OutsidePR Welcomes Back Devon Malizia, Promotes Jess Smith to Vice President


OutsidePR today announced two significant personnel moves, welcoming back Devon (Sibole) Malizia -- who is returning to the agency as an Account Manager -- and promoting Jess Smith, who will be stepping up as OutsidePR’s first-ever Vice President.

Devon first joined OutsidePR in 2008 as an Account Coordinator and quickly ascended to roles of increased responsibility, handling clients like Sugoi, Pearl Izumi, AlterG and DownTek. After five years with OutsidePR, Devon moved across the country and started a family, but following the successful launch of her business, (devo: nutrition for moms), she has been looking forward to getting back into her first love: the outdoor industry.

"I left the outdoor industry with every intention of returning,” said Malizia. “But timing was a big factor. OutsidePR has an incredibly progressive culture for working moms, so I'm excited to be back onboard, working with a top-notch team while also being able to spend precious time with my family." An avid outdoorswoman and one of the best-known and most-loved PR pros in the outdoor industry, Devon will be helping the public relations and communications strategies for clients Ultimate Direction, Kora, Injinji and Sustainable Down Source.

In other agency news and after three years at OutsidePR managing high value clients Red Bull, BUFF, AlterG, Sustainable Down Source and Cotopaxi, Jess Smith has been named the agency’s first-ever Vice President.

Gordon Wright, president and founder of OutsidePR said, “We wouldn’t be the agency we are today without the work Devon did for us for so many years. To have her back in the fold is a dream come true, and I’m sure the rest of the industry will celebrate it as much as we are. And elevating Jess Smith to the newly-created role of Vice President is another meaningful step for OutsidePR. It reflects our recent growth, but also recognizes Jess’ importance to the agency, her incredibly successful work for our clients, and provides a greater leadership role for a woman who is among the very best in the business.”

About OutsidePR

OutsidePR was formed in San Francisco in 1995 and conducts media relations and marketing services for clients in the outdoor and active markets. To learn more about the agency, please visit www.OutsidePR.com


OutsidePR Welcomes Jess Smith

The outdoor public relations agency, OutsidePR, is excited to announce the addition of a new Account Manager, Jess Smith. Jess joins OutsidePR by way of outdoor-adventure capital, Whistler, BC with a diverse background in specialized public relations, marketing and communications ...read more

OutsidePR Welcomes Two New Hires; Expands Reach to UK

OutsidePR is proud to welcome two new additions to their growing team of PR professionals. Harry Benyon will be joining as an Account Manager, all the way from London, England, where he gained experience working for brands in the European outdoor industry. Following her passion ...read more

OutsidePR Adds Kelsey Anderson to Staff

OutsidePR is proud to welcome Kelsey Anderson as the new account executive to its growing team of seasoned staff. Anderson, a 2014 Chico State graduate and avid mountain biker and skier, is a Bay Area native and a strategic thinker by nature. Anderson began honing her skillset ...read more

Bulls Bikes USA Hires OutsidePR as Agency of Record

OutsidePR is pleased to announce that the agency has been retained by Bulls Bikes USA to serve as the brand’s public relations agency of record. Founded in Germany in 1994, Bulls offers a wide array of bicycles including mountain bikes, road bikes, e-bikes, children’s bikes and a ...read more

Beachbody Hires OutsidePR as Agency of Record for Beachbody Performance Sports Nutrition Line

OutsidePR is pleased to announce that the agency has been retained by Beachbody, LLC to supply publicity and event marketing support for their Beachbody Performance line throughout 2016. Santa Monica-based Beachbody is a leading global provider of in-home and gym-based fitness ...read more

Injinji Welcomes Back West Coast Outside Sales Rep Travis Mcmaster

Injinji, innovator of the patented five-toe-sleeve Performance Toesock™ for runners and fitness enthusiasts, is pleased to welcome back outside sales rep Travis Mcmaster to the Injinji team. Mcmaster will oversee the running brand’s California, Arizona, New Mexico, Nevada and ...read more

Cotopaxi Appoints New Vice President of Marketing

Cotopaxi, the Salt Lake City-based Benefit Corporation and outdoor gear company known for its inventive grassroots Questival events and sleek, durable “Gear For Good” products, recently hired their first-ever Vice President of Marketing. Mr. Jay Hampton comes to Cotopaxi as the ...read more

Image placeholder title

Brooks Sports, Inc. Welcomes Anne Cavassa as 
Vice President of Global Apparel

Bothell, Wash. – April 23, 2013 – Bringing extensive experience in the active lifestyle market, Anne Cavassa joins Brooks Sports, Inc. as Vice President of Global Apparel. In this new position, Cavassa will manage the Moving Comfort brand and business, as well as the Brooks ...read more

Bryton Sport Hires OutsidePR as Agency of Record in the U.S.

OutsidePR has been retained by the global GPS device designer and manufacturer Bryton Sport to serve as the brand’s public relations agency of record. Bryton produces its own seven-product line of cycling computers and sports watches and is staffed by a team with extensive ...read more