
I am the Media Relations Director at Darby Communications, a boutique agency serving clients in the outdoor, fitness and wellness, and mountain lifestyle industries. We are based in beautiful Asheville, NC. When I'm not chasing my daughters around, you can find me on the trails or in a mountain lake.
Ignik, a Seattle-based brand committed to improving the sustainability of outdoor heating products, proudly introduces a new line designed to elevate cold weather activities to a new level of comfort. Featuring their patent-pending Radiant Carbon Strand (RCS) active heating ...read more
Darby Communications and Status Forward today announced the launch of their 2021 Stand Up Initiative. Previously geared toward nonprofits fighting to protect and preserve our public lands, the Stand Up team is proud to expand their pro bono program to also include nonprofits ...read more
360 Adventure Collective, the trusted member association that has brought focused, regional events for sales reps and retailers for over 40 years, announces the 2021 Winter Show Schedule in the New England and Southeast regions. After multiple show cancellations in 2020 due to ...read more
FitRankings, the fitness industry’s first to market universal health platform, announces today its partnership with the innovative PR and digital marketing firm Darby Communications. As FitRankings’ PR agency of record, Darby Communications will amplify the brand’s mission to ...read more
Appalachian Gear Company, an outdoor lifestyle brand specializing in all-natural performance-based clothing and gear, proudly announces its second consecutive Editors’ Choice award from Backpacker Magazine. In 2019, editors recognized the All-Paca™ Fleece Hoodie for its ...read more
Asheville, NC — March 6, 2020 —360 Adventure Collective, the trusted member association that has brought focused, regional events for sales reps and retailers for over 40 years, kicked off 2020 with two successful On Snow Demo events held at Pico Mountain Ski Resort in Vermont ...read more
360 Adventure Collective (360 AC), the trusted member association that has hosted regional, focused events for sales reps and retailers for over 40 years, welcomes a new Executive Director, Stacey Gellert. The Board of Directors unanimously approved the appointment following a ...read more
Ignik, an emerging brand committed to improving the sustainability of outdoor heating products, proudly announces it was named an Innovation Award winner at the recent Outdoor Retailer + Snow Show in Denver, CO. Ignik was honored for its flagship product, the Gas Growler, which ...read more
Known for the competitive cost-to-weight value of their award-winning camping equipment and apparel, Sierra Designs is excited to announce an expansion of their insulated apparel collection. Come Fall 2020, the heritage brand will welcome three new jacket styles, rounding out the ...read more
360 Adventure Collective (360 AC), the trusted member association that has brought regional, focused events for sales reps and retailers for over 40 years, will say goodbye to its long-time Executive Director, Debbie Motz. Effective this March, Motz will retire after over 30 ...read more
360 Adventure Collective, the trusted member association that has brought focused, regional events for sales reps and retailers for over 40 years, will kick off its first of two On-Snow Demo events January 22and 23 at Pico Mountain in Vermont. The second event will have a new ...read more
Appalachian Gear Company, an outdoor lifestyle brand specializing in all-natural performance-based clothing and equipment, is proud to expand its lineup in 2020 with a 100% alpaca fiber sleeping bag liner. The All-Paca™ Sleeping Bag Liner is a lightweight, versatile, and ...read more
Tailwind Nutrition is proud to announce its 2020 partnership with Ragnar Relay, the largest running relay series in the world. Together they hope to encourage participants to push their limits as part of Ragnar’s active, fun-loving community. Founded in Durango, CO by endurance ...read more
Ignik, an emerging maker of high quality, environmentally thoughtful heating products for the outdoors, announces a partnership that gives back to the very place that inspired its creation. The Seattle-based brand is a proud sponsor of the Ice in Motion media team as they ...read more
Ignik wants to make sure cold weather doesn’t stop you, or your devices, in your tracks this winter. The emerging Seattle-based brand proudly announces the addition of Air Activated Warmers to its catalog of high quality, environmentally thoughtful heating products for the ...read more
Darby Communications is proudly expanding its Stand Up Initiative in 2020 by partnering with local digital branding agency Status Forward. By joining forces, the two agencies will be able to offer a more robust pro bono package of services consisting of a six-month, 100-hour PR ...read more
Long Creek, SC – October 22, 2019 – Family-owned and operated outfitter Wildwater is excited to announce the opening of new mountain cabins and a birdhouse-inspired treehouse at their Chattooga River location. The new on-site housing provides guests a place to stay after enjoying ...read more
Charlotte, NC – October 21, 2019 – Appalachian Gear Company, an outdoor lifestyle brand specializing in all-natural performance-based clothing and equipment, proudly announces their partnership with Backpacker Magazine and Wildland Trekking for the Nar Phu Philanthropy Trek in ...read more
Ignik, maker of high quality, environmentally thoughtful heating products for the outdoors, is proud to announce its partnership with Darby Communications. The sustainability-focused startup is utilizing Darby Communications’ public relations expertise to launch its flagship ...read more
What started as an ambitious personal journey for outdoor industry veteran Graeme Esarey and his family quickly transformed into a different sort of odyssey. A year after embarking on an attempted sailing expedition of the Northwest Passage, Esarey found himself back at the helm ...read more
Appalachian Gear Company, an outdoor lifestyle brand specializing in all-natural performance-based clothing and equipment, is thrilled to bring home one of the industry’s most prestigious awards following the Outdoor Retailer Summer Show in Denver. Backpacker Magazine has ...read more
