Suunto teams up with Strava

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Ogden, UT—April 28, 2014Suunto, a global leader in sports precision instruments announces it is joining forces with Strava, the online network connecting the global community of athletes. As of April 28, 2014 Suunto's Ambit watches can be used with Strava’s service, which lets members share and compare their GPS-tracked activities with friends. In addition, sports enthusiasts will now be able to buy selected Suunto products through the Strava shop.

To celebrate the partnership, Suunto and Strava are launching the Suunto Sisu Challenge. Inspired by the Finnish word for bravery and determination, the challenge is an invitation for Strava members to push their limits and run 40 miles between May 17 and June 1, 2014.

Members who complete the challenge within the 16 day period will have the opportunity to buy an Ambit2 R, Suunto’s GPS watch for runners, and receive a free Suunto heart rate belt and a three-month Strava Premium membership. Premium membership provides in-depth analytics including heart rate analysis and other tools to help athletes stay motivated, train effectively and have fun.

 Movescount members can now connect their account to Strava via the connections page on Movescount.com

Movescount members can now connect their account to Strava via the connections page on Movescount.com

“This partnership between Suunto and Strava has been requested by Suunto fans and we are delighted to be able to offer this to running and cycling enthusiasts,” says Janne Kallio, head of digital marketing at Suunto. “It provides a great new added value for all Suunto owners and gives Strava members a new range of product options. I can't wait to start racing with my Suunto Ambit2 in local Strava segments.”

“We are excited to partner with Suunto and welcome their community of athletes to Strava with the Suunto Sisu Challenge,” said David Lorsch, vice president of strategy and business development at Strava. “Suunto's watches give runners and cyclists everything they need to take full advantage of the motivational tools offered exclusively through Strava Premium membership.”

Suunto’s compatibility is based on automatic data transfer between Movescount.com, Suunto's online sports community, and Strava. Any running or cycling data tracked with a Suunto GPS watch, is automatically transferred to Strava from Movescount.com.

To find out how to get started with Strava, go to Movescount.com/connect/strava. In just a few steps you can ensure all your Moves are automatically synced to both Movescount and Strava.

For media inquiries please contact Holly at Holly@outsidemedia.com or Michael Oldenburg at oldenburg@strava.com.

About Suunto

Suunto was founded in 1936 by Tuomas Vohlonen, a Finnish orienteer and inventor of the liquid-filled field compass. Since then Suunto has been at the forefront of design and innovation for sports watches, dive computers and instruments used by adventure seekers all over the globe. From the top of the mountain to the bottom of the sea, Suunto physically and mentally equips outdoor adventurers to conquer new territory.

Suunto’s headquarters and manufacturing plant is in Vantaa, Finland. Employing more than 400 people worldwide, Suunto products are sold in over 100 countries. The company is a subsidiary of Amer Sports Corporation along with its sister brands Salomon, Arc’teryx, Atomic, Wilson, Precor, and Mavic.

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About Strava:

Strava is the online network that connects the global community of athletes. Founded in 2009, millions of athletes have joined Strava for the competition and camaraderie found in tracking and sharing their fitness activities. The company’s free mobile apps and website help members discover and plan workouts, record and share activities, and analyze and compare performance. Strava’s ability to connect athletes around the world makes fitness a more social experience, providing extra motivation even when training alone. www.strava.com

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