OutsidePR

Richmond, Calif. (November 17, 2020) - Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, is proud to announce the expansion of their international distribution to include four new distribution partners in Europe including ...read more

DENVER, CO. (November 17, 2020) -- Icebreaker, the New Zealand-based apparel brand and leader in sustainable clothing, is giving back to nature this holiday season by planting one tree for every purchase made through icebreaker.com in the North American region. The initiative ...read more

(Salt Lake City, UT.) Nov 16, 2020 – Outdoor brands Cotopaxi and MiiR have created a powerful partnership to not only tackle the single use plastics crisis, but also to reinvent corporate expectations of “collaboration before competition”. The brands, both certified B Corps ...read more

Sausalito, CA, November 13th, 2020 – OutsidePR, which last month celebrated its 25th Anniversary, is proud to announce that Jess Smith has assumed the title of President of the agency. Founder and current President, Gordon Wright, will remain in a leadership role while assuming ...read more

Sun Valley Resort, the fabled, prestigious and original North American destination ski resort, is proud to announce it has been named as the top ski resort in the 2021 Annual Ski Resort Awards by SKI Magazine. This is the first time the Resort has won this award. The annual ...read more

NEW YORK (November 10, 2020) – Brompton Bicycle, the London-based manufacturer of the iconic Brompton folding bike, launches its Campaign for Movement initiative today along with a partnership with Transportation Alternatives, a New York City-based advocacy group leading the ...read more

With the recent foot of fresh snow, Snowbasin, one of the longest operating resorts in the United States, is looking forward to celebrating its 80th season with a target opening in late November/early December, pending snowfall and available terrain. As the 2020-21 winter season ...read more

United by their shared passion for mountain sports and climbing, MAMMUT and the Swiss non-profit organization ClimbAID are embarking on a partnership designed to allow people affected by war, poverty and displacement to discover the joy of climbing. This long-term cooperation ...read more

Richmond, Calif. (November 3, 2020) - Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, has launched the Viv™ Kit, a full-featured ski-mountaineer kit, designed in collaboration with steep skier, Chamonix Mountain Guide ski ...read more

BOSTON (Oct. 29, 2020) – Inspired by the legacy of New York Pioneer Club athlete Ted Corbitt and in celebration of 50 years of New York’s marathon, Tracksmith today introduces the New York Pioneer Club Collection, a capsule collection designed in collaboration with writer, coach, ...read more

Los Angeles, Calif. (Oct 22, 2020)– Machines For Freedom®, the inclusive women’s cycling apparel brand is proud to announce the new BIPOC Filmmaker Grant in partnership with Filmed By Bike. The grant program is now accepting applicants and is open to Black, Indigenous and all ...read more

Sausalito, CA, October 22, 2020 – OutsidePR, one of the outdoor industry’s leading public relations agencies, is going into the end of the year with three new clients added to its roster. Sun Valley and Snowbasin Resorts are two of the agency’s favorite ski areas, and OutsidePR ...read more

SALT LAKE CITY, UT 10/20/2020 – Ernst & Young LLP (EY US) recently announced that CEO and co-founder Davis Smith and COO and co-founder Stephan Jacob of Cotopaxi were named an Entrepreneur Of The Year® 2020 Utah Region Award winner. The Entrepreneur Of The Year Awards program is ...read more

(Denver, CO.) Oct. 19, 2020 -- Mammut and The Lady Alliance are teaming up again to host a second virtual Adventure Safety Tour, in response to an overwhelming positive and successful first event in June of this year. Mountain safety and outdoor gear brand Mammut and The Lady ...read more

BOSTON (Oct. 15, 2020) – Tracksmith, an independent running brand, today launches its Off Roads Collection, designed for exploration and featuring pieces crafted for the challenges of running outside the lines. Runners of all levels can unlock rewards from hitting the trail, ...read more

The BarryHeart 3.4 firmware upgrade makes searching for avalanche buried subjects using the market leading Barryvox avalanche transceiver even faster and more intuitive. The upgrade includes improved sound quality and optimized resolution of amplifying stages in alternative ...read more

PETALUMA, Calif. (Oct. 13, 2020)– CamelBak®, the global leader in award-winning personal hydration products, announces a new program offering discounts on group orders for educational institutions. As students have limited access to water faucets and fountains on school campuses, ...read more

