The North Face and Jaunt Create and Launch “The North Face VR” Leading with Breathtaking Virtual Reality Experiences in Yosemite National Park and Moab

Author:
Updated:
Original:

Fully-Immersive VR Experiences Coming to Select Retail Locations Beginning March 16th with Sneak Peeks at SXSW

Alameda, CA – March 11, 2015 —The North Face, the world's premier supplier of authentic, innovative and technically advanced outdoor apparel, equipment and footwear, and Jaunt, the technology company building the hardware and software to make truly immersive cinematic VR possible, today announced their collaboration and the upcoming release of a groundbreaking VR experience. Arriving in select The North Face retail locations beginning on March 16 in Chicago, the content will transport viewers to Yosemite National Park and Moab, Utah alongside The North Face global athletes Cedar Wright and Sam Elias. SXSW Interactive 2015 visitors can also receive an exclusive sneak peek of the content on Google Cardboard by visiting the Google Fiber Space at SXSW. Launched last year, Google Cardboard brings rich and immersive VR content to people from their own mobile devices in an affordable and accessible way.

“The North Face and our athletes are always looking to bring people into our expeditions and spark people’s interest in getting outdoors,” said Aaron Carpenter, Vice President of Marketing, The North Face. “The North Face VR transports people to Yosemite and Moab to see the beauty and be inspired to go see it for themselves.”

The North Face VR allows consumers to step into in-store entertainment like never before, providing completely immersive, 360-degree 3D video and audio experiences that gives viewers a convincing, high-quality sense of “presence” inside the Moab desert and one of the nation’s greatest national parks, right alongside The North Face athletes prepping rope, climbing and setting their plans for the day. Captured with Jaunt’s proprietary 360 degree, stereoscopic 3D cameras and advanced 3D sound-field microphones, the content places viewers right in the middle of the scenes with complete freedom to look around in any direction and experience every moment as if they were actually there.

“Working with The North Face to capture the remarkable beauty of our national parks has been one of our favorite and most powerful projects to date,” said Jens Christensen, CEO of Jaunt. “We are creating an entirely new medium for entertainment and the content we’ve captured in Yosemite and Moab are perfect examples of just how transformative cinematic virtual reality can be.”

Camp4 Collective, a group of athletes and filmmakers, worked on location with The North Face and Jaunt to produce the content.

“For more than a decade I’ve used every type of media imaginable to share the iconic stories of The North Face expeditions yet have not seen anything that can transport people to some of the world’s most remote and inspirational environments like The North Face VR,” said Tim Kemple, Director at Camp 4 Collective. “It’s impossible to put the headset on and not smile — I think this is a testament to how real the experience is and how well it connects with our inner need to adventure and explore.”

The North Face VR experience debuts at select The North Face retail locations this month for everyone to see, starting in Chicago and then rolling out to New York and San Francisco. The North Face cinematic VR debut will be available for download by the public starting March 16 (jauntvr.com/content). A sneak peek of the content will be available for attendees of this year’s SXSW Interactive conference by visiting the Google Fiber Space at 201 Colorado Street in Austin during SXSW ‘15.

To become The North Face VIPeak member and hear directly about events in your area, please visit: www.thenorthface.com/vipeak

About The North Face®
The North Face, a division of VF Outdoor, Inc., was founded in 1966 with the goal of preparing outdoor athletes for the rigors of their next adventure. Today we are the world's leading outdoor brand, creating athlete-tested, expedition-proven products that help people explore and test the limits of human potential. We protect our outdoor playgrounds and minimize our impact on the planet through programs that encourage sustainability. The North Face products are available at premium and specialty retail sporting goods stores globally and we are headquartered in California on a LEED Platinum-certified campus. For more information, please visit www.thenorthface.com.

