Amer Sports supercharges its business in the Americas with advancements in its sales, marketing and commercial leadership

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Ogden, UT—April 29, 2013—As a strategy to ensure robust sales acceleration and to support long term targets, Amer Sports Americas (ASA) is announcing a number of key promotions within its organization, specifically within top-level sales and commercial director positions.

“Over the last several years Amer Sports Americas has continued to drive sales and market share gains,” says Amer Sports Americas President and General Manager Mike Dowse. “We now have an opportunity to evolve our organization to allow for even greater success moving forward.”

Nora Stowell has been promoted to a newly-established role as vice president of sales for Amer Sports in the United States in all categories of Salomon, Suunto and Atomic. Nora has served successfully as Suunto North America’s vice president and commercial director for the last three years, and as Salomon USA’s director of apparel and gear for three years prior to her role at Suunto.

“Nora has an established track record with the company having initially driven Salomon apparel to profitability and then most recently growing Suunto sales by double digits during her tenure,” says Dowse. “Nora is a proven and well-respected leader within Amer Sports and the industry.”

In Stowell’s new role as vice president of sales for Amer Sports in the United States, she will be championing go-to-market priorities by leading national sales managers, including:

  • Denny Hochwender, National Sales Manager, Salomon Footwear
  • Donna Williams, National Sales Manager, Salomon Apparel
  • David Grayson, National Sales Manager, Suunto
  • Erik Anderson, National Sales Director, Salomon and Atomic Winter Sports Equipment

Stowell will also be influential in working with the new, yet-to-be-appointed commercial manager for Arc’teryx USA and will continue in her capacity as vice president and business director of Suunto USA until a replacement is hired.

Another key promotion within the company is that of Atomic USA’s former national sales and marketing director, Jordan Judd. After five years of successful sales and marketing leadership with Atomic USA, Judd has advanced within Amer Sports Americas to become the new vice president and regional commercial director for Salomon apparel and gear in North America.

“Jordan has been the driving force in transforming Atomic to arguably one of the hottest brands in the winter sports industry and has a keen ability to tap consumer insights and position brands with a unique competitive edge which will help solidify Salomon’s success in the apparel and gear marketplace,” says Dowse.

Erik Anderson has been promoted to the newly-created position of winter sports equipment national sales director for Amer Sports in the United States. He is responsible for leading the Atomic and Salomon alpine and Nordic hardgoods sales forces. A regional sales manager will also be hired to assist Anderson in ensuring that sales reps for both brands have the resources they need to be successful.

“With Erik’s robust experience with dealers, buying groups, media, and associations, he will be able to lead our sales representatives in leveraging and maximizing our portfolio of winter sports equipment brands,” says Dowse.

In conjunction with this change, current commercial directors for the United States will now take on new North American regional roles to include Canada. Included in the roster of commercial directors for North America in their respective categories are:

  • Mike Adams: Vice President and Regional Commercial Director of Salomon and Atomic Winter Sports Equipment North America
  • Jeff Larsen: Vice President and Regional Commercial Director, Salomon Footwear North America
  • TBD: Vice President and Regional Commercial Director, Suunto North America
  • Jordan Judd: Vice President and Regional Commercial Director, Salomon Apparel and Gear North America

Current roles within Amer Sports in the United States including product managers, merchandise managers and commercial managers will continue to report into the category leaders above. These similar roles in Canada will also work with these category leaders as well as with Amer Sports Canada General Manager Dave Deasley.


Amer Sports ( is a sporting goods company with internationally recognized brands including Salomon, Wilson, Atomic, Arc'teryx, Precor, Suunto and Mavic. The company's technically-advanced sports equipment, footwear and apparel improve performance and increase the enjoyment of sports and outdoor activities. The Group's business is balanced by its broad portfolio of sports and products and a presence in all major markets. Amer Sports shares are listed on the NASDAQ OMX Helsinki stock exchange.



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