Industry Buzz: Ultrarunner Jasmin Paris, Jay Getzel, Amy Beck, Patagonia, Picky Bars, New Mexico OREC, and more

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  • Patagonia updated its mission statement from “Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis” to simply, “Patagonia is in the business to save our home planet.” CEO Rose Marcario talked about the change at the NRF Big Show in New York City this week.
  • New Mexico's new Democratic governor, Michelle Lujan Grisham, has created a position in her administration for an outdoor recreation coordinator and is recruiting candidates for it. The job is modeled after the state's film office, with hopes it'll recruit business and boost visibility for the state's opportunities to hike, bike, ski, fish and hunt. It's the culmination of at least a two-year effort, often championed by state lawmakers from Las Cruces, where Organ Mountains-Desert Peaks National Monument has become a fulcrum for outdoor recreation as an economic engine. (That monument was designated by President Barack Obama in 2014, following a campaign supported by a Conservation Alliance grant to New Mexico Wilderness Alliance.) 
  • #radwomenoutdoors: British ultrarunner Jasmin Paris just became the first woman to win the 268-Mile MONTANE Spine Race. She also set a new course record (83h hours, 12 minutes, 23 seconds), smashing any previously held record in the history of the race. Paris just had a baby daughter and is breastfeeding, and during the route, she'd stop to pump. What an amazing person!
  • Another avy death: One skier is dead and another is critically injured after they were buried in an inbounds avalanche midday Thursday at Taos Ski Valley near Kachina Peak, the resort’s highest point. This was after ski patrol had detonated explosives the peak in the morning.
  • Oregon-based Picky Bars—the energy bar company founded by professional athletes Jesse Thomas, Lauren Fleshman, and Steph Bruce—are introducing Performance Granola. They've teamed up with New York Times Bestselling cookbook author Elyse Kopecky (Run Fast. Cook Fast. Eat Slow.) to focus on balancing nutrients and limiting added sugar without sacrificing taste.
  • Kathmandu has appointed Amy Beck as president of Obōz and Kathmandu North America and will be based at the retailer’s North American headquarters in Bozeman, Montana. Most recently, Beck held executive roles at Smartwool and Lucy Activewear, both part of VF Corporation.
  • Jay Getzel has left his post as president of Mountainsmith for Nite Ize, where he'll serve as director of its outdoor/pet/toy division. Since moving to Colorado two decades ago, Getzel has worked for such outdoor and active lifestyle brands as Camp USA, Kelty, Smartwool and Timberland. He joined Golden, Colorado-based backpack brand Mountainsmith in 2008 as its national sales manager.
  • HEAD North American CEO/President Kevin Kempin promoted Jon Rucker to president of HEAD/Tyrolia USA Winter Sports Division.