FootBalance custom insole technology continues to expand presence in the bike industry


Boulder, Colorado -- February 17, 2015-- FootBalance, an innovator in custom insole technology, introduces Bike Effect and as new FootBalance dealers. Both Bike Effect and are now outfitted with the equipment and tools to provide FootBalance 100% custom insoles to their clients. 

“We’re excited to continue to expand our custom insole technology in the bike world,” says FootBalance vice president of sales, Todd Poseley. is an online magazine located out of Valerymo, Calif that puts on F.I.S.T. workshops that have trained and certified over 300 store owners and fitters, coaches, and manufacturers. Bike Effect is a high-end road cycling shop located in Santa Monica, Calif. The shop specializes in custom and handmade bicycles and the craft of bike fitting.

Steven Carre, Bike Effect’s Master Fitter says, “The single greatest benefit of having the FootBalance molding station in Bike Effect is that it initiates a conversation about insoles. More importantly, it invites our customers to ask about insoles and their importance. The FootBalance molding station also sets us apart from other shops bike shops as we have trained staff to create a healthy solution for our clients.”


Bike Effect and will use the FootBalance Recommendation System, featuring touch-screen kiosks where customers can get a full foot analysis and footbeds expressly made for each foot in just minutes. The system software can store customers’ analysis so it can be emailed to them or recovered quickly when they want to purchase additional footbeds in the future.

Carre says, “You can have great piece of equipment such a $500 shoe but if it is being used with the cheap foam footbeds that come in most shoes, then the foot alignment, fit, and comfort are compromised. FootBalance insoles are the basis of an excellent shoe fit.”

With its Global Headquarters in Vantaa, Finland and its North American Headquarters in Boulder, Colorado, FootBalance was developed by a Finnish physiotherapist specializing in podiatric medicine. The system enables the rapid production of fully customized footbeds at retail stores in less than ten minutes. Available for fittings at shops and special events across the US and Canada, Footbalance footbeds support your feet in proper alignment to promote healthy foot function, improving overall body alignment.