JULBO ANNOUNCES EXCLUSIVE DIRTY KANZA EYEWEAR PARTNERSHIP

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Williston, Vt. — April 19, 2019 — Julbo Eyewear, the premium French eyewear brand, with its US headquarters located in Vermont’s Green Mountains, is excited to announce its exclusive eyewear partnership with Garmin Dirty Kanza, produced by Life Time.

“The Dirty Kanza is the ultimate bicycle challenge, and the rugged gravel roads around the Flint Hills of central Kansas are reminiscent of those surrounding our US headquarters in Vermont’s Green Mountains,” David Crothers US CEO says. “We’re experienced with the challenges these kind of races demand and our REACTIV photochromic lenses offer the perfect solution."

The rough and remote gravel roads and demanding weather conditions of Kansas are perfectly suited for Julbo’s REACTIV photochromic lenses. Julbo is dedicated to providing the best and most technical eyewear protection no matter the weather, and Dirty Kanza athletes require eye protection that crosses a spectrum of light conditions. With Julbo’s REACTIV Photochromic lens options, riders are covered from dark to relentless sunny conditions without the need of ever swapping lenses. Julbo’s REACTIV lenses offers the widest transition range and fastest reaction time of anything else on the market. Nothing else comes close.

This year Julbo, in partnership with Bicycle Express in Waterbury, Vermont, will be sending six riders to Dirty Kanza. “Julbo’s photochromic lenses are perfect for the Dirty Kanza, as a large portion of the rider field will race and finish in the night. This partnership makes so much sense,” says returning Dirty Kanza rider and pro cyclist Noah Tautfest. “The Dirty Kanza is truly one of the best experiences I’ve had on a bike. I competed in the Dirty Kanza on a whim last year but faced some mechanicals and flat tires. After strategizing this year I am excited to return to the worlds hardest gravel race.”

If you’ll be at Dirty Kanza, stop by the Julbo booth to check out the latest offerings. If you can’t wait until then, you can always learn more about Julbo’s REACTIV lens technology at https://www.julbo.com.

For updates and to learn more about Julbo follow us @julboeyewearNA on social media.

About Julbo
Julbo was founded in 1888 in the Chamonix Valley of France by Jules Beaud, the originator of the first glaciers glasses. Today, Julbo is a leading manufacturer of photochromic sunglasses and snow sports goggles. Julbo is now based in the Jura Mountains where it designs, tests and still manufactures a large portion of its eyewear. Julbo USA, Inc. is headquartered in Williston, Vt. For more information please visit https://www.julbo.com/en_us/ or call 800-651-0833

About Dirty Kanza
What began in 2006 as little more than a group ride of 34 gravel enthusiasts, Dirty Kanza has become the event that defines an industry, and the one by which all other gravel events are measured. Now owned and produced by Life Time, Inc., Dirty Kanza is no longer a weekend event, and encompasses six different distances including the marquee 200 miler. Folks making the trek to Emporia for the week-long activities enjoy supporting the event, attending the largest finish line party on gravel, listening in on panel discussions, and checking out cycling products in the ever expanding All Things Gravel Expo. No other gravel event can match the excitement that surrounds the renowned Dirty Kanza. Visit www.dirtykanza.com for more information.

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