Keep up by reading Industry Buzz. Here are today's top headlines:
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- Outdoor Industry Association departures: Matt Kaplan, who served as OIA's vice president of membership and business development, was named vice president of sales at Vail Resorts. Gareth Martins, who served as OIA's director of marketing, joined the Access Fund as its marketing and communications director.
- Inspiring video of the day: "Drawn From Here," a film by skier and artist Eric Pollard, follows the influences he draws from—like basing the shape of a ski tip off of a surfboard or finding patterns in nature to integrate into the graphics he hand draws for a ski—and illuminates a thread that runs through and binds all his different disciplines and hobbies.
- The most expensive lift ticket: The most expensive lift ticket in the industry is $700 this season at Sunlight Mountain Resort, a 680-acre mom-and-pop ski area located in Glenwood Springs, Colorado. Introduced three years ago, the Sunny 700 includes a one-day lift ticket, a hot springs day pass, and a pair of skis (or a snowboard) in stock at the Sunlight Ski & Bike Shop.
- Two obituaries: Barbara Hillary, the first black woman to reach both poles, died at 88 years old. And Brad Gobright, a 31-year-old world renowned climber, died in a climbing accident last week in Mexico.
- Climate fight: Patagonia, adidas, Tesla, and Decathlon joined a coalition to urge President Trump not to follow through on his promise to leave the Paris Agreement.
- Good To-Go is continuing its #DoBetter campaign in 2019, benefitting three Feeding America food banks. From now through the end of the year, Good To-Go will donate one meal for every two purchased through its website. Customers also have the option of donating 100% of their purchase.
- Black Diamond has agreed to match donations to Access Fund up to $80,000 before Dec. 15. “Black Diamond stands with the climbing community to protect our crags and public lands,” said Black Diamond VP of global marketing, Jan-Willem Driessen.
- Honey Stinger recently received a statewide National Philanthropy Day Award, honored as Colorado’s Outstanding Small Business.
- Oboz Footwear just hit the three million tree mark through its Trees for the Future program by planting a tree for every pair of shoes sold. The trees will help reforest over 1,800 acres of land and sequester over 110,000 metric tons of carbon. Most of the trees are planted in grassroots projects in five countries of East and West Africa.
- Bollé Brands named Chris Abbruzzese as its Vice President of trade marketing for North America.