Los Angeles, Calif. (Sept 22, 2020)– Machines For Freedom®, has teamed up with ROKA, to design two pairs of versatile, innovative and stylish cycling sunglasses. Machines, the inclusive women’s cycling apparel brand and ROKA, the award-winning performance sunglass and prescription eyewear brand, joined forces to collaborate on not only a stand-out product collection but also a shared mission to encourage more womxn to challenge the status quo and blaze their own path.

The collaboration offers two lightweight sunglasses; the GP-1 Series (MSRP $250), from ROKA's Advanced Performance line engineered for on-the-bike efforts; and Oslo (MSRP $175), from their stylish collection of Modern Classics. a technical product with a stylish, lifestyle aesthetic.

Both ROKA and Machines For Freedom are heavily invested in creating premium performance products that also allow for an accessible experience. Helping create a more inclusive environment in the cycling space, the two brands are working hand in hand to offer products that perform at the highest level, but are just as functional and reliable as you need for the everyday. Machines For Freedom founder Jenn Kriske said, “This collaboration is all about celebrating those who ride, whether for fun, fitness, or for freedom. We want to bring products to womxn who get out there and give it their all, biking or living, and our versatile styles allow for just that.”

“We set out to redefine the standard for performance eyewear with every pair of sunglasses or prescription eyewear we design," said ROKA co-founder and creative director Kurt Spenser. "We're excited to partner with a like-minded brand that is unafraid to challenge the status quo by making elite-level performance technology accessible for everyone."

Both the Oslo and GP-1 feature bendable titanium core wires and multiple nose pad sizes for a customizable fit, no-slip GEKO™ nose and temple pads, and a full suite of world-class lens coatings, including anti-scratch and water, sweat, and fog-resistant treatments.

The Roka x Machines For Freedom GP Series and Oslo are available on and from September 22, 2020.

For more information about Roka, please visit
For more information about Machines for Freedom, please visit

Media Contact: Kelsey McGrew, OutsidePR,


About Machines For Freedom

Founded in 2013, Machines For Freedom is an inclusive high-performance womxn's cycling brand based out of California. Womxn-founded and lead, Machines is achieving its mission in representation and body positivity not only through product design and branding but through storytelling of womxn cyclists. For more information about Machines For Freedom please visit

About ROKA

ROKA was founded in a garage in Austin, Texas by two former Stanford All-American swimmers on a mission to redefine the standard for performance design. In just four years we’ve earned more than 30 patents and built an industry-leading and award-winning in-house design and development team that engineers the most technical eyewear and gear on the planet.

Our athletes have won numerous world titles, including Olympic gold in triathlon and speed skating, as well as taking multiple Tour de France cycling stages wins and the Dakar Rally. We design our products to accomplish the impossible in order to make sure they'll perform for anyone, anywhere—no matter how big or small the challenge. 


Machines For Freedom Launches Cool Weather Cycling Essentials Fall Collection

Los Angeles, Calif. (Oct 6, 2020)– Machines For Freedom®, the inclusive women’s cycling apparel brand, today announces the launch of its fall 2020 collection, to continue delivering problem solving, performance-wear for womxn cyclists. The new cool weather-ready line up consists more

Machines For Freedom Partners with OutsidePR as Agency of Record

SAUSALITO, Calif. (June. 8, 2020) – Machines For Freedom, the inclusive women’s cycling apparel brand has named OutsidePR as the brand’s public relations agency of record. OutsidePR will manage public relations and communications strategy in North America targeting road, gravel more

Machines For Freedom x Filmed By Bike Accepting Applicants for BIPOC Filmmaker Grant

Los Angeles, Calif. (Oct 22, 2020)– Machines For Freedom®, the inclusive women’s cycling apparel brand is proud to announce the new BIPOC Filmmaker Grant in partnership with Filmed By Bike. The grant program is now accepting applicants and is open to Black, Indigenous and all more


Williston, Vt. — April 19, 2019 — Julbo Eyewear, the premium French eyewear brand, with its US headquarters located in Vermont’s Green Mountains, is excited to announce its exclusive eyewear partnership with Garmin Dirty Kanza, produced by Life Time. “The Dirty Kanza is the more

The Outbound’s Pursuit Series Announces Impressive Partnerships For 2019

San Francisco, Calif., Dec. 17, 2018 -- Leading digital outdoor platform The Outbound Collective's adventure camp series, Pursuit Series, is proud to announce a strong list of new and returning partners for the three adventure events for 2019. All partners bring world-class gear, more

Mammut And The Lady Alliance Announce DEI Partnership

(Denver, CO) Aug. 28, 2020 -- Mammut, premiere mountain safety and outdoor brand, and The Lady Alliance, a community built to unite mental health and adventure to bring confidence and community to womxn around North America, have teamed up to create a safe space, platforms, more

ElliptiGO Bike for Humanity II with Bill Walton and Friends Sets Participation Records

SAN DIEGO, Calif. (July 30, 2020) – ElliptiGO Inc., creator of the world’s first elliptical bicycle, is proud to announce that the ElliptiGO Bike for Humanity II cycling event with Bill Walton and Friends ( held on Saturday, July 25, 2020 set records for more


Park City, UT, Jan. 22, 2020 – POWDR, an adventure lifestyle company with destinations across North America, announced today a new long-term partnership with Mammut, the leading Swiss-born premium outdoors brand, with more than a century of experience in producing mountain more

The Outbound Collective Pursuit Series Partners With Impactful Organizations

San Francisco, Calif., January 23, 2019 -- The Outbound Collective adventure camp series, Pursuit Series is on a mission to create outdoors communities fueled by passionate, invested individuals and brands, and has strategically aligned with Run 4 All Women for the 2019 series. more