Appalachian Gear Company, an outdoor lifestyle brand specializing in all-natural performance-based clothing and equipment, proudly announces its partnership with fellow North Carolina-based business Darby Communications. Effective immediately, Darby Communications will be ...read more
Seattle, WA – February 13, 2019 – Industrial Revolution, the Seattle manufacturer and distributor of essential outdoor accessories, proudly announces the addition of Drew Keegan as its new President. Keegan will tap into his vast outdoor industry experience to make immediate ...read more
February 11, 2019 - Colchester, UK - LifeSaver ®, a UK-based manufacturer of portable and reusable water filtration systems, is thrilled to announce an exclusive contract with the National Graphene Institute (NGI) at The University of Manchester. The 18-month research project ...read more
Seattle, WA – January 14, 2019 – Industrial Revolution, the Seattle manufacturer and distributor of essential outdoor accessories, is pleased to announce the addition of a new Vice President of Sales to its team. Rick Klug brings 20 years of experience in the outdoor industry and ...read more
January 14, 2019 - Boulder, CO - Sierra Designs is proud to announce the successful resolution of a challenge in German court to their intellectual property, regarding their innovative zipperless sleeping bag. The Backcountry Bed is confirmed as the true pioneer in zipperless ...read more
January 8, 2019 - Boulder, CO - Sierra Designs wants everyone to Think Outside. That means having the right gear and apparel year-round. With a range of highly versatile, extremely attainable new insulated pieces for Fall 2019, Sierra Designs is making it easy to get after it in ...read more
January 2, 2019 - Colchester, UK -, LifeSaver®, a UK-based manufacturer of portable and reusable water filtration systems, proudly announces it has passed compliance testing for NSF Protocol P248 Military Operations – Microbiological Water Purifiers. This certification means ...read more
August 2, 2018 - Boulder, CO – Sierra Designs, the Colorado-based brand known for innovative outdoor products, is thrilled to add another prestigious award to its collection. During last week’s Outdoor Retailer show in Denver, the Backpacker team presented a 2018 Editor’s Choice ...read more
After 12 years of successful cooperation, Light My Fire of Sweden will take direct responsibility for all LMF product sales and support in the United States, starting on January 1, 2019. Industrial Revolution, Inc. will continue to ship LMF products and provide support to U.S. ...read more
Seattle, WA - July 18, 2018 - UCO, the brand that set the industry standard for windproof and waterproof matches, is proud to introduce new fire-starting options for Spring 2019. With the addition of two fire striker kits and a metallic match case, UCO continues to prove why ...read more
Sierra Designs: the name says it all. Inspired by the Sierra Nevada mountains more than 50 years ago, the renowned outdoor brand proudly announces a new program that brings manufacturing home. The California Collection is a return to Sierra Designs’ roots that emphasizes local ...read more
UCO knows light. The Seattle-based brand has been crafting quality lighting products for the outdoors since 1971, and each season since has brought new innovation and modern design. This year, UCO is proud to unveil two stylish and budget-friendly new headlamps, along with a ...read more
It started with the Original Candle Lantern in 1971. UCO has been crafting gear centered around the campfire for more than four decades. In 2019, the Seattle-based brand will proudly introduce a new category to its lineup: UCO Ware camp kitchen. “UCO Ware is a line of utensils ...read more
Sierra Designs has provided incredible design and functionality at attainable prices for decades, and that remains a top priority as they look ahead to Spring ’19. The brand’s new tents and sleeping bags offer some of the best cost-to-weight value in the industry, without ...read more
Morakniv, creator of quality Swedish knives since 1891, proudly announces that its new Floating Serrated Knife has claimed a prestigious award at the OutDoor show in Friedrichshafen. An international jury named the Floating Serrated Knife the Overall Winner of the Scandinavian ...read more
LifeSaver®, a UK-based manufacturer of portable and reusable water filtration systems, is excited to announce an exclusive three-year deal with ARS Indonesia that will boost their distribution in the Southeast Asia region. The partnership has the potential to keep millions of ...read more
Headsweats, the leading manufacturer of performance headwear, is excited to announce its partnership with multi-sport event management company, MultiRace, for the second year in a row. As part of the partnership, Headsweats will be the presenting sponsor of the Mack Cycle Miami ...read more
LifeSaver®, a UK-based manufacturer of portable and reusable water filtration systems, is thrilled to introduce the Liberty™, the world’s first and only water filter bottle and inline pump filter combined. The Liberty’s patented dual functionality makes it the most versatile ...read more
Colchester, UK - April 5, 2018 LifeSaver, a UK-based manufacturer of portable and reusable water filtration systems, is excited to announce its partnership with Asheville, NC-based Public Relations firm Darby Communications. Effective immediately, Darby Communications will be ...read more
Seattle, Wash. - January 16, 2018 Morakniv®, creator of quality Swedish knives since 1891, will proudly offer several free educational clinics for attendees at the 2018 SHOT Show presented by global ambassador and renowned survival expert Dave Canterbury. Canterbury has more ...read more
Seattle, Wash. - Jan. 10, 2018 Morakniv®, creator of quality Swedish knives since 1891, proudly announces the next generation of its first full tang model, the Garberg Black Carbon. This incredibly robust knife is designed to meet the long-time wishes of Morakniv’s most ...read more
Road trip targets hundreds of retail stores in 11 Western states Boulder, Colo. - June 1, 2017 Sierra Designs, the Colorado-based brand known for innovative outdoor products, is hitting the road to encourage people to “think outside.” The Think Outside Tour for tech reps ...read more
Boulder, Colo. – April 12, 2016 – Backpacker Magazine, the authority on outdoor adventure, announces the launch of its 16th annual Get Out More Tour, a grassroots initiative to inspire and educate Americans about the skills and equipment they need to explore the great outdoors. ...read more