for all-season outdoor enthusiasts and athletes, are proud to announce their major ...read more

Nico Deportago-Cabrera, Kym “Nonstop” Perfetto and Chas Christiansen prepare for Inaugural Uphill Race on September 16 SAN FRANCISCO, CALIF. -- September 6, 2017 In less than two weeks, Red Bull Bay Climb will take over an iconic hill in San Francisco with athletes from vastly ...read more

JOSH VAUGHAN TO HEAD OF WHOLESALE, TRUDIE ABEL TO HEAD OF MARKETING VANCOUVER - August 1, 2017 On the heels of New Zealand-based Icebreaker announcing the ascension of Greg Smith to Global CEO, the company moved quickly to amplify its North America leadership ranks, with Josh ...read more

Grassroots, Cross-Country Ride Heightens Awareness of Global Problem Sausalito, Calif. - June 12, 2017 Funkier Bike is proud to announce that it is supplying the cycling apparel for one of the country’s most authentic and impactful philanthropies: Ride For Water. Ride For Water ...read more

Athletes will utilize the brands latest collection of run-specific products Santa Rosa, Calif. - June 6, 2017 Buff, Inc., the U.S. subsidiary of BUFF®, creators of versatile performance headwear, is proud to announce its formidable group of running ambassadors for 2017. The ...read more

It’s an awe-inspiring world out there, with life-enhancing moments to experience and to learn from, and the CamelBak Pursuit Series (www.pursuitseries.co) arrives in 2017 to invite urbanites back into the outdoors and to reconnect with nature. Placing boundless opportunities into ...read more

Sustainable Down Source, the ethical, innovative and sustainable solution for bulk down, and creator of DownTek™ -- the revolutionary hydrophobic and quick-drying down technology today announced that Minnesota-based Enlightened Equipment, a leader in the ultralight market, is the ...read more

Ultimate Direction, the leading brand in hydration and wearable gear innovations, today announced the four winners of its 2017 Fastest Known Time Grant Project. The grant provides aspiring FKT athletes with financial aid and premium adventure gear. Each winner will receive $1,000 ...read more

Injinji, the innovator of the Original Performance Toesock, is proud to announce the official launch of its redesigned website, a collaboration with San Diego marketing agency Digital Operative. The redesigned website features an on-trend, interactive design to enhance Injinji’s ...read more

Easy Out Camp Inc., distributors of the Easy Camp brand, the premier manufacturer of fun, easy to use, innovative and affordable camping equipment, is proud to announce the launch of their first US camping collection. The fresh line is wholly developed with the cost-conscious ...read more

Ultimate Direction, the leading brand in hydration and wearable gear innovations, today announces its 2017 grant program to aspiring athletes who are planning a Fastest Known Time attempt in 2017. “We are fresh off the heels of our first-ever FKTOY (Fastest Known Time of the ...read more

Buff, Inc., the U.S. subsidiary of ORIGINAL BUFF, SA, creators of versatile performance headwear for all-season outdoor enthusiasts and athletes, today announced the launch and availability of the much-anticipated Spring 2017 outdoor accessories line, including entirely new ...read more

Ultimate Direction, the leading brand in hydration and wearable gear innovations, is proud to announce the launch of their latest trail collection, with an expanded product range to suit the most adventurous runners. Headlined by the upgraded range of Fastpacks, which now ...read more

After a nationwide campaign that drew more than 2,000 entries, Beachbody, LLC, creators of Beachbody Performance supplements, announced that six everyday people have been chosen to start a journey toward one of the most difficult challenges imaginable: becoming an IRONMAN®. “Make ...read more

DownTek™, the revolutionary hydrophobic and quick-drying down technology, today announced a new key partnership withFisher + Baker, a Minnesota-based men’s functional lifestyle clothing brand that made its debut to the outdoor industry at the 2017 Outdoor Retailer Winter Market. ...read more

Easy Out Camp Inc., distributors of the Easy Camp brand, the premier manufacturer of fun, easy to use, innovative and affordable camping equipment designed specifically for millennials and campers on a budget, today named OutsidePR their PR agency of record. The partnership ...read more

Cotopaxi, Benefit Corporation and outdoor gear brand, is thrilled to announce the expansion of its ever-popular Questival 24-hour adventure race series to 50 events, including the addition of three Canadian stops, in 2017. From two events in the brand’s inaugural year of 2104, ...read more

AlterG®, sports and medical technology creator of Anti-Gravity Treadmills®, is releasing a new gait analytics technology for their M/F320 Anti-Gravity Treadmills, allowing therapists to see the direct effects of unweighting during therapy. This new technology integrates intuitive ...read more

Buff, Inc., (www.buffusa.com) the U.S.subsidiary of ORIGINAL BUFF, SA, creators of versatile performance headwear, announces the development of ThermoNet™ fabric featuring PrimaLoft®, a performance fabric offering both high thermal insulation and unmatched breathability for ...read more

Almere, 10 January 2017 - Pon Holdings has acquired Faraday Bicycles as of January 1, 2017. Faraday Bicycles is a strong lifestyle brand that manufactures lightweight and stylish eBikes for the modern rider. The company is based in San Francisco, CA, USA. With its beautifully ...read more

Active recovery and wellness brand, Moji®, is proud to announce its newest warmup, recovery, and pain relief solution – the multiple patents-pending MojiHeat™ Roller, a groundbreaking dual therapy roller. Launching today on Kickstarter, this heated roller combines the massage ...read more

Buff, Inc., U.S. subsidiary of Original BUFF®, SA and creators of versatile performance headwear, announces the renewal of their long standing partnership with the Pacific Crest Trail Association (PCTA), as a Columbia River partner. Buff continues to support the mission of the ...read more

Bryton Sport released a firmware update that creates compatibility between Bryton’s top cycling GPS computers, the Rider 530 and Rider 330, and Shimano’s Di2 cycling component groups: Dura-Ace 9070, Ultegra 6870 Di2 and Ultegra 6770 E-tube road shifting. The firmware update ...read more

Buff, Inc., U.S. subsidiary of Original Buff, SA and creators of versatile performance headwear, announces the release of their innovative Spring 2017 collection which boasts new products specifically tailored towards runners and outdoor enthusiasts, including technical Caps, and ...read more

Cycling GPS computer company Bryton Sport will be launching the Rider 530 and the Rider 330 devices at Interbike, where Bryton Sport President and Founder Samuel Wang, who’s available for press interviews, and his company will be co-exhibiting with its distributor KHS at booth ...read more

Bulls Bikes, originally known in the U.S. for its value-focused mountain, road and cyclocross bikes and direct-to-consumer business model, is expanding into another cycling community and second business model with the unveiling of 16 Bulls eBikes, 11 of which will be at Interbike ...read more

Buff, Inc., the U.S. subsidiary of BUFF®, creators of versatile performance headwear, is proud to announce Michael Wardian as the latest addition to their growing team of impressive runners. Wardian is an elite, accomplished marathoner and ultra-marathoner based out of Arlington, ...read more

AlterG, leader in medical and sports technology and emerging in the health and wellness space, today announced the appointment of Mr. Sanjay Gupta as CEO. Mr. Gupta comes to AlterG from healthcare powerhouse Johnson & Johnson, where he held both domestic and international ...read more