Sierra Designs Brings Manufacturing Home

Iconic brand to launch California Collection packs & apparel
Author:
Publish date:

Sierra Designs: the name says it all. Inspired by the Sierra Nevada mountains more than 50 years ago, the renowned outdoor brand proudly announces a new program that brings manufacturing home. The California Collection is a return to Sierra Designs’ roots that emphasizes local and eco-friendly production, while staying true to the brand’s core mission of helping people get outside.

“We recently embarked on a brand archive project to document and learn from our 53-year history at Sierra Designs,” says Sierra Designs VP/GM George Bryant. “In that exercise, the company’s beginnings as a California-based manufacturer of outdoor gear fostered a somewhat audacious idea – could we pull that off again and follow in those footsteps as the latest stewards of this iconic outdoor brand? As a new team it felt like we could. I’m proud to share this collection and add another chapter to our great story.”

All manufacturing for the California Collection will take place in the greater LA area.

All manufacturing for the California Collection will take place in the greater LA area.

Launching in August 2018, the entire California Collection line of daypacks and apparel will be designed and constructed in the Los Angeles area. The commitment to domestic manufacturing ensures that Sierra Designs is strengthening the local economy by providing jobs, while also reducing its carbon footprint. Following up on a move to eliminate harmful PFCs from all 2018 sleeping bags, all the new packs and several of the apparel pieces will be designed with bluesign® approved fabrics, further illustrating the brand’s commitment to ecologically-responsible production.

Leading off the collection are four new packs that offer multi-use functionality in a variety of capacities. Each piece is designed to meet a range of needs for active outdoor users, offering a seamless transition from trail to town without sacrificing performance and comfort. The feature-rich collection includes a 20L sport pack, 25L day pack, 30L travel pack and 50L duffle bag that doubles as a backpack. With prices ranging from $119.95-$149.95, these packs have you covered from a quick day hike to your daily commute to a weekend away.

The collection includes performance apparel and a range of daypacks.

The collection includes performance apparel and a range of daypacks.

The California Collection apparel line features head-to-toe options for the active outdoor user. These pieces make outdoor pursuits more comfortable with performance-enhancing features such as UV protection, built-in mesh panels and 4-way stretch. With prices ranging from $50-$80, the line includes short and long sleeve performance shirts, tank tops, leggings and shorts, purpose-built for living an active life full of yoga studios, climbing gyms, trail runs and hikes.

The California Collection will be on display at Summer Outdoor Retailer in Denver at the Sierra Designs booth, #42031-UL. For more information, contact suzanne@darbycommunications.com.

Born in California and bred on the trail, Sierra Designs has been committed to supporting people’s love of the outdoors since 1965. Today, that means creating equipment and apparel that is functional, beautiful, and most importantly, attainable. Our team believes that exploration should be within everyone’s reach, because life is found in the adventure, not the destination. Find more information at www.sierradesigns.com.

Related

New SD Logo_high res 2016

Sierra Designs Unpacks New Insulated Apparel for Fall ‘20

Known for the competitive cost-to-weight value of their award-winning camping equipment and apparel, Sierra Designs is excited to announce an expansion of their insulated apparel collection. Come Fall 2020, the heritage brand will welcome three new jacket styles, rounding out the ...read more

Meteor_4

Sierra Designs Introduces S19 Tents and Sleeping Bags

Sierra Designs has provided incredible design and functionality at attainable prices for decades, and that remains a top priority as they look ahead to Spring ’19. The brand’s new tents and sleeping bags offer some of the best cost-to-weight value in the industry, without ...read more

Taquito20

Sierra Designs Brings New Sleep Systems for S20

June 11, 2019 - Boulder, CO- For decades, Sierra Designs has succeeded in providing some of the best cost-to-weight value in the industry. The brand’s Spring 2020 offerings are no exception as they continue to bridge the gap between technical ingenuity and attainable prices with ...read more

Sierra Designs Unveils F19 Insulated Collection

January 8, 2019 - Boulder, CO - Sierra Designs wants everyone to Think Outside. That means having the right gear and apparel year-round. With a range of highly versatile, extremely attainable new insulated pieces for Fall 2019, Sierra Designs is making it easy to get after it in ...read more

Sierra Designs Takes Top Honor from Backpacker Magazine at ORSM18

August 2, 2018 - Boulder, CO – Sierra Designs, the Colorado-based brand known for innovative outdoor products, is thrilled to add another prestigious award to its collection. During last week’s Outdoor Retailer show in Denver, the Backpacker team presented a 2018 Editor’s Choice ...read more

Sierra Designs Successfully Settles Intellectual Property Dispute

January 14, 2019 - Boulder, CO - Sierra Designs is proud to announce the successful resolution of a challenge in German court to their intellectual property, regarding their innovative zipperless sleeping bag. The Backcountry Bed is confirmed as the true pioneer in zipperless ...read more

ClearwingGOY

Sierra Designs Clearwing Tent Awarded with Gear of the Year

May 3, 2019 - Boulder, CO – Heritage brand Sierra Designs has provided incredible design and functionality at attainable prices for decades, offering some of the best cost-to-weight outdoor gear in the industry. Recognized for its technical ingenuity and affordability, Sierra ...read more

andrew-day-sierra-designs

Andrew Day Named as Sierra Designs Vice President & General Manager

May 20, 2019—BOULDER, COLORADO—Andrew Day has been promoted to Vice President and General Manager of Sierra Designs, announced Harry Kazazian, CEO of Exxel Outdoors, the brand’s parent company. “We could not be more excited to have Andrew take the helm of Sierra Designs,” ...read more

SierraDesignsLogo

Sierra Designs Introduces Nonprofit Partners for Reach Out Initiative

Since 1965, Sierra Designs has pledged to create beautiful, functional and attainable gear for adventurers of all backgrounds, experience levels and budgets. Fifty-five years later, the award-winning camping equipment manufacturer is taking its mission to the next level by ...read more