Footbalance strengthens its presence in Europe – sales start in the Benelux countries, Portugal and Greece


Bo Sport International, renowned in the sporting goods segment, as well as in the brown shoe market, will commence distribution of the FootBalance product portfolio in Belgium, the Netherlands and Luxembourg.

Bo Sports has a well-established distribution of technical footwear across all sports platforms and has already launched FootBalance in one retail location with more to follow in the near future.

In Portugal FootBalance has signed a distribution agreement with Teprel, a distributor of technological solutions applied in healthcare. Meaning that this agreement with SportZone, Portugal´s biggest sporting goods chain, will add 100% custom-made FootBalance insoles and footwear to their portfolio. SportZone is known among sport enthusiasts for their expert staff and high level of service. FootBalance being added to their collection, continues the chain’s emphasis on service and expertise.

Also VETO SA has added FootBalance custom-made footwear and insoles to their product offering in Greece from April 2014. VETA SA has a well-established distribution of technical footwear in the sporting goods segment and has already placed FootBalance at two retail locations with more to follow.

The FootBalance store concept; a comprehensive foot-analysis and individually molded footbeds made directly on-site, efficiently help retailers select the right shoes for their customer´s foot type and to customize their selection for a perfect fit. This innovative concept has attracted a great deal of interest in both Europe and North America.

“We are continuing with our strategy to expand our business into new markets and we are very happy to have these professional partners joining our global team,” says Klaus Rauhansalo, acting CEO of FootBalance.

“There is a clear demand for our concept in the market. The product is exceptionally well-designed and consumers have responded very well to the FootBalance proposition,” says Tassos Karamouzis, Sales Director for New Markets of FootBalance.

"We pride ourselves on working closely with each of our partners while delivering value for them and their customers. With our computer-aided foot analysis and ability to quickly mould custom insoles, we will help our retailers to offer a superior service and further set themselves apart from the competition," Karamouzis continues.

The strength of FootBalance lies in its roots. Dozens of doctors and physiotherapists took part in its product development. Prior to entering the market,this concept was tested with over 3,000 patients, from everyday individuals to elite athletes.

After it´s commercial launch in 2007, FootBalance has grown from a domestic Finnish company into an international player, whose insoles are currently sold in 24 countries in approximately 1,000 stores on four different continents.

Further information:

Tassos Karamouzis, Sales Director New Markets, FootBalance System Ltd, +46 (0)73 4449981

Lambert Welten, Director, Bo Sports International, +31 (0)495533542

Alexis Hatzopoulos, Managing Director, Veto SA, +30 (0)210 4839480

José Cabral Vaz, Managing Director, Teprel, +351 933 839 851


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