OutsidePR today announced two significant personnel moves, welcoming back Devon (Sibole) Malizia -- who is returning to the agency as an Account Manager -- and promoting Jess Smith, who will be stepping up as OutsidePR’s first-ever Vice President.
Devon first joined OutsidePR in 2008 as an Account Coordinator and quickly ascended to roles of increased responsibility, handling clients like Sugoi, Pearl Izumi, AlterG and DownTek. After five years with OutsidePR, Devon moved across the country and started a family, but following the successful launch of her business, (devo: nutrition for moms), she has been looking forward to getting back into her first love: the outdoor industry.
"I left the outdoor industry with every intention of returning,” said Malizia. “But timing was a big factor. OutsidePR has an incredibly progressive culture for working moms, so I'm excited to be back onboard, working with a top-notch team while also being able to spend precious time with my family." An avid outdoorswoman and one of the best-known and most-loved PR pros in the outdoor industry, Devon will be helping the public relations and communications strategies for clients Ultimate Direction, Kora, Injinji and Sustainable Down Source.
In other agency news and after three years at OutsidePR managing high value clients Red Bull, BUFF, AlterG, Sustainable Down Source and Cotopaxi, Jess Smith has been named the agency’s first-ever Vice President.
Gordon Wright, president and founder of OutsidePR said, “We wouldn’t be the agency we are today without the work Devon did for us for so many years. To have her back in the fold is a dream come true, and I’m sure the rest of the industry will celebrate it as much as we are. And elevating Jess Smith to the newly-created role of Vice President is another meaningful step for OutsidePR. It reflects our recent growth, but also recognizes Jess’ importance to the agency, her incredibly successful work for our clients, and provides a greater leadership role for a woman who is among the very best in the business.”
OutsidePR was formed in San Francisco in 1995 and conducts media relations and marketing services for clients in the outdoor and active markets. To learn more about the agency, please visit www.OutsidePR.com