Keep up by reading Industry Buzz. Here are today's top headlines:
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- On Cotopaxi's fifth birthday, the brand is launching the Cotopaxi Foundation to help educate and support underprivileged and underrepresented communities. Cotopaxi will give a portion of its revenue to the foundation to support the company’s impact initiatives and humanitarian partners, such as the International Rescue Committee, United Nations Foundation, and Escuela Nueva, which provide health, education, and financial assistance in Latin America and domestically here in the US. "When we launched Cotopaxi five years ago, it was our dream to build a brand that would inspire adventure and move people to do good,” Founder and CEO Davis Smith said. “Launching our own foundation will allow us to take an even greater stand in championing the causes at the core of our mission. At this stage of our maturity, Cotopaxi is thrilled to take this next step towards doing its part to equalize opportunity and build complete communities.”
- David Bernhardt was confirmed by the Senate as the Interior's new secretary this week. The approval comes despite ethical concerns surrounding his representation of energy and water industry groups as a lobbyist.
- Patagonia is suing AB InBev, the parent of Anheuser-Busch, claiming the brewer's Patagonia beer is a “copycat brand.” Patagonia claims that AB has "attempted to take advantage of the tremendous goodwill" and the "hard-earned reputation" that Patagonia has cultivated since the 1960s. But AB was granted a trademark in 2012 and sat on the name until 2018, when it started selling Patagonia beer with the branding in Colorado after years of success in Argentina.
- Coozie Outdoors just launched a premium outdoor gear rental platform. With information such as destination, dates, number of travelers, and activities, Coozie will recommend specific gear to fit the user's travel itinerary.
- In its annual stewardship report, REI reported that in 2018 it made a record $2.78 billion, grew 6 percent, and added more than 1 million new members, bringing the co-op’s total membership to more than 18 million. Read the full report here.
- Footprints helped rescuers track down two hikers who had been missing for five days on California's Mount Baldy. The two had lost their way. They were found alive. They mentioned that they rationed food and drank water through a LifeStraw.
- Outdoor industry veteran Bill Supple was recently brought on to help grow Outdoor & Sports Company’s Mountain Equipment brand as the brand and business development director. Additionally, Greg Boyd was hired to represent all three of OSC’s brands (Mountain Equipment, Bridgedale and Hilly) as a Rocky Mountain region sales rep in the U.S.
- New hires at Big Agnes: Robert Fry was hired as director of product. Karen Goedert is now the director of employee engagement. Garett Mariano, who was most recently marketing director, was promoted to director of marketing and ecommerce. The recent hires also include Kody Herman as sales coordinator; Tia Sabin as key account specialist; Rachel Crispino, Nick Holt, Elliot Seng, and Graham Conway as gear specialists; Devin Dummit as fulfillment and parts specialist; and Matt Schultz as marketing coordinator.
- Mountainsmith welcomed Josh Kerns as the new national sales manager and Jeff Popp as the new product line manager.
- Tenalach, maker of lawn games, has hired Darby Communications as its public relations agency of record to amplify the brand's latest news and events, and to increase their media exposure within outdoor, active lifestyle, family, and mainstream media.