Ride for Racial Justice Announces Ride and Rally in Fort Collins, Adds New Board Member

Publish date:

DENVER (Sept. 10, 2020) – Ride for Racial Justice today announces its third ride-event, to take place on Saturday, Sept. 12, to rally support in the fight against systemic racism in the sport of cycling and beyond. Ride for Racial Justice will be partnering with Fort Collins, Colo.-based organization Bike Ride for Black Lives in hosting the event. Bike Ride for Black Lives is a community initiative to honor the Black Lives Matter movement and bring awareness to injustices in the criminal justice system through movement on the bike. The ride will also be supported by Bike Fort Collins. The ride will take place in Fort Collins as part of Ride for Racial Justice’s goal to not only partner with like-minded organizations, but also to drive continued awareness to its mission across the Front Range of Colorado.

Similar to previous Ride for Racial Justice rides this year, the Fort Collins ride will take place on a safely marked 10-mile route from 10 a.m-12 p.m., and will start and end at Spring Canyon Park at 2626 W Horsetooth Road. Participants are asked to wear a facial covering and bring a helmet. The ride will be dispersed, meaning cyclists can ride the route anytime throughout the two hours. A socially-distanced community rally will commence at 10 a.m. at the start line. These measures will collectively ensure the well-being of the community during the COVID-19 pandemic.

The event is free to attend and participants are encouraged to donate to Ride for Racial Justice to help secure its programming in 2021. Individuals can donate by securing their ticket at the event registration page, at the event itself, or by sending a donation via Venmo to @rideforracialjustice.

Saturday’s ride in Fort Collins comes on the heels of Ride for Racial Justice announcing the addition of its sixth board member, Alisha Zellner. Zellner was born and raised in Colorado Springs, Colo., and graduated from Colorado State University with a double Bachelors in psychology and sociology and later went on to receive her Masters in justice policy from the University of Texas at San Antonio. Prior to her current role in law enforcement, Alisha was a mental health counselor for five years in adolescent residential treatment facilities. She spends her days climbing mountains, running races, pedaling for progress, and being an avid football fan, all while working towards a more equitable world.

“As we soon approach our half-year mark at Ride for Racial Justice, I look with so much pride at the skilled, passionate board we've assembled, as well as the successful rides we have had the honor of hosting for our community," says Ride for Racial Justice co-founder Marcus Robinson. "With our next ride in Fort Collins this week, Ride for Racial Justice is well positioned to continue growing into 2021, and I've never been more excited for what the future holds for breaking down the walls of systemic racism and creating a more representative and diverse space in cycling."

For more information about Ride for Racial Justice please visit rideforracialjustice.org.

Please direct Ride for Racial Justice media inquiries to Massimo Alpian at ride4justice303@gmail.com.


About Ride for Racial Justice

Founded in Denver in 2020, Ride for Racial Justice rides towards an equitable future for the sport of cycling through the power and freedom of the bicycle. Our mission is to ensure access to resources, education, and community for Black, Indigenous and People of Color (BIPOC) cyclists and to dismantle systemic racism. Through advocacy and lobbying, we work to enhance BIPOC leadership, voices, experiences, community and infrastructure in cycling, from global brand to local events. The way forward is together, in solidarity. 


Ride for Racial Justice Announces Final Ride of 2020 in Colorado Springs

DENVER (Oct. 7, 2020) – Ride for Racial Justice today announces its fourth and final ride-event of the season, to take place on Saturday, October 10 in Colorado Springs, Colo. As consistent with all three past events in Denver, Boulder and Fort Collins, this ride will aim to ...read more

ElliptiGO Bike for Humanity II with Bill Walton and Friends Sets Participation Records

SAN DIEGO, Calif. (July 30, 2020) – ElliptiGO Inc., creator of the world’s first elliptical bicycle, is proud to announce that the ElliptiGO Bike for Humanity II cycling event with Bill Walton and Friends (www.bikeforhumanity.com) held on Saturday, July 25, 2020 set records for ...read more

Ride for Racial Justice Announces Ride and Fundraising Event in Boulder

BOULDER, Colo. (July 23, 2020) – Ride for Racial Justice today announces its second ride-event to rally support in the fight against systemic racism in the sport of cycling and beyond. The full-day event on August 2, 2020, seeks to engage in meaningful conversations and ...read more

Red Bull Bay Climb Ups The Ante

San Francisco, CA (September 9, 2018) – The second annual Red Bull Bay Climb took over iconic Potrero Hill in San Francisco yesterday, September 8th. Cyclists participated in fixed and open gear races, and the “run-what-ya-brung” spirit of the event allowed folks to grind out the ...read more

Ride the Waves, Ride the Mountain: Red Bull Switchboard

Santa Monica, CA (MARCH 4, 2019) – It’s a California dream brought to life: surf in the morning, then head to the mountains to ski or snowboard in the afternoon, experiencing the accessibility of the unique lifestyle activities that California has to offer. To bring this to life, ...read more

Pearl Izumi

PEARL iZUMi is Exclusive Apparel Sponsor of the Oskar Blues Old Man Winter Bike Rally

Louisville, Colo.- January 16, 2018  PEARL iZUMi, maker of performance cycling apparel and footwear, will be the exclusive clothing partner of the Old Man Winter Rally held Feb. 11, 2018 in Lyons, Colorado. They will attend with their ambassador team in tow and more than 40 ...read more

REVEAL Media Conference Announces “Enjoy Outdoors, Now and Tomorrow” Panel Discussions Open to the Public

SAN FRANCISCO - April 28, 2020 - REVEAL is a global media conference with 40 brands presenting to 300 members of the media on April 29 and 30. Recent developments and global conversations have been the catalyst to create a panel discussion around relevant industry topics around ...read more

New Holland Brewing Announces Virtual Concert Series Supporting Local Musicians and Artists

Holland, MI, March 23, 2020 -- New Holland Brewing, craft brewery and distillery based in Holland, MI, reacts to the current global COVID-19 pandemic with a show of support to affected communities. As part of the hugely affected hospitality industry, the team at New Holland ...read more

Decathlon Set to Open New Store in San Francisco, Announces Partnership with the SF Giants

SAN FRANCISCO, Calif. (November 12, 2019) – Decathlon, the world’s largest sporting goods retailer, is set to open its newest brick-and-mortar store in the Bay Area. The new store — located in the Potrero Center shopping mall at the corner of 16th Street and Bryant Street — was ...read more