Suunto unveils exclusive premium menswear watch line


Suunto, a global leader in sports precision instruments unveils the Suunto Essential Collection. Inspired by the heritage of adventure, it delivers a sophisticated lineup of premium lifestyle pieces. Since Suunto was founded more than 75 years ago, the Finnish watchmaker has been at the forefront of many pioneering innovations enabling adventure; from compasses to dive computers and sports watches. Now, the company aims for the exclusive menswear market.

Essential embodies the Suunto spirit – minimalist design, premium materials, attention to detail and zero compromise when it comes to precision and reliability. The award-winning Suunto designer Timo Yliluoma drew inspiration for the Suunto Essential collection from the company’s long history of making outdoor instruments.

“I aimed to match the pure form of the original Suunto March Compass with a simple, minimalistic design and construction for Suunto Essential. We also elevated the whole design through our choice of materials: high-grade stainless steel with premium coatings, sapphire crystal and premium vegetable-tanned leathers. It gives me great pride to say that Suunto Essential is both designed and made in Finland,” says Timo Yliluoma.

Finland is home to wild landscapes and a great design tradition, a natural birthplace for the Suunto Essential Collection which blends the rough with the smooth, the rugged wilderness with man-made perfection. The watches' clean lines ensure they can be worn on every occasion. Addressing outdoor functionality, barometric altimeter, barometer and compass modes are standard.

There are six editions: the Copper, Gold, Carbon and Steel have a brushed finish and come with leather straps. The Stone and Slate variants have a matt finish and unique, durable textile strap. Every watch comes with an exclusive watch roll and is individually signed off at the Finnish factory to guarantee the highest quality every time.

The Suunto Essential Collection is available globally on March 12th, 2015.

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About Suunto:

Suunto was born in 1936 when Finnish orienteer and engineer Tuomas Vohlonen invented the mass production method for the liquid-filled compass. Since then, Suunto has been at the forefront of design and innovation for sports watches, dive computers and sports instruments used by adventurers all over the globe. From the highest mountains to the deepest oceans, Suunto physically and mentally equips outdoor adventurers to conquer new territory.

Suunto's headquarters and manufacturing plant is in Vantaa, Finland. Employing more than 400 people worldwide, Suunto products are sold in over 100 countries. The company is a subsidiary of Amer Sports Corporation along with its sister brands Salomon, Arc'teryx, Atomic, Wilson, Precor, Mavic and Nikita.



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