DENVER (Oct. 7, 2020) – Ride for Racial Justice today announces its fourth and final ride-event of the season, to take place on Saturday, October 10 in Colorado Springs, Colo. As consistent with all three past events in Denver, Boulder and Fort Collins, this ride will aim to ...read more

BOSTON (Oct. 6, 2020) – Tracksmith, an independent running brand, today announces the launch of the Alumni Championship, a new virtual race aimed at reigniting the competitive spirit, and from which profits will go to support collegiate track and field programs facing extinction. ...read more

MESQUITE, Texas (Oct. 6, 2020) - Taiga Coolers, the American-made, veteran-owned brand known for crafting customizable, high-performance coolers, is proud to officially announce the launch of its sustainably-built cooler, the Taiga Terra. Developed with a plant-based polymer, ...read more

Los Angeles, Calif. (Oct 6, 2020)– Machines For Freedom®, the inclusive women’s cycling apparel brand, today announces the launch of its fall 2020 collection, to continue delivering problem solving, performance-wear for womxn cyclists. The new cool weather-ready line up consists ...read more

NEW YORK (Oct. 1, 2020) – Brompton Bicycle, the London-based manufacturer of the iconic Brompton folding bike, has selected OutsidePR as its public relations agency of record. OutsidePR will manage Brompton's public relations and communications strategy in North ...read more

SANTA ROSA, California (Sept. 30, 2020) - Buff, Inc., the U.S. subsidiary of BUFF®, creators of versatile performance headwear for all-season outdoor enthusiasts and athletes is proud to officially announce the launch of its BUFF® Filter Tube. The new accessory is the second ...read more

(Holland, MI) Sept. 30 2020 -- New Holland Brewing of Holland, MI is partnering with Michigan-based non-profit The Diatribe, as part of the the Black is Beautiful Beer initiative; “a collaborative effort amongst the brewing community and its customers, in an attempt to bring ...read more

Emeryville, Calif, Sept. 25, 2020 -- Title Nine, the adventure and outdoor apparel retailer that encourages women to risk, lead and own, held its third annual Movers and Makers Pitchfest today. In a year particularly fraught with devastation and disappointment for many ...read more

Los Angeles, Calif. (Sept 22, 2020)– Machines For Freedom®, has teamed up with ROKA, to design two pairs of versatile, innovative and stylish cycling sunglasses. Machines, the inclusive women’s cycling apparel brand and ROKA, the award-winning performance sunglass and ...read more

(Williston, VT) Sept. 15, 2020 -- Mammut, a leading Swiss-born premium outdoor brand with over a century and a half of experience in mountain safety and outdoor activity, is honored to announce a partnership as the official Uniform partner for Jackson Hole Mountain Resort ...read more

Richmond, Calif. (September 15, 2020) - Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, launched their Fall 2020 Super/DS Stretchdown collection earlier this week. Three new styles were added to the signature line ...read more

SAUSALITO, Calif. (Sept. 14, 2020) – OutsidePR, the outdoor industry’s leading public relations agency, is pleased to announce the hiring of Sarah Niklas as account manager. Sarah joins the team with over eight years of expertise in the public relations and event sector of the ...read more

PETALUMA, Calif. (Sept. 14, 2020)– CamelBak®, the global leader in award-winning personal hydration products, introduces a redesigned collection of its most popular bike packs for spring 2021 as part of its continued focus on delivering lightweight performance on the trail. Packs ...read more

Holland, MI, Sept. 14 2020 -- As the summer of 2020 draws to a close, New Holland Brewing Co. is releasing an updated throwback Dragon’s Milk Reserve bottling for nostalgic and fall-inspired enjoyment. Available beginning in October, the final Reserve release of 2020 pairs ...read more

DENVER (Sept. 10, 2020) – Ride for Racial Justice today announces its third ride-event, to take place on Saturday, Sept. 12, to rally support in the fight against systemic racism in the sport of cycling and beyond. Ride for Racial Justice will be partnering with Fort Collins, ...read more

FLINT, Mich (Sept. 2, 2020)– Article One, the independent eyewear brand based in Flint, Mich., today announces the Sept. 3 launch of the GTGlass collection in collaboration with running brand Ciele Athletics™. In homage from one style-driven brand to another, the AO X Ciele ...read more

