Cotopaxi Questival Hits Salt Lake City For 24 Hours Of Adventure

Publish date:

On the tail end of Outdoor Retailer, Questival brings the magic of SLC to the masses

SALT LAKE CITY, UT - June 27, 2017


Cotopaxi, Benefit Corporation and outdoor gear brand, this year announced the expansion of its ever-popular Questival 24-hour adventure race series to 50 events, including the addition of three Canadian stops, in 2017. The flagship Questival experience, in Salt Lake City, is slated for July 28-29, 2017, at the conclusion of renowned outdoors tradeshow, Outdoor Retailer.

The Questival series promotes team building, immersion in the outdoors, a think-outside-the-box attitude, and a willingness to participate in sometimes-outlandish activities. More so than that, Questival promotes Doing Good, playing off Cotopaxi’s motto to Do Good. At each Questival event, a challenge list of 300+ experiences is designated to teams, made up of two to six participants, that are tasked with creatively completing as many challenges as possible in 24 hours. Whether performing yoga poses or mailing a postcard to a veteran, eating a taco with no hands or climbing a 5.10 route, each team navigates its own unique experience and adventure.

In the brand’s inaugural year of 2104, Cotopaxi has boldly augmented the Questival offerings in response to the overwhelmingly positive feedback and experiences of participants, and as an added effort to drive community engagement and social awareness. In 2014, just over 1400 people participated in the inaugural Salt Lake City Questival. 2015 saw just over 1600, and 2016 was just over 3000.

As the first-ever venture-backed Benefit Corporation, Cotopaxi focuses on social impact and encouraging adventure and sustainable outdoors experiences. Poverty alleviation and targeted grants are at the forefront of its resource allocation, and Cotopaxi aims to advance health, education, and livelihoods initiatives around the world. From sustainably sourced products, repurposed materials, and product lines specifically designed with particular community or agricultural support in mind, a purpose-driven philosophy permeates all of Cotopaxi’s operations, including the Questival event series.

Points collection and task completion are tracked in real-time using The Questival App, available for iPhone or Android. Each participant receives a Cotopaxi Luzon pack ($40 value), a unique team totem, swag items, and samples from event sponsors. A kickoff party at each location includes music, food, giveaways, and community-driven experiences. Prizes for winning teams at each location may include travel vouchers, Cotopaxi gear, outdoor equipment, and additional prizes from sponsors.

The Questival Salt Lake City kickoff event is JULY 28-29th, 2017 and is open to the public.

Big Cottonwood Park - 4300 South 1300 East, Millcreek, UT 84117


5:00 p.m. Check-in opens and kickoff party begins

7:00 p.m. Totems distributed and 24 hours start

7:30 p.m. Kickoff challenge

8:30 p.m. Check-in closes

The full series and registration details are available here:

Media: Please contact Jess Smith: 415.565.9530, for more information and images, or to be part of any participating media teams at Questival 2017.

Media are welcome to attend the event, participate and interview teams. If interested, please contact for access and credentials.

About Cotopaxi: Cotopaxi is an outdoor gear brand with a social mission. We design, manufacture, and sell packs, water bottles, apparel, and gear, raising money for various humanitarian causes. For more information please visit


Cotopaxi Grows Questival Series to 50 Events

Cotopaxi, Benefit Corporation and outdoor gear brand, is thrilled to announce the expansion of its ever-popular Questival 24-hour adventure race series to 50 events, including the addition of three Canadian stops, in 2017. From two events in the brand’s inaugural year of 2104, more

Cotopaxi Questival Returns To San Francisco Shores

Cotopaxi, the Benefit Corporation and outdoor gear brand, brings the best of San Francisco to your fingertips. Their wildly successful adventure scavenger hunt, Questival (part quest, part festival), returns to San Francisco for the second annual race, September 25-26, 2015.  As more

Cotopaxi Launches 72-hour Questival Quaranteam

Salt Lake City, UT. April 13, 2020 -- Cotopaxi, Benefit Corporation, outdoors apparel and gear brand, and founders of the popular Questival event series, today announced Questival Quaranteam, a virtual adventure experience during the nationwide shelter in place/stay at home more

Cotopaxi Announces Seize The Día Questival Virtual Adventure For Community Connection And Covid-Relief

Salt Lake City, UT. May 19, 2020 -- Cotopaxi, Benefit Corporation, outdoors brand, and founders of the popular Questival event series, today announced a second virtual adventure race for 2020, the Seize the Día Questival. The BCorp outdoors brand held its first ever virtual more

Cotopaxi Appoints New Vice President of Marketing

Cotopaxi, the Salt Lake City-based Benefit Corporation and outdoor gear company known for its inventive grassroots Questival events and sleek, durable “Gear For Good” products, recently hired their first-ever Vice President of Marketing. Mr. Jay Hampton comes to Cotopaxi as the more

Cotopaxi Appoints New Marketing Director

Cotopaxi, the first-ever venture-backed company to launch as a Benefit Corporation, announced the addition of a Marketing Director to their growing team. Allison Schwam has been hired to further develop Cotopaxi’s marketing strategy and branding opportunities. Ms. Schwam comes more

Cotopaxi Successful In Becoming B Corp

Cotopaxi, the Salt Lake City based outdoors gear company dedicated to funding solutions that address the most persistent needs of those living in extreme poverty, has successfully been certified as a B Corp, building on its pre-existing Benefit Corporation status. Certified in more

The CamelBak Pursuit Series Opens A New World For Curious Adventurers

It’s an awe-inspiring world out there, with life-enhancing moments to experience and to learn from, and the CamelBak Pursuit Series ( arrives in 2017 to invite urbanites back into the outdoors and to reconnect with nature. Placing boundless opportunities into more

Vibram FiveFingers Celebrates 10 Years, Sponsors Boston Cotopaxi Questival Event

May 19, 2016 (CONCORD, Mass.) – Vibram®, the worldwide leader in high performance soles and creator of the Vibram FiveFingers® articulated toe shoe, today announced that it is sponsoring the Cotopaxi Questival Adventure Race – Boston, to celebrate its10th anniversary. “We are more