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  • Grassroots Outdoor Alliance has grown to 70 retailers and 69 vendors after adding Farm to Feet, Sierra Designs, KAVU, and Rab this week. 
  • Age is only a number! A 91-year-old Florida man became the first person to summit Devils Tower in Wyoming a few weeks ago.
  • The National Parks Foundation welcomed Robert Mathias as the new chief of external affairs, overseeing marketing, comms, and governmental affairs. Previously, he served as Ogilvy PR North America CEO.
  • LifeStraw is expanding its Give Back Program to Chiapas, Mexico. This week, the company delivered LifeStraw Community purifiers to rural communities providing access to safe drinking water for over 2,546 school children. Currently, LifeStraw is supporting more than one million kids in 1,621 schools worldwide, where 10,677 purifiers are installed and over 10,000 follow up visits have taken place, continuing monthly. 
  • BlackStrap, maker of facemasks and other winter sports accessories, claimed a 25,000-square-foot-building as its new headquarters, just east of downtown Bend, Oregon. As part of its expansion, the brand also added new staff and is up to 1,000 retailers nationwide.