About Jaunt
Jaunt is developing the hardware, software, tools, and applications to enable cinematic VR and put the power of virtual reality in the hands of today’s best content creators. Jaunt’s algorithms for complex computational photography allow content producers to create incredible immersive 360 degree, stereoscopic 3-D, cinematic VR experiences using existing production software. The company’s investors include Highland Capital Partners, Google Ventures, Redpoint Ventures, Peter Gotcher, Blake Krikorian, and British Sky Broadcasting (corporate.sky.com). Experience more at www.jauntvr.com.

# # #

Press Contacts:

The North Face Jaunt
Pamela Bennett Ajello Victoria Butler
Sr. Communications Manager Sutherland Gold Group for Jaunt
510.748.2742 o 415.848.7178 o
510.501.5768 m jaunt@sutherlandgold.com

pamela_ajello@vfc.com

Related

03 Explore Fund_201#13A9815

The North Face Awards American Hiking Society’s Alternative Break Program with Explore Fund Grant

SILVER SPRING, MD- July 9, 2015 – The North Face announced American Hiking Society as a winner of the 2015 Explore Fund grant for its Alternative Break program, a college focused environmental stewardship program that connects youth to the outdoors through service, conservation, ...read more

OIA Industry Breakfast, Presented by The North Face, to Explore the Future of Outdoor Retail

FOR IMMEDIATE RELEASE Media contactsAvery StonichOutdoor Industry Association303.327.3511astonich@outdoorindustry.org Pamela Bennett AjelloThe North Face510.501.5768pamela_ajello@vfc.com OIA Industry Breakfast, Presented by The North Face, to Explore the Future of Outdoor Retail ...read more

M MORPH JACKET

The North Face Introduces Fall 2016 Line Featuring 100% Certified Responsible Down

The North Face Introduces Fall 2016 Line Featuring 100% Certified Responsible Down The North Face achieves its goal one year earlier than anticipated [January 8, 2016] - OUTDOOR RETAILER TRADESHOW – The North Face today announced its Fall 2016 line, including more than 500 down ...read more

Madness Progress

The North Face Celebrates 50th Anniversary with “Question Madness” Global Brand Campaign Launch Plus Opening of New York City Flagship Store

ALAMEDA, Calif., -- In honor of its 50th anniversary, The North Face today unveiled its new global brand campaign, “Question Madnessand announced the opening of its first ever New York flagship store on Fifth Avenue. The campaign and flagship store are the next evolution in The ...read more

The North Face Releases Anthem For Exploration

The North Face Releases Anthem For Exploration New Video Seeks To Inspire Curiosity and Exploration in Humans Everywhere ALAMEDA, California — Nov. 12, 2013 — For more than 45 years The North Face has built outdoor gear and apparel aimed at helping explorers reach new heights. ...read more

The New RootsRated.com Offers Insider’s Guides to the Best Outdoor Experiences in the Country

RootsRated.com, the premier online and mobile resource for “where to go outdoors,” announces the launch of their new website which is easier than ever to use with personalized search capabilities, map view and more local stories to inspire and enable the outdoor lifestyle. ...read more

xelius

Lapierre North America Reveals

KENT, Wash. – Lapierre, an established, performance-driven mountain and road cycling brand born in France, announces its 2014 road bike collection for the North American market, debuting at DealerCamp, 2013. Fourteen models ranging from the Xelius EFI, Sensium, Cyclocross, and ...read more

Untitled

The North Face Explore Fund Awards $500,000 to Nonprofits Connecting People to the Outdoors

In honor of the National Park Service’s Centennial Celebration, The North Face awarded more than $250,000 of its total grant funding to organizations serving in national parks and federally managed lands ALAMEDA, Calif - Last week The North Face announced the winners of the 2016 ...read more

RootsRated Lends Expertise for a Better Experience At Outdoor Retailer

RootsRated to co-host “Content Marketing for the Outdoor Industry” panel RootsRated and SNEWS partner to provide the Insider’s Guide to Hiking SLC Chattanooga, Tenn. (July 29, 2015) – RootsRated.com, the online and mobile resource for “where to go outdoors,” is partnering with ...read more