Sierra Designs’ zipperless Backcountry Bed changed the sleeping bag market when it launched in 2013. It immediately won numerous awards and has remained the brand’s number one item. But that type of innovation has also attracted copycats over the years. Today, Sierra Designs ...read more
January 14, 2019 - Boulder, CO - Sierra Designs is proud to announce the successful resolution of a challenge in German court to their intellectual property, regarding their innovative zipperless sleeping bag. The Backcountry Bed is confirmed as the true pioneer in zipperless ...read more
January 8, 2019 - Boulder, CO - Sierra Designs wants everyone to Think Outside. That means having the right gear and apparel year-round. With a range of highly versatile, extremely attainable new insulated pieces for Fall 2019, Sierra Designs is making it easy to get after it in ...read more
Something you should know about Townsend Bertram & Company Adventure Outfitters: You’ll always have a friend there. The store has been in the same spot for 30 years, in the heart of downtown, close to plenty of lakes and wilderness trails. Brand Manager—and daughter of the ...read more
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com Hear renowned photographer and filmmaker Jimmy Chin talk to Outdoor Industry Association's Deborah Williams about filming "Free Solo." He's candid, eloquent, and ...read more
Farm to Feet, KAVU, Rab, and Sierra Designs have joined Grassroots Outdoor Alliance's national vendor network, the group announced today. “Within Rab, we talk about surrounding ourselves with kindred spirits – those who relish the experience of a gritty and memorable mountain ...read more
August 2, 2018 - Boulder, CO – Sierra Designs, the Colorado-based brand known for innovative outdoor products, is thrilled to add another prestigious award to its collection. During last week’s Outdoor Retailer show in Denver, the Backpacker team presented a 2018 Editor’s Choice ...read more
Sierra Designs: the name says it all. Inspired by the Sierra Nevada mountains more than 50 years ago, the renowned outdoor brand proudly announces a new program that brings manufacturing home. The California Collection is a return to Sierra Designs’ roots that emphasizes local ...read more
Sierra Designs has provided incredible design and functionality at attainable prices for decades, and that remains a top priority as they look ahead to Spring ’19. The brand’s new tents and sleeping bags offer some of the best cost-to-weight value in the industry, without ...read more
Courtney Matthews has been creating marketing concepts for outdoor brands since 1994. She's done stints at media outlets like BACKPACKER and Bicycling magazines, as well as at big brands like The North Face and Sierra Designs. Recently joining the Active Interest Media team as ...read more
As one of the biggest ticket items in your kit, a good tent is a serious investment. And, it’s your home-away-from-home, so it's also a wicked important decision. There are a ton of great brands out there, but we want to know: Which tent brand is your favorite? Vote now to see ...read more
We, the independent specialty retail shops, did all the legwork to create these customers. Without us, these companies wouldn't be here. I’m not sure there are many vendors that could survive without us, so I’m trying to help vendors balance capitalizing on the opportunities ...read more