Bulls Bikes USA Hires OutsidePR as Agency of Record


OutsidePR is pleased to announce that the agency has been retained by Bulls Bikes USA to serve as the brand’s public relations agency of record.

Founded in Germany in 1994, Bulls offers a wide array of bicycles including mountain bikes, road bikes, e-bikes, children’s bikes and a range of hybrids, commuters and urban models. The brand’s elite mountain biking squad, Team Bulls, is currently battling at the legendary Cape Epic, an event in which they have multiple wins. The brand has enjoyed notable success and widespread popularity throughout Europe and South America and is laying the groundwork for an introduction into the U.S market.

“Cyclists throughout the U.S. will soon be seeing a lot of Bulls,” said OutsidePR president Gordon Wright. “It is extremely rare to be able to work with a highly-regarded bicycle company from Europe and help them to develop an entire brand here in the U.S.”

BULLS Bikes USA will debut with a presence at Sea Otter and the unveiling of their website later in the spring. For now, BULLS Bikes USA representative Fernando Endara said, “We count ourselves fortunate to have entered into an agreement with OutsidePR. They have a proven track record in the cycling market, but what’s impressed me so far is their willingness to offer help for any task in any area we’ve needed. Launching a brand in the U.S. is a big task, and we feel like we’re now well-positioned to do so.”

About Bulls Bikes

Bulls Bikes, founded in Germany, has been an influential European bike manufacturer since its inception in 1994. It has mastered the crafting of mountain, road, triathlon, dirt jump and children’s bikes across all performance levels. Bulls is ready to expand its already proven quality and unparalleled design to transatlantic markets.

About OutsidePR

OutsidePR is a Northern California-based boutique agency focused on outdoor and fitness-related enterprises. Among its clients are GU Energy, Strava, Road ID, Ahnu, Allen Sports, DownTek, AlterG, Red Bull Northern California, King Oscar, Chums/Beyond Coastal and Moji.