Feral Mountain Co. is a Denver, Colorado-based outdoor specialty brick and mortar retail shop that was founded by Jimmy Funkhouser in March 2016.
In an innovative move, Feral designed and sells a unique, exclusive product, along with myriad hiking, camping, and climbing apparel and gear. The Basecamp Journal, which is 120-page prompted diary made with vegetable-based ink on FSC certified paper. The Journal is designed to inspire individuals to find adventure in their life and record the journey in their own unique way.
Learn more about what makes Feral unique in this short, exclusive video interview with Funkhouser.
Feral Mountain Co.'s missions statement is simple, and hangs prominently around the store: Create Adventure.
Industry headlines: Intriguing reads from around the web Rossignol gets new CEO: The company will transfer its leadership from 16-year chief executive Bruno Cercley to Vincent Wauters in Q1 of 2021. GAOA threatened: The Trump administration is already undercutting the ...read more
Anabelle McLean believes there are two reasons people don't wash their outdoor gear: They either don't know how or they don't carve out the extra time. Because washing your ski pants or sleeping bag requires more than just mixing them in with your jeans and T-shirts. Her new ...read more
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at firstname.lastname@example.org. Patagonia just scaled back its corporate logo sales program, no longer offering its vests to the financial industry and instead catering to “mission-driven ...read more
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at email@example.com. Feral Mountain Co.'s new Denver location is opening this weekend! Read more here about what you can expect of Jimmy Funkhouser's revamp. Outdoor Research is ...read more
When Christine Iksic's lifelong friend expressed an interest in wanting to accompany her on an overnight backpacking trip, it dawned on Iksic. She had assumed her friend wasn't interested in doing "outdoorsy" things, but really, she just didn't have the equipment or knowledge to ...read more
More IKON news: Alterra Mountain Company announced plans to purchase Crystal Mountain Resort in Washington, which would bring the company’s total to 14 year-round mountain destinations throughout North America. The resort will be available on the pass for winter 2018/2019. Access ...read more
One of the most charming features of Feral Mountain Co. was its location in a small bungalow in a northern Denver, Colorado, neighborhood. It had a sweet front porch. The hardwood floors creaked. Each room had its own theme, such as the map room and pack room. But earlier this ...read more
Getting your steps in on the show floor and browsing hundreds of booths allow OR-goers to survey the trends, see what’s new and exciting, and get inspired. But why not see it in action? Denver, Colorado is home to some amazing, independent #CoolShops. Take a break and head over ...read more
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? We've created a new form where you can submit tips and story ideas. The countdown to Outdoor Retailer Summer Market 2018 has begun. Dive into the show before it begins by reading The Daily Pre-Show ...read more
On a recent rainy Thursday afternoon, the front door of Feral Mountain Co. swung open and in walked two scruffy guys wearing backpacks stuffed with everything they’d need for a trip to Canyonlands. Hours before they set out for Utah, they stopped by the Denver store for a few ...read more
Despite all the doom and gloom that we hear about retail these days, we’ve seen some exciting new stores launch this year, each with its own unique spin on specialty outdoor retail. Here are some of the coolest: A new gear shop is born in Pittsburgh, PA A new gear shop is born ...read more
The fight over public lands has been brewing for a long time, and the outdoor industry has thrust itself into the fray. Patagonia and others have led the charge, and everyone who is anyone has something to say on the matter. When President Obama signed the REC Act into law ...read more
Everyone in this industry knows the problem by now: The rise of online shopping has turned the traditional outdoor marketplace on its head. Consumers now turn to the internet first when they need new gear; brands seize the chance to sell it directly through their own websites or ...read more
Congratulations to Jackie Cianci from Tahoe Mountain Sports and Joe Brewer from Feral Mountain Co., the winners of our inaugural Shop Star program. The goal of Shop Star is to identify young people working in specialty retail who will become the next generation of leaders in the ...read more
Jimmy Funkhouser, owner of Feral Mountain Co. in Denver, Colorado, shares some beta on what's moving in his store this week. What's hot? Hydration continues to be a growing category for us, particularly insulated water bottles and particularly Hydro Flask. It is a category that ...read more
It’s not often that a retail store makes its own products. Sure, there are branded caps and tee-shirts in all the best shops. But founder of Denver-based Feral Mountain Co., Jimmy Funkhouser, actually made the conscious decision to keep’s his store’s name and logo off his new ...read more
What would you do if you resolved to live a year without fear? Jimmy Funkhouser quit his corporate job and made a dream a reality. When Jimmy Funkhouser’s friend asked him what he would do if he knew he couldn’t fail, Funkhouser looked at it as a challenge. So began his “year ...read more
** To watch more episodes of The Innovation Project, click here. Jimmy Funkhouser came to the outdoor industry from a corporate job with Toys "R" Us. He's always been an outdoor junkie, he says, and so he started Feral Mountain Co. in Denver to help align his personal and ...read more