Sierra Designs

In 1992, I was hired as the first black independent sales representative for The North Face (TNF). Back then, TNF was privately owned and headquartered in Berkeley, California. On the way home from my very first sales meeting, I happened to bump into the company president, Bill ...read more

Whether you beat the traffic out of town or crammed in meetings until the final bell, here’s what you missed today: Have a news tip? Email us at snewsedit@aimmedia.com. Stay up to date and get Industry Buzz delivered to your inbox by signing up for our newsletter. Have we ...read more

Since 1965, Sierra Designs has pledged to create beautiful, functional and attainable gear for adventurers of all backgrounds, experience levels and budgets. Fifty-five years later, the award-winning camping equipment manufacturer is taking its mission to the next level by ...read more

Known for the competitive cost-to-weight value of their award-winning camping equipment and apparel, Sierra Designs is excited to announce an expansion of their insulated apparel collection. Come Fall 2020, the heritage brand will welcome three new jacket styles, rounding out the ...read more

December 12, 2019 – Boulder, CO – In 1965, Bob Swanson and George Marks founded Sierra Designs on the premise that all people deserve to explore the outdoors, regardless of their background, experience level or budget. Rooted in the belief that quality gear should be attainable, ...read more

Update: Utah State University's Outdoor Recreation Archive went live on Nov. 5. It includes catalogs from existing and defunct brands and can be viewed at exhibits.usu.edu/exhibits/show/outdoorcatalogs.  As Clint Pumphrey sifted through stacks of outdoor brands' old catalogs, he ...read more

Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com We're a FOLIO finalist! The Voice is a finalist for the best business-to-business launch and best editorial use of data for our story Sex, Power, and the Outdoor ...read more

Maybe you've lost count of the number of Outdoor Retailer shows you've attended. Or maybe you're new to the industry, but have been a gearhead for years. To ace this quiz, you have to know which big outdoor conglomerates own which brands.  Think you can score a perfect 10? This ...read more

June 11, 2019 - Boulder, CO- For decades, Sierra Designs has succeeded in providing some of the best cost-to-weight value in the industry. The brand’s Spring 2020 offerings are no exception as they continue to bridge the gap between technical ingenuity and attainable prices with ...read more

May 20, 2019—BOULDER, COLORADO—Andrew Day has been promoted to Vice President and General Manager of Sierra Designs, announced Harry Kazazian, CEO of Exxel Outdoors, the brand’s parent company. “We could not be more excited to have Andrew take the helm of Sierra Designs,” ...read more

Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com. As part of his “Five Deeps” Expedition”, businessman Victor Vescovo dove 35,849 feet down the Mariana Trench—and found a plastic bag. In a study released in ...read more

Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com. BACKPACKER's Out Alive podcast dropped today, which will bring listeners harrowing stories about surviving in the backcountry. The first episode is about pro ...read more

May 3, 2019 - Boulder, CO – Heritage brand Sierra Designs has provided incredible design and functionality at attainable prices for decades, offering some of the best cost-to-weight outdoor gear in the industry. Recognized for its technical ingenuity and affordability, Sierra ...read more

Sierra Designs’ zipperless Backcountry Bed changed the sleeping bag market when it launched in 2013. It immediately won numerous awards and has remained the brand’s number one item. But that type of innovation has also attracted copycats over the years. Today, Sierra Designs ...read more

Something you should know about Townsend Bertram & Company Adventure Outfitters: You’ll always have a friend there. The store has been in the same spot for 30 years, in the heart of downtown, close to plenty of lakes and wilderness trails. Brand Manager—and daughter of the ...read more

Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com Hear renowned photographer and filmmaker Jimmy Chin talk to Outdoor Industry Association's Deborah Williams about filming "Free Solo." He's candid, eloquent, and ...read more

Farm to Feet, KAVU, Rab, and Sierra Designs have joined Grassroots Outdoor Alliance's national vendor network, the group announced today. “Within Rab, we talk about surrounding ourselves with kindred spirits – those who relish the experience of a gritty and memorable mountain ...read more

Sierra Designs: the name says it all. Inspired by the Sierra Nevada mountains more than 50 years ago, the renowned outdoor brand proudly announces a new program that brings manufacturing home. The California Collection is a return to Sierra Designs’ roots that emphasizes local ...read more

Sierra Designs has provided incredible design and functionality at attainable prices for decades, and that remains a top priority as they look ahead to Spring ’19. The brand’s new tents and sleeping bags offer some of the best cost-to-weight value in the industry, without ...read more