FootBalance grows North American sales force


Linda Conti 2

Key hires in Alberta, Canada and South Dakota will supercharge the footbed brand

FootBalance, an innovator in custom footbed technology, is announcing the expansion of its sales reach in North America, with the addition of two new sales representatives.

As its new Canadian Medical Representative, FootBalance has retained Linda Conti with Diversified Operations Corp in Calgary, Alberta, Canada. Conti will work in the areas of clinic development and product services. She previously served as the director of operations for Wellpoint Health Corp., and was vice president of finance and administration for SkyHook International. She has more than two decades of leadership experience.

Michael McCrory will represent FootBalance in North Dakota, South Dakota, Minnesota and Nebraska. McCrory is the former business unit manager for Fila and Kennex. Skilled in all facets of sales, he is especially known for his expertise in strategic planning and business development, having successfully started and resurrected a number of influential brands.

“We’re thrilled to have these two top industry professionals join our sales force,” says FootBalance vice president of sales, Todd Poseley. “Michael and Linda are indicative of the experience and professionalism that our customers should expect from the FootBalance sales team. They are outstanding sales leaders who share the same passion for sports, outdoor recreation, and foot health that our team is known for.”

With its Global Headquarters in Vantaa, Finland and its North American Headquarters in Boulder, Colorado, FootBalance was developed by a Finnish physiotherapist specializing in podiatric medicine. The system enables the rapid production of fully customized footbeds at retail stores in less than ten minutes. Available for fittings at shops and special events across the US and Canada, Footbalance footbeds support your feet in proper alignment to promote healthy foot function, improving overall body alignment.