Top Global Winter Tire Brand Joins Forces with North American Adventure Lifestyle LeaderPARK CITY, Utah, April 7, 2017 – POWDR Adventure Lifestyle Co. is pleased to announce a two-year partnership with Nokian Tyres, the number one global winter tire brand. Nokian Tyres will be ...read more
Snowboard Event Winners Took Home $10,000 in Prizes Across Four CategoriesNEDERLAND, Colo., April 7, 2017 – Eldora Mountain Resort is pleased to announce the results of the inaugural Ditchslap Banked Slalom Presented by 10 Barrel Brewing Co. Jake Black from Breckenridge and ...read more
Vancouver, BC (March 1, 2017) - Red Paddle Co, the world’s most popular inflatable stand up paddle board brand, is pleased to introduce the Dragon World Series, an entirely new concept in SUP competition featuring four-person team racing. Using Red Paddle Co’s revolutionary ...read more
FORT WORTH, Texas (Jan. 6, 2017) — Walls® Outdoor Goods, the 79-year-old workwear and hunting brand, announces its launch of a complete line of work pants, which will beavailable fall 2017. The line will include seven durable styles that feature innovative materials, such as ...read more
GOLDEN, Colo. (Dec. 6, 2016) – Big City Mountaineers (BCM) today announced the launch of its 2017 Summit for Someone™(SFS) fundraising climb series, the premier mountaineering fundraiser in the country. Funds raised through SFS support BCM’s mission to instill critical life ...read more
CHICAGO (November 3, 2016) —Amer Sports, a global leader in sporting goods, has promoted Bill Kirchner to Vice President & General Manager- Americas. In his expanded role, Kirchner will be responsible for leading Amer Sports’ omni-channel execution in the Americas region. The ...read more
August 19, 2016 (CONCORD, Mass.) –Vibram®, the worldwide leader in high-performance soles and the creator of the Vibram FiveFingers® articulated toe shoe, today unveiled its plans as a sponsor of the Ultra-Trail Du Mont-Blanc (UTMB), due to take place next week in Chamonix, ...read more
July 27, 2016 (CONCORD, Mass.) –Vibram®, the worldwide leader in high-performance soles and the creator of the Vibram FiveFingers® articulated toe shoe, today unveiled its spring 2017 line-up of new-and-improved FiveFingers. Vibram will also introduce new Furoshiki colorways and ...read more
June 28, 2016 (CONCORD, Mass.) – Vibram®, the worldwide leader in high performance soles and creator of the Vibram FiveFingers® articulated toe shoe, today announced that it is launching a FiveFingers brand ambassador program.“From adventurists to photographers, from powerlifters ...read more
June 29, 2016 (Salt Lake City) -- Black Diamond Equipment®, a global innovator in climbing, skiing, mountain sports equipment and apparel, today unveiled its spring 2017 line-up of new and improved equipment and apparel. The focus on climbing is stronger than ever, with a ...read more
Vista Outdoor’s Brian Murphy Named 40 Under 40 Award Honoree by SportsOneSourceClearfield, Utah, May 18, 2016 – Vista Outdoor Inc. (NYSE: VSTO) announced that Brian Murphy, the company’s Vice President of Corporate Development, was named an SGB 40 Under 40 award honoree by ...read more
Bell, Giro, C-Preme and Blackburn Brands Balance Vista Outdoor Segment MixAcquisition Creates Leadership Position in Cycling and Snow Sports EquipmentClearfield, Utah, April 4, 2016 –Today, Vista Outdoor Inc. (NYSE: VSTO) announced that on April 1, 2016, it completed the ...read more
NEW YORK (Feb. 18, 2016) — Peloton, the at-home fitness solution for live and on-demand group fitness classes taught by the best instructors in the world, has partnered with Strava, the social network for athletes, to provide a seamless workout and community experience.With a new ...read more
February 11, 2016 (Boulder, COLO) - Adventure Projects, an REI property based in Boulder, Colorado has announced the creation of a new editorial team and tapped Shannon Davis to lead the effort as Editorial and Partnerships Director.“We’re thrilled to create editorial channels on ...read more
2015 Highlights:Globally, Strava athletes uploaded a staggering 5.3 activities every second Over 26 million rides uploaded in the U.S.Over 14 million runs uploaded in the U.S.Average speed for U.S. male cyclist is 14.6 mph, female U.S. cyclist is 12.7 mph Average cycling ...read more
SAN FRANCISCO (December 31, 2015) — Strava, the social network for athletes, today gives its members the opportunity to relive their sporting 2015 with The Big Adventure, a personalized animated video showcasing their individual Strava stats. The video is available to Strava ...read more
Photo 1: Angel Collinson crushing vertical in Alaska. Photo: TGRAs Angel Collinson reached the stage to accept her third award of the night, the crowed was on their feet chanting, “Angel…Angel…Angel…” JACKSON, Wyo. (Dec 7, 2015) Last Friday night in downtown Salt Lake City, The ...read more
SAN FRANCISCO (October 6, 2015) — Strava, the leading global community of runners and cyclists, has launched a new interactive data platform, Strava Insights, which highlights new running and cycling data from the world’s 12 most active cities.Strava Insights provides ...read more
SAN FRANCISCO (September 14, 2015) — Strava, the leading global community of runners and cyclists, announces it will sponsor 10 U.S. women who qualify for the 2016 Marathon Trials through its new Run To Rio Program. American women who are chasing down a spot at the Trials in ...read more