SANTA ROSA, California (Sept. 30, 2020) - Buff, Inc., the U.S. subsidiary of BUFF®, creators of versatile performance headwear for all-season outdoor enthusiasts and athletes is proud to officially announce the launch of its BUFF® Filter Tube. The new accessory is the second offering in BUFF®’s filtered mask collection that debuted with the BUFF® Filter Mask in July of this year. The tube’s design offers the same trusted fit and function as the brand’s top-selling item - the Multifunctional Headwear.

Incorporating sustainable, performance-driven fabrics and a 3-layer, recyclable filter, the BUFF® Filter Tube provides a lightweight, breathable facial covering option suitable for daily outings and active pursuits. Comfort and function similar to BUFF®’s signature product was key in engineering the Filter Tube. Ergonomically designed with 95% recycled REPREVE® performance fabric, bonded seams, overlock darts, and 4-Way ULTRA STRETCH - the tube provides both nose and mouth coverage, never having to be removed entirely. With UPF 50 and moisture wicking properties, it is built for all-day outdoor and indoor activities.

A thin mesh insert, treated by HeiQ V-Block® antimicrobial treatment and bonded by silicon tape around the mouth area, holds a 3-layer recyclable filter inserted by the user. The filter offers up to 24 hours of use, blocking with 98% bacterial filtration efficiency. The filter is binder-free, latex-free, glue-free, and fiberglass-free.

“The development of our filtered offerings is a true embodiment of our goals as a brand,” said Kevin Walker, Marketing Manager at Buff, Inc. “We continually strive to innovate and provide high-performance, comfortable, and safe apparel that protects our community from the natural elements. We’re especially excited about the launch of our BUFF® Filter Tube as this product is rooted in the origin of our product design, with our recycled REPREVE® performance fabric, and classic silhouette. It’s our trusted BUFF® brand product, slightly modified in the event our consumers would like a filtered option for their everyday activities and adventure.”

As a part of a corporate alliance with UNICEF, global sales from the BUFF® Filter Tube and BUFF® Filter Mask will be included in BUFF®’s donation pledge - 2% of its worldwide profits - to help fight COVID-19 in vulnerable communities.

The BUFF® Filter Tube ($29 MSRP) that includes the tube and five 3-layer filters can be purchased only on buffusa.com in two adult sizes and one junior size. A Replacement Filter Pack ($22 MSRP) that includes 30 units is also available for purchase on buffusa.com.

For more information regarding the BUFF® Filter Mask and/or specifics regarding the UNICEF partnership, please contact Senior Account Executive Anna Avery at anna@outsidepr.com.

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About BUFF®

Founded in 1991, BUFF® is the original multifunctional headwear brand, having premiered and innovated the tubular headwear category. Partnering with superior manufacturers of raw materials and incorporating state-of-the-art fabric technologies such as HeiQ, Polygiene®, Primaloft® and 100% Merino wool - the BUFF® brand has built a world-renowned lifestyle brand recognized by athletes and outdoor enthusiasts for its quality, craftsmanship, and customizable design and style options. BUFF® products are sold in more than 70 countries across the globe and top outdoor sporting retailers across the U.S. Original Buff is headquartered in Spain and its subsidiary, Buff, Inc, is located in Santa Rosa, California.

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