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- Patagonia just scaled back its corporate logo sales program, no longer offering its vests to the financial industry and instead catering to “mission-driven companies that prioritize the planet,” Bloomberg reported. The vests had become a staple in tech workers' uniforms, worn over button-up shirts around Silicon Valley and Wall Street.
- Outdoor Industry Association's next Sustainability Boot Camp is on June 16 in Denver, Colorado, prior to Outdoor Retailer Summer Market. Attendees will learn how global sustainability challenges, such as climate change and biodiversity loss, relate to and impact to products and supply change.
- An assortment of 22 companies are raising money through fundraisers and online promotions this month for The Conservation Alliance's fifth annual “We Keep It Wild” campaign. Businesses include Merrell, MiiR, Ruffwear, Smartwool, and many more.
- Also this month, Kate's Real Food is donating 10 percent of sales to the National Park Foundation. Web and wholesale customers can make a donation through their purchase using the code “FINDYOURPARK” at checkout.
- With Free Solo out on DVD and streaming platforms, Alex Honnold is on everyone's radar. But another free-soloer, Jim Reynolds, just scrambled and then down-climbed the 5,000-foot Fitz Roy in Patagonia. His ascent and descent might mark the longest free solo feat at 10,000 vertical feet in 15 and a half hours.
- A 17-year-old climber, Aidan Cameron Silitch, died last week during a ski mountaineering accident on the North Face of the Aiguille du Tacul in Chamonix, France.
- Close to 100 percent of respondents of Women In Adventure’s Mental Wellbeing Survey said that outdoor activities make them happier by boosting their mental well-being and self-confidence.
- Instagram is blamed again for an influx of visitors to a sensitive ecosystem. This time, poppy fields in Southern California—known as the superbloom—are being trampled by influencers snapping shots in the orange sea and trail stewards are not having it.
- Arc’teryx continues its expansion in China by opening its 11th retail location in Guangzhou.
- Feral Mountain Co. Owner Jimmy Funkhouser wrote a touching blog post about how his mother influenced his go-getter mentality—which led to him opening the Denver outdoor store.
- And lastly, another April Fools' Day gem from Black Diamond.