FootBalance custom insole technology continues to expand its presence


Boulder, Colorado --March 20, 2015-- FootBalance, an innovator in custom insole technology, introduces Sole 2 Soul Sports as its newest dealer. Sole 2 Soul Sports is now outfitted with the equipment and tools to provide FootBalance 100% custom insoles to its customers.

“Sole 2 Soul is consistently ranked as one of the 50 Best Running Stores In America, with outstanding staff & customer service. We’re excited they have chosen to partner with us,” says FootBalance Vice President of Sales, Todd Poseley.

Sole 2 Soul opened in 2010 as a locally-owned and operated store in Visalia, California. Since then, the store has expanded locations to Fresno, California in 2011 and Bakersfield, California in 2012. Soul 2 Soul specializes in running and fitness. The shop provides athletes of all ages and ability levels with the proper equipment to achieve their fitness goals safely. The FootBalance in-store molding station is currently only located at the Bakersfield location. 

Scott Newton, co-owner of Sole 2 Soul Sports says, “The FootBalance molding station allows us to be a one-stop solution for walkers and runners who may or may not have foot issues. This saves everyone a lot of time and effort. The best part is that we can create a custom insole quickly and customers can instantly try them and feel the difference.”

Sole 2 Soul Sports Bakersfield will use the FootBalance Recommendation System, featuring touch-screen kiosks where customers can get a full foot analysis and footbeds expressly made for each foot in just minutes. The system software can store customers’ analysis so it can be emailed to them or recovered quickly when they want to purchase additional footbeds in the future.

With its Global Headquarters in Vantaa, Finland and its North American Headquarters in Boulder, Colorado, FootBalance was developed by a Finnish physiotherapist specializing in podiatric medicine. The system enables the rapid production of fully customized insoles at retail stores in less than ten minutes. Available for fittings at shops and special events across the US and Canada, Footbalance insoles support your feet in proper alignment to promote healthy foot function, improving overall body alignment.