Alli Shearer

Top Global Winter Tire Brand Joins Forces with North American Adventure Lifestyle Leader PARK CITY, Utah, April 7, 2017 – POWDR Adventure Lifestyle Co. is pleased to announce a two-year partnership with Nokian Tyres, the number one global winter tire brand. Nokian Tyres will be ...read more

Snowboard Event Winners Took Home $10,000 in Prizes Across Four Categories NEDERLAND, Colo., April 7, 2017 – Eldora Mountain Resort is pleased to announce the results of the inaugural Ditchslap Banked Slalom Presented by 10 Barrel Brewing Co. Jake Black from Breckenridge and ...read more

Vancouver, BC (March 1, 2017) - Red Paddle Co, the world’s most popular inflatable stand up paddle board brand, is pleased to introduce the Dragon World Series, an entirely new concept in SUP competition featuring four-person team racing. Using Red Paddle Co’s revolutionary ...read more

FORT WORTH, Texas (Jan. 6, 2017) — Walls® Outdoor Goods, the 79-year-old workwear and hunting brand, announces its launch of a complete line of work pants, which will beavailable fall 2017. The line will include seven durable styles that feature innovative materials, such as ...read more

June 28, 2016 (CONCORD, Mass.) – Vibram®, the worldwide leader in high performance soles and creator of the Vibram FiveFingers® articulated toe shoe, today announced that it is launching a FiveFingers brand ambassador program. “From adventurists to photographers, from ...read more

June 29, 2016 (Salt Lake City) -- Black Diamond Equipment®, a global innovator in climbing, skiing, mountain sports equipment and apparel, today unveiled its spring 2017 line-up of new and improved equipment and apparel. The focus on climbing is stronger than ever, with a ...read more

NEW YORK (Feb. 18, 2016) — Peloton, the at-home fitness solution for live and on-demand group fitness classes taught by the best instructors in the world, has partnered with Strava, the social network for athletes, to provide a seamless workout and community experience. With a ...read more

2015 Highlights: Globally, Strava athletes uploaded a staggering 5.3 activities every second  Over 26 million rides uploaded in the U.S. Over 14 million runs uploaded in the U.S. Average speed for U.S. male cyclist is 14.6 mph, female U.S. cyclist is 12.7 mph ­  Average cycling ...read more

SAN FRANCISCO (December 31, 2015) — Strava, the social network for athletes, today gives its members the opportunity to relive their sporting 2015 with The Big Adventure, a personalized animated video showcasing their individual Strava stats. The video is available to Strava ...read more

Photo 1: Angel Collinson crushing vertical in Alaska. Photo: TGR As Angel Collinson reached the stage to accept her third award of the night, the crowed was on their feet chanting, “Angel…Angel…Angel…”  JACKSON, Wyo. (Dec 7, 2015) Last Friday night in downtown Salt Lake City, ...read more

SAN FRANCISCO (October 6, 2015) — Strava, the leading global community of runners and cyclists, has launched a new interactive data platform, Strava Insights, which highlights new running and cycling data from the world’s 12 most active cities. Strava Insights provides ...read more