Keep up by reading Industry Buzz. Here are today's top headlines:
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- For Patagonia dealers: The brand has teamed up with Locally to lead shoppers to the best stores to complete their purchase nearby. With the new Locally integration, shoppers across the globe can use Patagonia.com to find merchandise at their favorite Patagonia company stores or independent outdoor and specialty shops.
- New protocol: Going forward, Black Diamond will be testing its lighting category's battery life using the "Moonlight Standard," a reference for testing lighting by the American National Standard Institute (ANSI). The new metric was established in collaboration with other headlamp manufacturers and retailers.
- Britain's National Parks: Across the pond, the UK's National Parks are also struggling with funding. But a government advisor seems to think that America's staffing of rangers is "four-fold" of what Britain's parks should have.
- An attention-grabbing headline: "Dick's Sporting Goods removed guns from their stores, and sales are climbing."
- Hotels kick plastic: You won't find those little shampoo and conditioner bottles at InterContinental Hotels Group locations anymore. The hotel chain is transitioning to bulk-sized dispensers at all its properties by 2021 to reduce plastic waste. The move follows its ban of straws.
- Deadline approaching: Applications to Gear.com's Give A Buck program, which will provide a minimum or $6,000 worth of gear to 12 young adventurers, are due by midnight on Sept. 15.
- Good doggo: Trevor Thomas is a blind, sponsored through hiker. For 13 days, he climbed and descended 50,000 vertical feet on the Collegiate Loop Trail in Colorado. But not alone. His dog, Lulu, led the way.
- New multi-resort ski pass: A group of skiers have created a new pass—the Indy Pass for $199—that's entirely separate from the $500-plus Epic, Ikon, and Mountain Collective passes. It caters to the entry-level and occasional skiers and riders.
- YETI is opening a pop-up store for the holidays in its home of Austin, Texas, part of its direct-to-consumer marketing.
- Rossignol Group has teamed up with Verde Brand Communications to direct its public-relations efforts in North America, effective immediately.
- Vasque has promoted Joe Peters to marketing director, and added two new positions. Shannon Wadsworth joined the marketing team in July as marketing coordinator. Kim Lyons will join the team as the community management specialist at the end of August.
