CEP Compression Partners with Purple Orange Brand Communications
Jackson Hole, WY (March 6, 2015) — CEP Compression, the original innovator and leader within the performance compression market, has partnered with Purple Orange Brand Communications as the company’s North American PR agency of record. Based out of Jackson Hole, WY, Purple Orange is full service public relations and brand communications agency that specializes in outdoor, active lifestyle, and natural food brands.
CEP Compression sportswear comes from a rich design heritage that spans six decades of German research and engineering in the medical compression industry. The long-time top choice of doctors and performance athletes like Meb Keflezighi the defending American champion of the Boston Marathon, CEP Compression has solidified itself as the top brand and market leader in compression technology.
“If you think all socks are the same, we’re going to change that,” said Purple Orange Principal Chris Dickey, “What people don’t know is that CEP Compression comes from an impressive medical lineage with proven technologies that we should be using everyday. CEP Compression technology isn’t only for elite athletes and people in recovery; it’s for all of us and we’re excited to tell that story.”
Brandt Furgerson, Director of CEP North America commented on the partnership, “CEP has built a strong presence in the running market over the last several years. We look forward to working with Purple Orange to expand our brand awareness and better communicate the benefits of compression technology in parallel channels like outdoor, snow sports, and golf.”
About CEP Compression
CEP Compression socks and sportswear integrate over 60 years of research and development into every CEP product. Backed by the German-based compression and medical device company “medi,” CEP uses the science behind medical compression to help athletes maximize performance and recovery. For more than half a century, medi has been leading the compression industry with German-based design, research, and manufacturing. CEP Compression is used and trusted by doctors and top athletes such as Ironman Andy Potts, Professional Skier Chris Benchetler, and Boston Marathon Champion Meb Keflezighi.
About Purple Orange Brand Communications
Founded in 2009 in Jackson Hole, WY, Purple Orange LLC produces small batch, high quality brand communications mixed with creativity, modern mediums and a respected authentic voice. Our professional influences range from publishing, large and small agency work, and former in-house marketing; we like to think we see the whole picture for our clients. Specializing in outdoor, active lifestyle, and natural food brands, our clients span industry-leading performance apparel brands, food and beverage, outdoor tech, and non-profit work. At Purple Orange we strive to create, execute, and deliver customized communication platforms that meaningfully connect brands and their audiences.