Emeryville, Calif. (Sept. 1, 2020) - Title Nine, the adventure and outdoor apparel retailer that encourages women to risk, lead and own, is proud to announce the nine incredible woman-owned brands chosen as finalists in its third annual Movers and Makers Pitchfest. As finalists, ...read more

This year, icebreaker celebrates 25 years of creating world class natural apparel, challengingthe status quo on how clothing is made and what it is made from. Not only leading the charge with its transparent, ethical and sustainable practices, icebreaker has initiated a long term ...read more

Salt Lake City, UT. Aug. 31, 2020 -- Cotopaxi, the rapidly growing humanitarian-focused outdoor brand, has added industry veteran Wendy Yang to its board. Wendy serves as the President of Decker’s Brands’ Performance Lifestyle Group, leading the remarkable growth of HOKA ONE ...read more

(Denver, CO) Aug. 28, 2020 -- Mammut, premiere mountain safety and outdoor brand, and The Lady Alliance, a community built to unite mental health and adventure to bring confidence and community to womxn around North America, have teamed up to create a safe space, platforms, ...read more

PETALUMA, Calif. (Aug. 20, 2020)– CamelBak®, the global leader in award-winning personal hydration products, introduces the new Pro series for spring 2021 as part of its continued expansion of the brand’s award-winning bike pack collection. Packs in the lineup incorporate ...read more

(Williston, VT) Sept. 17, 2020 -- Mammut, leading Swiss-born premium outdoors brand with over a century and a half of experience in mountain safety and outdoors activity, is rolling out new BarryHeart 3.4 Firmware updates for its industry-leading avalanche beacons, the Barryvox ...read more

PETALUMA, Calif. (August 13, 2020)– CamelBak®, the global leader in award-winning personal hydration products, is excited to announce the launch of the new Forge® Flow, the redesigned travel mug for convenient one-handed use, for spring 2021. “Forge consistently tops user ...read more

PETALUMA, Calif. (August 6, 2020)– CamelBak®, the global leader in award-winning personal hydration products, announces the introduction of Tritan Renew, a 50% recycled material, into the brand’s everyday bottle collection for the first time in spring 2021. The collections made ...read more

Auckland, New Zealand, Aug. 3, 2020 -- Original natural fibre apparel brand, Icebreaker is proud to announce the expansion of its executive and marketing teams in the recently relocated Denver office, as part of the VFC growth trajectory. Icebreaker was acquired by VFC in early ...read more

SAN DIEGO, Calif. (July 30, 2020) – ElliptiGO Inc., creator of the world’s first elliptical bicycle, is proud to announce that the ElliptiGO Bike for Humanity II cycling event with Bill Walton and Friends (www.bikeforhumanity.com) held on Saturday, July 25, 2020 set records for ...read more

BOSTON (July 23, 2020) – Tracksmith, an independent running brand, today announces the launch of the Tracksmith Fellowship, a grant program to support emerging voices in the sport. Creatives across all disciplines are invited to apply for the fellowship, which will provide ...read more

PETALUMA, Calif. (July 21, 2020)– CamelBak®, the global leader in award-winning personal hydration products, launches the MultiBev, a 2-in-1 vessel consisting of a water bottle and a travel cup with a silicone lid that’s convenient and versatile for everyday use. The MultiBev is ...read more

SANTA ROSA, California (July 14, 2020) - Buff, Inc., the U.S. subsidiary of BUFF®, creators of versatile performance headwear for all-season outdoor enthusiasts and athletes, today announced its corporate alliance with UNICEF. Having had a previous philanthropic partnership with ...read more

SAN DIEGO, Calif. (July 6, 2020) – ElliptiGO Inc., creator of the world’s first elliptical bicycle, announced today that it is the title sponsor of the ElliptiGO Bike for Humanity II cycling event with Bill Walton and Friends (www.bikeforhumanity.com). Bike for Humanity II will ...read more

BOSTON (July 6, 2020) – With just under a year until the U.S. Olympic Track and Field Trials in Eugene, OR., independent running brand Tracksmith is launching its Amateur Support Program, a platform to support up-and-coming athletes as they prepare for the Trials and the 2021 ...read more